Valuation ratios measure the quantity of an asset or flaw (e.g., earnings) associated with ownership of a specified claim (e.g., a share of ownership of the enterprise).
Current Valuation Ratios
| Hilton Worldwide Holdings Inc. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | Consumer Services | Consumer Discretionary | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data | ||||||||||||
| Current share price (P) | $203.52 | |||||||||||
| No. shares of common stock outstanding | 246,427,097 | |||||||||||
| Earnings per share (EPS) | $4.63 | |||||||||||
| Operating profit per share | $9.03 | |||||||||||
| Sales per share | $41.53 | |||||||||||
| Book value per share (BVPS) | $-9.58 | |||||||||||
| Valuation Ratios (Price Multiples) | ||||||||||||
| Price to earnings (P/E) | 43.96 | 38.73 | 22.11 | 26.66 | 87.66 | 19.16 | 58.16 | 27.38 | 47.75 | |||
| Price to operating profit (P/OP) | 22.54 | 38.23 | 13.54 | 21.15 | 113.36 | 13.24 | 36.77 | 23.66 | 41.43 | |||
| Price to sales (P/S) | 4.90 | 7.95 | 4.44 | 3.43 | 5.97 | 6.10 | 2.90 | 5.50 | 3.74 | |||
Based on: 10-K (reporting date: 2023-12-31).
If the company price multiple is lower then the price multiple of benchmark then company stock is relatively undervalued.
Otherwise, if the company price multiple is higher then the price multiple of benchmark then company stock is relatively overvalued.
Historical Valuation Ratios (Summary)
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
The valuation multiples from 2019 to 2023 indicate a period of significant volatility, characterized by a sharp spike in valuation ratios around 2021 followed by a partial correction and stabilization. The convergence of trends across earnings, operating profit, and sales multiples suggests a systemic impact on valuation during the middle of the observed period.
- Price to Earnings (P/E) Ratio
- The P/E ratio experienced extreme fluctuation, rising from 35.57 in 2019 to a peak of 106.44 in 2021. This surge was followed by a sharp decline to 32.02 in 2022, before moderating to 43.32 by the end of 2023. The 2021 peak suggests a period where the share price was significantly elevated relative to earnings, or earnings experienced a substantial temporary contraction.
- Price to Operating Profit (P/OP) Ratio
- The P/OP ratio followed a trajectory nearly identical to the P/E ratio. After starting at 18.91 in 2019, the ratio peaked at 43.21 in 2021. A subsequent return to normalized levels is observed in 2022 at 19.19, with a slight increase to 22.22 in 2023. The alignment between P/E and P/OP trends confirms that the volatility was reflected across both net and operating income metrics.
- Price to Sales (P/S) Ratio
- The P/S ratio demonstrates a distinct upward shift between 2019 and 2021, moving from 3.32 to 7.54. Unlike the earnings-based multiples, the P/S ratio remained elevated through 2020 (7.18) and 2021. A correction occurred in 2022, bringing the ratio down to 4.58, with a marginal increase to 4.83 in 2023. This suggests that the market's valuation of revenue streams was significantly higher during the 2020-2021 period than in the years immediately preceding or following.
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Price to Earnings (P/E)
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 252,160,518 | 266,450,664 | 279,139,082 | 277,607,799 | 277,447,716 | |
| Selected Financial Data (US$) | ||||||
| Net income (loss) attributable to Hilton stockholders (in millions) | 1,141) | 1,255) | 410) | (715) | 881) | |
| Earnings per share (EPS)2 | 4.52 | 4.71 | 1.47 | -2.58 | 3.18 | |
| Share price1, 3 | 196.03 | 150.80 | 156.34 | 111.43 | 112.94 | |
| Valuation Ratio | ||||||
| P/E ratio4 | 43.32 | 32.02 | 106.44 | — | 35.57 | |
| Benchmarks | ||||||
| P/E Ratio, Competitors5 | ||||||
| Airbnb Inc. | 20.59 | 44.53 | — | — | — | |
| Booking Holdings Inc. | 31.09 | 29.87 | 86.68 | — | — | |
| Chipotle Mexican Grill Inc. | 58.48 | 49.37 | 67.03 | — | — | |
| DoorDash, Inc. | — | — | — | — | — | |
| McDonald’s Corp. | 25.23 | 31.22 | 24.15 | — | — | |
| Starbucks Corp. | 29.09 | 34.26 | 30.95 | 118.26 | — | |
| P/E Ratio, Sector | ||||||
| Consumer Services | 30.62 | 39.20 | 46.48 | — | — | |
| P/E Ratio, Industry | ||||||
| Consumer Discretionary | 33.63 | 46.01 | 39.27 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 Data adjusted for splits and stock dividends.
2 2023 Calculation
EPS = Net income (loss) attributable to Hilton stockholders ÷ No. shares of common stock outstanding
= 1,141,000,000 ÷ 252,160,518 = 4.52
3 Closing price as at the filing date of Hilton Worldwide Holdings Inc. Annual Report.
4 2023 Calculation
P/E ratio = Share price ÷ EPS
= 196.03 ÷ 4.52 = 43.32
5 Click competitor name to see calculations.
The financial metrics from 2019 to 2023 indicate a period of significant volatility followed by a robust recovery in both market valuation and profitability. While the share price exhibited a general upward trajectory over the five-year period, earnings per share experienced a severe contraction before rebounding to levels that exceeded pre-2020 figures.
- Share Price Evolution
- The share price remained relatively stable between 2019 and 2020, followed by a substantial increase in 2021. After a minor correction in 2022, the price reached a five-year peak of 196.03 US$ by the end of 2023, representing a significant appreciation in market value from the 2019 baseline.
- Earnings Per Share (EPS) Trajectory
- Earnings per share dropped from 3.18 US$ in 2019 to a loss of 2.58 US$ in 2020. A recovery phase was initiated in 2021 with a positive EPS of 1.47 US$, which surged to a peak of 4.71 US$ in 2022, before settling slightly lower at 4.52 US$ in 2023.
- Price-to-Earnings (P/E) Ratio Analysis
- The P/E ratio was not applicable in 2020 due to negative earnings. In 2021, the ratio spiked to 106.44, reflecting a high market valuation relative to the initial recovery in earnings. By 2022, the ratio normalized to 32.02 as earnings growth aligned more closely with the share price. A moderate expansion to 43.32 was observed in 2023, indicating a higher valuation multiple as the share price continued to rise despite a slight decrease in annual earnings.
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Price to Operating Profit (P/OP)
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 252,160,518 | 266,450,664 | 279,139,082 | 277,607,799 | 277,447,716 | |
| Selected Financial Data (US$) | ||||||
| Operating income (loss) (in millions) | 2,225) | 2,094) | 1,010) | (418) | 1,657) | |
| Operating profit per share2 | 8.82 | 7.86 | 3.62 | -1.51 | 5.97 | |
| Share price1, 3 | 196.03 | 150.80 | 156.34 | 111.43 | 112.94 | |
| Valuation Ratio | ||||||
| P/OP ratio4 | 22.22 | 19.19 | 43.21 | — | 18.91 | |
| Benchmarks | ||||||
| P/OP Ratio, Competitors5 | ||||||
| Airbnb Inc. | 65.01 | 46.78 | 232.24 | — | — | |
| Booking Holdings Inc. | 22.85 | 17.91 | 40.46 | — | — | |
| Chipotle Mexican Grill Inc. | 46.13 | 38.25 | 54.38 | — | — | |
| DoorDash, Inc. | — | — | — | — | — | |
| McDonald’s Corp. | 18.35 | 20.58 | 17.59 | — | — | |
| Starbucks Corp. | 20.44 | 24.35 | 26.68 | 70.29 | — | |
| P/OP Ratio, Sector | ||||||
| Consumer Services | 26.47 | 26.12 | 32.01 | — | — | |
| P/OP Ratio, Industry | ||||||
| Consumer Discretionary | 29.18 | 27.24 | 41.03 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 Data adjusted for splits and stock dividends.
2 2023 Calculation
Operating profit per share = Operating income (loss) ÷ No. shares of common stock outstanding
= 2,225,000,000 ÷ 252,160,518 = 8.82
3 Closing price as at the filing date of Hilton Worldwide Holdings Inc. Annual Report.
4 2023 Calculation
P/OP ratio = Share price ÷ Operating profit per share
= 196.03 ÷ 8.82 = 22.22
5 Click competitor name to see calculations.
An analysis of the price-to-operating profit (P/OP) metrics reveals a period of significant volatility followed by a stabilization phase. The share price demonstrated a general upward trajectory over the five-year period, increasing from 112.94 US$ in 2019 to 196.03 US$ in 2023, despite marginal declines in 2020 and 2022.
- Operating Profit Per Share Trends
- A sharp contraction occurred in 2020, where operating profit per share fell to -1.51 US$, representing a total reversal from the 5.97 US$ recorded in 2019. This was followed by a consistent recovery, with values rising to 3.62 US$ in 2021, 7.86 US$ in 2022, and peaking at 8.82 US$ in 2023.
- P/OP Ratio Fluctuations
- The P/OP ratio was not applicable in 2020 due to the negative operating profit. In 2021, the ratio peaked at 43.21, indicating that the share price recovery significantly outpaced the recovery of operating profits. By 2022, the ratio normalized to 19.19 as operating profits grew more rapidly than the share price. The period concluded in 2023 with a ratio of 22.22, suggesting a moderate premium relative to the 2019 baseline of 18.91.
- Valuation Correlation
- The relationship between market valuation and operational performance shows a lagged recovery. The market price responded aggressively to the prospect of recovery in 2021, leading to an inflated P/OP ratio. Subsequently, the strong growth in operating profit through 2022 and 2023 brought the valuation multiple back toward historical norms while supporting a higher absolute share price.
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Price to Sales (P/S)
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 252,160,518 | 266,450,664 | 279,139,082 | 277,607,799 | 277,447,716 | |
| Selected Financial Data (US$) | ||||||
| Revenues (in millions) | 10,235) | 8,773) | 5,788) | 4,307) | 9,452) | |
| Sales per share2 | 40.59 | 32.93 | 20.74 | 15.51 | 34.07 | |
| Share price1, 3 | 196.03 | 150.80 | 156.34 | 111.43 | 112.94 | |
| Valuation Ratio | ||||||
| P/S ratio4 | 4.83 | 4.58 | 7.54 | 7.18 | 3.32 | |
| Benchmarks | ||||||
| P/S Ratio, Competitors5 | ||||||
| Airbnb Inc. | 9.95 | 10.04 | 16.64 | — | — | |
| Booking Holdings Inc. | 6.24 | 5.35 | 9.22 | — | — | |
| Chipotle Mexican Grill Inc. | 7.28 | 5.14 | 5.80 | — | — | |
| DoorDash, Inc. | 5.40 | 3.23 | 7.30 | — | — | |
| McDonald’s Corp. | 8.38 | 8.32 | 7.85 | — | — | |
| Starbucks Corp. | 3.34 | 3.49 | 4.47 | 4.67 | — | |
| P/S Ratio, Sector | ||||||
| Consumer Services | 6.15 | 5.69 | 7.25 | — | — | |
| P/S Ratio, Industry | ||||||
| Consumer Discretionary | 2.63 | 2.27 | 3.57 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 Data adjusted for splits and stock dividends.
2 2023 Calculation
Sales per share = Revenues ÷ No. shares of common stock outstanding
= 10,235,000,000 ÷ 252,160,518 = 40.59
3 Closing price as at the filing date of Hilton Worldwide Holdings Inc. Annual Report.
4 2023 Calculation
P/S ratio = Share price ÷ Sales per share
= 196.03 ÷ 40.59 = 4.83
5 Click competitor name to see calculations.
The financial data indicates a period of significant volatility followed by a sustained recovery in both revenue and market valuation between 2019 and 2023. While the share price maintained a general upward trajectory over the five-year period, sales per share experienced a sharp contraction before rebounding to levels exceeding the 2019 baseline.
- Sales per Share Performance
- A substantial decline in sales per share is observed between 2019 and 2020, dropping from 34.07 US$ to 15.51 US$. Following this trough, a consistent growth pattern emerged, with values rising to 20.74 US$ in 2021, 32.93 US$ in 2022, and peaking at 40.59 US$ by December 31, 2023. This represents a full recovery and subsequent expansion of revenue generation per share.
- Price to Sales (P/S) Ratio Dynamics
- The P/S ratio exhibited an inverse relationship with sales volume during the period of contraction. The ratio spiked from 3.32 in 2019 to 7.18 in 2020 and reached a peak of 7.54 in 2021. This expansion suggests that the market price remained relatively resilient or recovered more rapidly than the underlying sales. As sales per share normalized and grew in 2022 and 2023, the P/S ratio contracted and stabilized, ending at 4.83.
- Share Price and Valuation Correlation
- The share price increased from 112.94 US$ in 2019 to 196.03 US$ in 2023. The interaction between the rising share price and the recovering sales per share resulted in a valuation multiple that is higher at the end of the period (4.83) than it was at the start (3.32). This indicates that the market is currently assigning a higher premium to each dollar of sales compared to the 2019 valuation.
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Price to Book Value (P/BV)
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| No. shares of common stock outstanding1 | 252,160,518 | 266,450,664 | 279,139,082 | 277,607,799 | 277,447,716 | |
| Selected Financial Data (US$) | ||||||
| Total Hilton stockholders’ deficit (in millions) | (2,360) | (1,102) | (821) | (1,490) | (482) | |
| Book value per share (BVPS)2 | -9.36 | -4.14 | -2.94 | -5.37 | -1.74 | |
| Share price1, 3 | 196.03 | 150.80 | 156.34 | 111.43 | 112.94 | |
| Valuation Ratio | ||||||
| P/BV ratio4 | — | — | — | — | — | |
| Benchmarks | ||||||
| P/BV Ratio, Competitors5 | ||||||
| Airbnb Inc. | 12.09 | 15.16 | 20.88 | — | — | |
| Booking Holdings Inc. | — | 32.84 | 16.35 | — | — | |
| Chipotle Mexican Grill Inc. | 23.47 | 18.74 | 19.05 | — | — | |
| DoorDash, Inc. | 6.85 | 3.15 | 7.65 | — | — | |
| McDonald’s Corp. | — | — | — | — | — | |
| Starbucks Corp. | — | — | — | — | — | |
| P/BV Ratio, Sector | ||||||
| Consumer Services | 264.40 | 198.47 | 74.08 | — | — | |
| P/BV Ratio, Industry | ||||||
| Consumer Discretionary | 10.06 | 9.41 | 13.21 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 Data adjusted for splits and stock dividends.
2 2023 Calculation
BVPS = Total Hilton stockholders’ deficit ÷ No. shares of common stock outstanding
= -2,360,000,000 ÷ 252,160,518 = -9.36
3 Closing price as at the filing date of Hilton Worldwide Holdings Inc. Annual Report.
4 2023 Calculation
P/BV ratio = Share price ÷ BVPS
= 196.03 ÷ -9.36 = —
5 Click competitor name to see calculations.
The share price exhibits a general upward trajectory over the five-year period from 2019 to 2023. After a marginal decline in 2020, the price increased significantly in 2021, experienced a slight correction in 2022, and reached a period peak of 196.03 US$ by December 31, 2023.
- Book Value per Share (BVPS)
- The book value per share remained negative throughout the entire analysis period, indicating a deficit in shareholders' equity. The BVPS transitioned from -1.74 US$ in 2019 to -9.36 US$ in 2023. While a partial recovery was observed in 2021, where the deficit narrowed to -2.94 US$, the subsequent years showed a deepening negative trend, culminating in the lowest book value of the period at the end of 2023.
- Price to Book Value (P/BV) Interpretation
- The Price to Book Value ratio is not meaningful for this period due to the persistent negative book value per share. In financial analysis, a negative P/BV ratio typically occurs when liabilities exceed total assets, rendering the ratio an ineffective metric for valuation. The divergence between the rising share price and the declining book value suggests that market valuation is driven by factors other than net asset value, such as earnings potential, brand equity, or an asset-light business strategy.
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