Income Statement
Quarterly Data
The income statement presents information on the financial results of a company business activities over a period of time. The income statement communicates how much revenue the company generated during a period and what cost it incurred in connection with generating that revenue.
Based on: 10-Q (reporting date: 2017-03-31), 10-K (reporting date: 2016-12-31), 10-Q (reporting date: 2016-09-30), 10-Q (reporting date: 2016-06-30), 10-Q (reporting date: 2016-03-31), 10-K (reporting date: 2015-12-31), 10-Q (reporting date: 2015-09-30), 10-Q (reporting date: 2015-06-30), 10-Q (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-Q (reporting date: 2014-09-30), 10-Q (reporting date: 2014-06-30), 10-Q (reporting date: 2014-03-31), 10-K (reporting date: 2013-12-31), 10-Q (reporting date: 2013-09-30), 10-Q (reporting date: 2013-06-30), 10-Q (reporting date: 2013-03-31), 10-K (reporting date: 2012-12-31), 10-Q (reporting date: 2012-09-30), 10-Q (reporting date: 2012-06-30), 10-Q (reporting date: 2012-03-31).
- Revenue Trends
- Revenue displayed a generally fluctuating pattern over the observed period, beginning at approximately $1.22 billion in Q1 2012, dipping to a low near $1.08 billion in mid-2014, and then recovering to reach a peak of about $1.47 billion in Q4 2016. This suggests periods of volatility with a notable rebound toward the end of the period.
- Traffic Acquisition Costs
- Traffic acquisition costs varied significantly, starting around -$144 million in early 2012, decreasing substantially to around -$46 million in early 2014, then rising dramatically from late 2014 onwards, peaking at over -$509 million in Q4 2016. This indicates increased spending on acquiring traffic in more recent periods, which may reflect changes in marketing or operational strategies.
- Other Costs
- Other costs remained relatively stable from 2012 through 2016, generally fluctuating between approximately -$256 million and -$287 million per quarter, showing slight increases and decreases but no clear long-term trend.
- Cost of Revenue
- Cost of revenue experienced moderate fluctuations, generally decreasing from around -$398 million in early 2012 to approximately -$326 million in early 2014, then rising sharply to around -$770 million in late 2016, pointing to increasing expenses associated directly with generating revenue in the latter periods.
- Gross Profit
- Gross profit closely mirrored revenue trends, starting strong near $823 million in Q1 2012, declining to about $576 million by early 2016, and showing variability thereafter, ending around $577 million in Q1 2017. The decline in gross profit over the years suggests margin compression despite revenue growth later on.
- Operating Expenses (Sales and Marketing, Product Development, General and Administrative)
- Sales and marketing expenses showed a decreasing trend from about -$285 million in early 2012 to approximately -$209 million in early 2017, reflecting cost containment or efficiency improvements.
- Product development costs fluctuated notably, with an overall slight increase early on, peaking near -$316 million in late 2014, followed by a decline toward around -$252 million by early 2017, indicating shifts in investment levels in product innovation.
- General and administrative expenses stayed relatively consistent, ranging roughly between -$124 million and -$180 million, with no major trend, suggesting stable overhead costs.
- Amortization of Intangibles
- Amortization expenses gradually increased from roughly -$8 million in early periods to nearly -$20 million in late 2014 before stabilizing around -$11 million toward early 2017, indicating ongoing recognition of intangible asset costs.
- Gains and Asset Impairments
- There were notable gains on sales of patents, especially visible in late 2014 and occasionally in other quarters, indicating one-time gains that positively influenced income.
- Significant impairment charges were recorded, particularly goodwill impairment in mid to late 2015, with a very large charge in Q4 2015 (-$4.46 billion), indicating substantial write-downs of asset values, which negatively impacted earnings at those times.
- Additional impairment charges on intangible assets and asset impairment also appeared sporadically, further affecting profitability in certain quarters.
- Restructuring Charges
- Restructuring charges showed variability, with substantial charges in some periods (e.g., -$129 million in Q2 2012), as well as reversals, reflecting ongoing organizational changes and associated costs.
- Income from Operations and Net Income
- Income from operations exhibited fluctuations, with strong positive results early on, significant operating losses in late 2015 due to impairment charges, and a partial recovery thereafter, though loss periods were substantial.
- Net income demonstrated extreme volatility, with very high positive spikes in Q3 2012 and Q3 2014, likely influenced by one-time gains on patent sales and lower impairment impacts. Conversely, large net losses occurred, notably a -$4.44 billion loss in Q4 2015, aligned with hefty goodwill impairment charges.
- Tax Provision and Equity Interests
- The provision for income taxes varied widely, including significant tax benefits during quarters with large losses, indicating complex tax impacts.
- Earnings in equity interests often provided a stable positive contribution to income, particularly strong in 2014 and early 2015, thus partially offsetting operating fluctuations.
- Summary of Financial Position Dynamics
- The data collectively indicate a company experiencing significant financial volatility marked by fluctuating revenues and costs, strategic spending shifts in traffic acquisition and product development, and large impairment charges severely impacting profitability in some periods. Despite these challenges, occasional one-time gains and equity earnings contributed positively, allowing for some recovery in net income following major loss events.