Analysis of Revenues
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- Cash Flow Statement
- Analysis of Short-term (Operating) Activity Ratios
- Dividend Discount Model (DDM)
- Net Profit Margin since 2005
- Return on Equity (ROE) since 2005
- Return on Assets (ROA) since 2005
- Total Asset Turnover since 2005
- Price to Operating Profit (P/OP) since 2005
- Price to Sales (P/S) since 2005
- Analysis of Debt
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Revenues as Reported
eBay Inc., income statement, revenues
US$ in millions
| 12 months ended: | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Net transaction revenues | |||||||||||
| Marketing services and other revenues | |||||||||||
| Elimination of inter-segment net revenues | |||||||||||
| Net revenues |
Based on: 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31).
- Net Transaction Revenues
- The net transaction revenues show a significant decrease from 15,198 million US dollars in 2014 to 6,828 million in 2015. Following this sharp decline, the values stabilize and experience gradual increases each subsequent year, reaching 8,484 million by the end of 2018. This pattern indicates a major drop in 2015, followed by a moderate recovery.
- Marketing Services and Other Revenues
- This revenue segment exhibits a consistent upward trend throughout the period presented. Starting at 2,761 million US dollars in 2014, it decreases in 2015 to 1,764 million but then steadily increases each year, reaching 2,262 million by 2018. Despite the initial drop in 2015, the overall recovery and growth suggest an increasing contribution from marketing services and other revenue streams over time.
- Elimination of Inter-Segment Net Revenues
- Data is only available for 2014, showing a small elimination value of -57 million. No values are reported for the following years, making trend analysis or further insights unavailable for this item.
- Net Revenues
- The net revenues follow a similar trend to the net transaction revenues, dropping sharply from 17,902 million US dollars in 2014 to 8,592 million in 2015. Thereafter, net revenues increase steadily over the remaining years, reaching 10,746 million by 2018. This pattern indicates recovery after a significant contraction in 2015, with gradual growth in net revenues over time.