Total Asset Turnover
since 2013
Calculation
Twitter Inc., total asset turnover, long-term trends, calculation
| Total asset turnover | = | Revenue1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2021 | 0.36 | = | 5,077,482) | ÷ | 14,059,516) |
| Dec 31, 2020 | 0.28 | = | 3,716,349) | ÷ | 13,379,090) |
| Dec 31, 2019 | 0.27 | = | 3,459,329) | ÷ | 12,703,389) |
| Dec 31, 2018 | 0.30 | = | 3,042,359) | ÷ | 10,162,572) |
| Dec 31, 2017 | 0.33 | = | 2,443,299) | ÷ | 7,412,477) |
| Dec 31, 2016 | 0.37 | = | 2,529,619) | ÷ | 6,870,365) |
| Dec 31, 2015 | 0.34 | = | 2,218,032) | ÷ | 6,442,439) |
| Dec 31, 2014 | 0.25 | = | 1,403,002) | ÷ | 5,583,082) |
| Dec 31, 2013 | 0.20 | = | 664,890) | ÷ | 3,366,240) |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
1 US$ in thousands
The analysis of the annual financial data reveals several notable trends in the financial performance and position.
- Revenue Growth
- Revenue demonstrates a consistent upward trajectory over the observed period. Beginning at approximately 665 million US dollars in 2013, revenue more than doubled by 2015, reaching about 2.22 billion US dollars. There is a minor decline observed in 2017, where revenue dips to around 2.44 billion US dollars from 2.53 billion in 2016. However, revenue recovers and continues to increase substantially, culminating in approximately 5.08 billion US dollars by 2021. This represents a significant overall growth trend, indicating expanding sales or service income over the years.
- Total Assets Expansion
- Total assets have increased steadily throughout the period, reflecting growth in the company's asset base. Starting at approximately 3.37 billion US dollars in 2013, assets almost doubled by 2015 and continued to grow substantially, reaching over 14 billion US dollars by 2021. The acceleration in asset growth is particularly notable from 2017 onward, where assets increased from roughly 7.41 billion to over 14 billion in 2021. This step-up in asset accumulation may signal investments in capacity, acquisitions, or other major capital expenditures.
- Total Asset Turnover Ratio
- The total asset turnover ratio, which measures the efficiency in utilizing assets to generate revenue, shows some variability. It started at a low 0.20 in 2013, increased steadily to 0.37 by 2016, indicating improved asset utilization. However, it decreased gradually from 2017 to 2019, reaching 0.27, suggesting a relative decline in efficiency despite growing assets and revenue. In 2020, a slight improvement to 0.28 is seen, followed by a significant recovery to 0.36 in 2021, the highest point since 2016. This pattern indicates fluctuating efficiency in asset use, with a notable rebound in the latest year.
- Overall Observations
- The company has experienced robust revenue and asset growth over the nine-year period, reflecting expansion and possibly increased market share or product offerings. Despite the growth in assets, efficiency in asset utilization, as measured by total asset turnover, has been variable; the dip in the middle years suggests that asset growth outpaced revenue gains during that time, before a strong efficiency recovery in the most recent year. These insights highlight both growth and efficiency challenges faced and addressed over the evaluated timeframe.
Comparison to Competitors
Twitter Inc., total asset turnover, long-term trends, comparison to competitors
| Twitter Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Take-Two Interactive Software Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2021 | 0.36 | 0.72 | 0.42 | 0.71 | 0.67 | 0.56 | 0.33 |
| Dec 31, 2020 | 0.28 | 0.57 | 0.38 | 0.54 | 0.64 | 0.62 | 0.32 |
| Dec 31, 2019 | 0.27 | 0.59 | 0.41 | 0.53 | 0.59 | 0.63 | 0.36 |
| Dec 31, 2018 | 0.30 | 0.59 | 0.38 | 0.57 | 0.61 | 0.48 | 0.60 |
| Dec 31, 2017 | 0.33 | 0.56 | 0.45 | 0.48 | 0.61 | 0.57 | 0.58 |
| Dec 31, 2016 | 0.37 | 0.54 | 0.45 | 0.43 | 0.65 | 0.55 | 0.60 |
| Dec 31, 2015 | 0.34 | 0.51 | 0.45 | 0.36 | 0.66 | 0.49 | 0.59 |
| Dec 31, 2014 | 0.25 | 0.50 | 0.43 | 0.31 | 0.78 | 1.31 | 0.58 |
| Dec 31, 2013 | 0.20 | 0.54 | 0.41 | 0.44 | 0.81 | 0.95 | 0.55 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Sector (Media & Entertainment)
Twitter Inc., total asset turnover, long-term trends, comparison to sector (media & entertainment)
| Twitter Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2021 | 0.36 | 0.56 |
| Dec 31, 2020 | 0.28 | 0.47 |
| Dec 31, 2019 | 0.27 | 0.48 |
| Dec 31, 2018 | 0.30 | 0.51 |
| Dec 31, 2017 | 0.33 | 0.52 |
| Dec 31, 2016 | 0.37 | 0.51 |
| Dec 31, 2015 | 0.34 | 0.49 |
| Dec 31, 2014 | 0.25 | 0.48 |
| Dec 31, 2013 | 0.20 | 0.49 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Industry (Communication Services)
Twitter Inc., total asset turnover, long-term trends, comparison to industry (communication services)
| Twitter Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2021 | 0.36 | 0.45 |
| Dec 31, 2020 | 0.28 | 0.41 |
| Dec 31, 2019 | 0.27 | 0.43 |
| Dec 31, 2018 | 0.30 | 0.45 |
| Dec 31, 2017 | 0.33 | 0.47 |
| Dec 31, 2016 | 0.37 | 0.48 |
| Dec 31, 2015 | 0.34 | 0.46 |
| Dec 31, 2014 | 0.25 | 0.49 |
| Dec 31, 2013 | 0.20 | 0.47 |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).