Analysis of Profitability Ratios
Quarterly Data
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Reynolds American Inc., profitability ratios (quarterly data)
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Reynolds American Inc. gross profit margin ratio improved from Q3 2016 to Q4 2016 and from Q4 2016 to Q1 2017. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Reynolds American Inc. operating profit margin ratio improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Reynolds American Inc. net profit margin ratio improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Reynolds American Inc. ROE improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Reynolds American Inc. ROA improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
Gross Profit Margin
Reynolds American Inc., gross profit margin calculation (quarterly data)
| Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | Dec 31, 2013 | Sep 30, 2013 | Jun 30, 2013 | Mar 31, 2013 | Dec 31, 2012 | Sep 30, 2012 | Jun 30, 2012 | Mar 31, 2012 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||||
| Gross profit | 1,750) | 1,974) | 2,016) | 1,920) | 1,752) | 1,704) | 1,757) | 1,319) | 1,207) | 999) | 1,206) | 1,203) | 1,005) | 1,058) | 1,131) | 1,180) | 1,189) | 945) | 1,035) | 1,064) | 939) | |||||||
| Net sales, includes excise taxes | 3,931) | 4,254) | 4,330) | 4,315) | 3,947) | 4,216) | 4,381) | 3,390) | 2,897) | 3,024) | 3,202) | 3,089) | 2,781) | 2,959) | 3,107) | 3,162) | 2,738) | 3,057) | 3,110) | 3,204) | 2,856) | |||||||
| Profitability Ratio | ||||||||||||||||||||||||||||
| Gross profit margin1 | 45.51% | 45.48% | 43.98% | 42.31% | 40.99% | 40.22% | 38.58% | 37.81% | 37.79% | 36.48% | 37.17% | 36.84% | 36.42% | 38.09% | 36.85% | 36.04% | 34.96% | 32.58% | — | — | — | |||||||
| Benchmarks | ||||||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||||||||||
| Coca-Cola Co. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Mondelēz International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| PepsiCo Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Philip Morris International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
1 Q1 2017 Calculation
Gross profit margin = 100
× (Gross profitQ1 2017
+ Gross profitQ4 2016
+ Gross profitQ3 2016
+ Gross profitQ2 2016)
÷ (Net sales, includes excise taxesQ1 2017
+ Net sales, includes excise taxesQ4 2016
+ Net sales, includes excise taxesQ3 2016
+ Net sales, includes excise taxesQ2 2016)
= 100 × (1,750 + 1,974 + 2,016 + 1,920)
÷ (3,931 + 4,254 + 4,330 + 4,315)
= 45.51%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Reynolds American Inc. gross profit margin ratio improved from Q3 2016 to Q4 2016 and from Q4 2016 to Q1 2017. |
Operating Profit Margin
Reynolds American Inc., operating profit margin calculation (quarterly data)
| Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | Dec 31, 2013 | Sep 30, 2013 | Jun 30, 2013 | Mar 31, 2013 | Dec 31, 2012 | Sep 30, 2012 | Jun 30, 2012 | Mar 31, 2012 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||||
| Operating income | 1,326) | 1,486) | 1,526) | 1,415) | 6,142) | 690) | 1,206) | 4,364) | 693) | 293) | 812) | 836) | 590) | 656) | 791) | 798) | 887) | 275) | 719) | 734) | 486) | |||||||
| Net sales, includes excise taxes | 3,931) | 4,254) | 4,330) | 4,315) | 3,947) | 4,216) | 4,381) | 3,390) | 2,897) | 3,024) | 3,202) | 3,089) | 2,781) | 2,959) | 3,107) | 3,162) | 2,738) | 3,057) | 3,110) | 3,204) | 2,856) | |||||||
| Profitability Ratio | ||||||||||||||||||||||||||||
| Operating profit margin1 | 34.18% | 62.74% | 58.14% | 56.07% | 77.83% | 46.71% | 47.88% | 49.24% | 21.57% | 20.92% | 24.05% | 24.07% | 23.61% | 26.17% | 22.80% | 22.20% | 21.60% | 18.11% | — | — | — | |||||||
| Benchmarks | ||||||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||||||
| Coca-Cola Co. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Mondelēz International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| PepsiCo Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Philip Morris International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
1 Q1 2017 Calculation
Operating profit margin = 100
× (Operating incomeQ1 2017
+ Operating incomeQ4 2016
+ Operating incomeQ3 2016
+ Operating incomeQ2 2016)
÷ (Net sales, includes excise taxesQ1 2017
+ Net sales, includes excise taxesQ4 2016
+ Net sales, includes excise taxesQ3 2016
+ Net sales, includes excise taxesQ2 2016)
= 100 × (1,326 + 1,486 + 1,526 + 1,415)
÷ (3,931 + 4,254 + 4,330 + 4,315)
= 34.18%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Reynolds American Inc. operating profit margin ratio improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
Net Profit Margin
Reynolds American Inc., net profit margin calculation (quarterly data)
| Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | Dec 31, 2013 | Sep 30, 2013 | Jun 30, 2013 | Mar 31, 2013 | Dec 31, 2012 | Sep 30, 2012 | Jun 30, 2012 | Mar 31, 2012 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||||
| Net income | 780) | 851) | 861) | 796) | 3,565) | 279) | 657) | 1,928) | 389) | 148) | 467) | 492) | 363) | 292) | 457) | 461) | 508) | 139) | 420) | 443) | 270) | |||||||
| Net sales, includes excise taxes | 3,931) | 4,254) | 4,330) | 4,315) | 3,947) | 4,216) | 4,381) | 3,390) | 2,897) | 3,024) | 3,202) | 3,089) | 2,781) | 2,959) | 3,107) | 3,162) | 2,738) | 3,057) | 3,110) | 3,204) | 2,856) | |||||||
| Profitability Ratio | ||||||||||||||||||||||||||||
| Net profit margin1 | 19.54% | 36.05% | 32.73% | 31.42% | 40.35% | 21.86% | 22.80% | 23.43% | 12.25% | 12.15% | 13.42% | 13.44% | 13.10% | 14.36% | 12.97% | 12.66% | 12.47% | 10.40% | — | — | — | |||||||
| Benchmarks | ||||||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||||||
| Coca-Cola Co. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Mondelēz International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| PepsiCo Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Philip Morris International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
1 Q1 2017 Calculation
Net profit margin = 100
× (Net incomeQ1 2017
+ Net incomeQ4 2016
+ Net incomeQ3 2016
+ Net incomeQ2 2016)
÷ (Net sales, includes excise taxesQ1 2017
+ Net sales, includes excise taxesQ4 2016
+ Net sales, includes excise taxesQ3 2016
+ Net sales, includes excise taxesQ2 2016)
= 100 × (780 + 851 + 861 + 796)
÷ (3,931 + 4,254 + 4,330 + 4,315)
= 19.54%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Reynolds American Inc. net profit margin ratio improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
Return on Equity (ROE)
Reynolds American Inc., ROE calculation (quarterly data)
| Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | Dec 31, 2013 | Sep 30, 2013 | Jun 30, 2013 | Mar 31, 2013 | Dec 31, 2012 | Sep 30, 2012 | Jun 30, 2012 | Mar 31, 2012 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||||
| Net income | 780) | 851) | 861) | 796) | 3,565) | 279) | 657) | 1,928) | 389) | 148) | 467) | 492) | 363) | 292) | 457) | 461) | 508) | 139) | 420) | 443) | 270) | |||||||
| Shareholders’ equity | 21,706) | 21,711) | 21,544) | 21,400) | 21,163) | 18,252) | 18,477) | 18,326) | 4,519) | 4,522) | 4,993) | 4,895) | 5,013) | 5,167) | 5,080) | 5,096) | 5,118) | 5,257) | 5,731) | 5,891) | 6,028) | |||||||
| Profitability Ratio | ||||||||||||||||||||||||||||
| ROE1 | 15.15% | 27.97% | 25.53% | 24.75% | 30.38% | 17.82% | 16.90% | 16.00% | 33.10% | 32.51% | 32.33% | 32.77% | 31.38% | 33.25% | 30.81% | 29.98% | 29.50% | 24.20% | — | — | — | |||||||
| Benchmarks | ||||||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||||||
| Coca-Cola Co. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Mondelēz International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| PepsiCo Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Philip Morris International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
1 Q1 2017 Calculation
ROE = 100
× (Net incomeQ1 2017
+ Net incomeQ4 2016
+ Net incomeQ3 2016
+ Net incomeQ2 2016)
÷ Shareholders’ equity
= 100 × (780 + 851 + 861 + 796)
÷ 21,706 = 15.15%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Reynolds American Inc. ROE improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |
Return on Assets (ROA)
Reynolds American Inc., ROA calculation (quarterly data)
| Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | Dec 31, 2013 | Sep 30, 2013 | Jun 30, 2013 | Mar 31, 2013 | Dec 31, 2012 | Sep 30, 2012 | Jun 30, 2012 | Mar 31, 2012 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||||||
| Net income | 780) | 851) | 861) | 796) | 3,565) | 279) | 657) | 1,928) | 389) | 148) | 467) | 492) | 363) | 292) | 457) | 461) | 508) | 139) | 420) | 443) | 270) | |||||||
| Total assets | 51,959) | 51,095) | 51,792) | 51,772) | 54,408) | 53,224) | 53,774) | 54,558) | 15,850) | 15,196) | 15,332) | 15,301) | 15,799) | 15,402) | 16,592) | 15,532) | 16,778) | 16,557) | 15,394) | 15,234) | 16,672) | |||||||
| Profitability Ratio | ||||||||||||||||||||||||||||
| ROA1 | 6.33% | 11.89% | 10.62% | 10.23% | 11.82% | 6.11% | 5.81% | 5.37% | 9.44% | 9.67% | 10.53% | 10.48% | 9.96% | 11.15% | 9.43% | 9.84% | 9.00% | 7.68% | — | — | — | |||||||
| Benchmarks | ||||||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||||||
| Coca-Cola Co. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Mondelēz International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| PepsiCo Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
| Philip Morris International Inc. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |||||||
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
1 Q1 2017 Calculation
ROA = 100
× (Net incomeQ1 2017
+ Net incomeQ4 2016
+ Net incomeQ3 2016
+ Net incomeQ2 2016)
÷ Total assets
= 100 × (780 + 851 + 861 + 796)
÷ 51,959 = 6.33%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Reynolds American Inc. ROA improved from Q3 2016 to Q4 2016 but then deteriorated significantly from Q4 2016 to Q1 2017. |