Analysis of Revenues
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- Common-Size Balance Sheet: Assets
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Profitability Ratios
- Analysis of Liquidity Ratios
- Analysis of Long-term (Investment) Activity Ratios
- DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
- Analysis of Reportable Segments
- Enterprise Value (EV)
- Operating Profit Margin since 2005
- Price to Sales (P/S) since 2005
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Revenues as Reported
General Mills Inc., income statement, revenues
US$ in thousands
Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).
- Overall Net Sales
- The net sales experienced a decline from approximately 17.91 billion USD in 2014 to a low of 15.62 billion USD in 2017. Subsequently, there was a recovery phase with net sales rising to about 16.87 billion USD by 2019.
- Snacks Segment
- Sales in the snacks category generally trended upward from 3.23 billion USD in 2014 to a peak near 3.42 billion USD in 2018, followed by a slight decrease to approximately 3.36 billion USD in 2019. The segment demonstrated relative stability with moderate growth overall.
- Cereal Segment
- The cereal category exhibited a consistent downward trend, declining from 2.86 billion USD in 2014 to around 2.67 billion USD in 2019. This steady decrease suggests diminishing consumer demand or competitive pressures in this product line.
- Convenient Meals
- Sales within the convenient meals sector decreased gradually from approximately 2.84 billion USD in 2014 to 2.64 billion USD by 2019, indicating a slow but continual decline over the observed period.
- Yogurt
- The yogurt category showed a significant and continuous decline, dropping from nearly 2.96 billion USD in 2014 to approximately 2.19 billion USD in 2019. This reduction is pronounced, suggesting challenges in sustaining market share or consumer preference changes.
- Dough Segment
- Dough sales decreased steadily from approximately 1.89 billion USD in 2014 to around 1.69 billion USD in 2019, reflecting a consistent downward trend across the years.
- Baking Mixes and Ingredients
- This segment experienced a notable decline from about 2.00 billion USD in 2014 to roughly 1.61 billion USD in 2019. The downward trajectory is clear and continuous, representing a shrinking revenue contribution.
- Pet Products
- The pet category has data only for 2019, where it contributed approximately 1.43 billion USD. This suggests a new or segregated reporting segment emerging in recent years.
- Super-Premium Ice Cream
- Sales in super-premium ice cream were relatively stable with slight fluctuations, increasing from 757 million USD in 2014 to about 813 million USD by 2019. This indicates modest growth and steady demand.
- Other
- The 'Other' category declined dramatically from approximately 1.36 billion USD in 2014 to about 453 million USD in 2019, highlighting a significant reduction in revenues from miscellaneous products or services.