Stock Analysis on Net
Stock Analysis on Net

General Mills Inc. (NYSE:GIS)

This company has been moved to the archive! The financial data has not been updated since December 18, 2019.

Return on Capital (ROC)

Microsoft Excel

Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.


Return on Invested Capital (ROIC)

General Mills Inc., ROIC calculation, comparison to benchmarks

Microsoft Excel
May 26, 2019 May 27, 2018 May 28, 2017 May 29, 2016 May 31, 2015 May 25, 2014
Selected Financial Data (US$ in thousands)
Net operating profit after taxes (NOPAT)1 2,274,308 1,920,512 2,079,159 2,028,941 1,616,844 2,219,325
Invested capital2 27,385,340 27,608,082 18,984,610 18,400,346 19,241,428 19,362,635
Performance Ratio
ROIC3 8.30% 6.96% 10.95% 11.03% 8.40% 11.46%
Benchmarks
ROIC, Competitors4
Coca-Cola Co. — — — — — —
Mondelēz International Inc. — — — — — —
PepsiCo Inc. — — — — — —
Philip Morris International Inc. — — — — — —

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).

1 NOPAT. See details »

2 Invested capital. See details »

3 2019 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × 2,274,308 ÷ 27,385,340 = 8.30%

4 Click competitor name to see calculations.


An analysis of the financial performance from 2014 to 2019 reveals a period of operational fluctuation followed by a significant structural expansion of the capital base. The overall efficiency of capital utilization, as measured by the return on invested capital, experienced a general decline, primarily driven by a substantial increase in invested capital that outpaced the growth in operating profits.

Net Operating Profit After Taxes (NOPAT)
Operational profitability exhibited volatility throughout the period. After a decline from $2.22 billion in 2014 to $1.62 billion in 2015, NOPAT recovered and remained relatively stable around the $2 billion mark between 2016 and 2018. The period concluded with a peak value of $2.27 billion in 2019, indicating a recovery in absolute operating earnings.
Invested Capital
The invested capital base remained consistent for the first four years, fluctuating within a narrow range between $18.4 billion and $19.4 billion. A significant shift occurred in 2018, where invested capital surged to $27.61 billion. This represents a sharp increase in the company's capital deployment, which remained elevated at $27.39 billion in 2019.
Return on Invested Capital (ROIC)
ROIC demonstrates a non-linear trend, beginning at 11.46% in 2014. While a recovery to 11.03% was achieved in 2016, the ratio fell to a period low of 6.96% in 2018. This decline is directly correlated with the simultaneous spike in invested capital. A partial recovery to 8.30% was recorded in 2019, supported by the increase in NOPAT despite the larger capital base.

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Decomposition of ROIC

General Mills Inc., decomposition of ROIC

Microsoft Excel
ROIC = OPM1 × TO2 × 1 – CTR3
May 26, 2019 8.30% = 15.76% × 0.62 × 85.56%
May 27, 2018 6.96% = 16.49% × 0.57 × 74.00%
May 28, 2017 10.95% = 17.02% × 0.82 × 78.20%
May 29, 2016 11.03% = 16.75% × 0.90 × 73.12%
May 31, 2015 8.40% = 13.01% × 0.92 × 70.51%
May 25, 2014 11.46% = 16.98% × 0.92 × 72.99%

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).

1 Operating profit margin (OPM). See calculations »

2 Turnover of capital (TO). See calculations »

3 Effective cash tax rate (CTR). See calculations »


The Return on Invested Capital (ROIC) demonstrated a general downward trend over the six-year period, decreasing from 11.46% in 2014 to 8.30% in 2019. The most significant contraction occurred in 2018, where ROIC reached a period low of 6.96% before recovering slightly in the final year.

Operating Profit Margin (OPM)
Operational profitability remained relatively stable, with the exception of a temporary decline to 13.01% in 2015. For the remainder of the period, the margin fluctuated within a narrow band between 15.76% and 17.02%, indicating that the company maintained consistent pricing and cost control relative to its revenue.
Turnover of Capital (TO)
A clear and significant deterioration in capital efficiency is observed. The turnover ratio declined from 0.92 in 2014 to 0.62 in 2019, with a pronounced drop to 0.57 in 2018. This sustained decrease suggests that the growth in the invested capital base outpaced the growth in operating revenue, acting as the primary driver for the overall decline in ROIC.
Tax Effect (1 – Effective Cash Tax Rate)
The post-tax retention ratio exhibited an upward trend, increasing from 72.99% in 2014 to 85.56% in 2019. This indicates a reduction in the effective cash tax rate, which provided a positive offset to the eroding capital turnover and helped buffer the ROIC during the latter part of the analyzed period.

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Operating Profit Margin (OPM)

General Mills Inc., OPM calculation, comparison to benchmarks

Microsoft Excel
May 26, 2019 May 27, 2018 May 28, 2017 May 29, 2016 May 31, 2015 May 25, 2014
Selected Financial Data (US$ in thousands)
Net operating profit after taxes (NOPAT)1 2,274,308 1,920,512 2,079,159 2,028,941 1,616,844 2,219,325
Add: Cash operating taxes2 383,900 674,791 579,670 745,707 676,323 821,360
Net operating profit before taxes (NOPBT) 2,658,207 2,595,303 2,658,829 2,774,648 2,293,167 3,040,685
 
Net sales 16,865,200 15,740,400 15,619,800 16,563,100 17,630,300 17,909,600
Profitability Ratio
OPM3 15.76% 16.49% 17.02% 16.75% 13.01% 16.98%
Benchmarks
OPM, Competitors4
Coca-Cola Co. — — — — — —
Mondelēz International Inc. — — — — — —
PepsiCo Inc. — — — — — —
Philip Morris International Inc. — — — — — —

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2019 Calculation
OPM = 100 × NOPBT ÷ Net sales
= 100 × 2,658,207 ÷ 16,865,200 = 15.76%

4 Click competitor name to see calculations.


The financial performance from May 2014 to May 2019 reflects a period of volatility in both top-line revenue and operational efficiency. While net sales experienced a multi-year decline before initiating a recovery, operating profit margins exhibited a sharp contraction followed by a period of stabilization and a subsequent gradual decrease.

Net Sales Trend
Net sales experienced a consistent downward trajectory from May 2014, decreasing from US$ 17.91 billion to a period low of US$ 15.62 billion in May 2017. Following this contraction, a recovery trend emerged, with sales rising to US$ 15.74 billion in 2018 and reaching US$ 16.87 billion by May 2019, though totals remained below the 2014 baseline.
Net Operating Profit Before Taxes (NOPBT)
NOPBT demonstrated significant fluctuation, starting at US$ 3.04 billion in 2014 and dropping sharply to US$ 2.29 billion in 2015. A recovery followed in 2016, with profits rising to US$ 2.77 billion. From 2017 through 2019, the NOPBT remained relatively stable, fluctuating within a narrow range between US$ 2.60 billion and US$ 2.66 billion.
Operating Profit Margin (OPM) Analysis
The operating profit margin saw a substantial decline from 16.98% in 2014 to 13.01% in 2015, indicating a period of reduced operational efficiency. This was followed by a strong rebound, peaking at 17.02% in May 2017. However, a subsequent downward trend is observed from 2017 to 2019, with the margin contracting to 15.76% by the end of the period, suggesting that operating expenses grew at a faster rate than net sales during the final two years of analysis.

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Turnover of Capital (TO)

General Mills Inc., TO calculation, comparison to benchmarks

Microsoft Excel
May 26, 2019 May 27, 2018 May 28, 2017 May 29, 2016 May 31, 2015 May 25, 2014
Selected Financial Data (US$ in thousands)
Net sales 16,865,200 15,740,400 15,619,800 16,563,100 17,630,300 17,909,600
Invested capital1 27,385,340 27,608,082 18,984,610 18,400,346 19,241,428 19,362,635
Efficiency Ratio
TO2 0.62 0.57 0.82 0.90 0.92 0.92
Benchmarks
TO, Competitors3
Coca-Cola Co. — — — — — —
Mondelēz International Inc. — — — — — —
PepsiCo Inc. — — — — — —
Philip Morris International Inc. — — — — — —

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).

1 Invested capital. See details »

2 2019 Calculation
TO = Net sales ÷ Invested capital
= 16,865,200 ÷ 27,385,340 = 0.62

3 Click competitor name to see calculations.


An analysis of capital efficiency reveals a significant downward trend in the turnover of capital over the period from 2014 to 2019. While the organization maintained a relatively stable efficiency ratio in the early part of the period, a substantial deterioration occurred starting in 2017, reaching a low point in 2018 before a marginal recovery in 2019.

Net Sales Trends
Revenue exhibited a consistent decline from 2014 to 2017, decreasing from 17.9 billion USD to 15.6 billion USD. This downward trajectory was reversed in the final two years of the period, with net sales increasing to 16.9 billion USD by May 26, 2019.
Invested Capital Dynamics
Invested capital remained relatively stable between 18.4 billion USD and 19.4 billion USD from 2014 through 2017. A sharp increase was observed in 2018, where invested capital rose to 27.6 billion USD, representing a significant expansion of the capital base. This elevated level of investment was maintained into 2019 at 27.4 billion USD.
Turnover of Capital (TO) Analysis
The turnover ratio remained constant at 0.92 during 2014 and 2015, followed by a gradual decline to 0.82 by 2017. The most critical reduction occurred in 2018, with the ratio falling to 0.57. This collapse in efficiency is primarily attributed to the abrupt increase in invested capital rather than a failure in sales, as revenue actually grew during that time. A slight recovery to 0.62 was recorded in 2019, driven by the continued growth in net sales against a stable capital base.

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Effective Cash Tax Rate (CTR)

General Mills Inc., CTR calculation, comparison to benchmarks

Microsoft Excel
May 26, 2019 May 27, 2018 May 28, 2017 May 29, 2016 May 31, 2015 May 25, 2014
Selected Financial Data (US$ in thousands)
Net operating profit after taxes (NOPAT)1 2,274,308 1,920,512 2,079,159 2,028,941 1,616,844 2,219,325
Add: Cash operating taxes2 383,900 674,791 579,670 745,707 676,323 821,360
Net operating profit before taxes (NOPBT) 2,658,207 2,595,303 2,658,829 2,774,648 2,293,167 3,040,685
Tax Rate
CTR3 14.44% 26.00% 21.80% 26.88% 29.49% 27.01%
Benchmarks
CTR, Competitors4
Coca-Cola Co. — — — — — —
Mondelēz International Inc. — — — — — —
PepsiCo Inc. — — — — — —
Philip Morris International Inc. — — — — — —

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).

1 NOPAT. See details »

2 Cash operating taxes. See details »

3 2019 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × 383,900 ÷ 2,658,207 = 14.44%

4 Click competitor name to see calculations.


The effective cash tax rate (CTR) exhibited a general downward trajectory between May 2014 and May 2019, characterized by significant volatility in the latter half of the period. While the net operating profit before taxes (NOPBT) remained relatively stable after 2015, cash tax obligations decreased substantially, leading to a marked reduction in the overall tax burden relative to operating performance.

Effective Cash Tax Rate Volatility
The CTR initially peaked at 29.49% in 2015, representing the highest tax burden of the observed period. This was followed by a period of fluctuation, including a dip to 21.80% in 2017 and a subsequent rise to 26.00% in 2018. The most significant contraction occurred in 2019, where the rate fell to 14.44%, representing a substantial decrease from historical levels.
Cash Operating Tax Outflows
Absolute cash tax payments declined from $821.36 million in 2014 to $383.90 million in 2019. This decrease is most pronounced in the final fiscal year, where cash taxes fell by approximately 43% compared to the previous year's $674.79 million, despite a simultaneous increase in operating profit.
Relationship Between NOPBT and CTR
The stability of the NOPBT, which maintained a range between approximately $2.6 billion and $2.8 billion from 2016 through 2019, contrasts with the sharp decline in the CTR. The divergence observed in 2019 indicates that the reduction in the effective cash tax rate was driven by factors independent of operating profitability, as NOPBT increased slightly from $2.59 billion to $2.65 billion during the same interval that the CTR reached its minimum.

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