Economic Value Added (EVA)
EVA is registered trademark of Stern Stewart.
Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.
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- Balance Sheet: Liabilities and Stockholders’ Equity
- Common-Size Income Statement
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Reportable Segments
- Enterprise Value (EV)
- Price to FCFE (P/FCFE)
- Net Profit Margin since 2012
- Operating Profit Margin since 2012
- Price to Operating Profit (P/OP) since 2012
- Aggregate Accruals
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Economic Profit
Meta Platforms Inc., economic profit calculation
US$ in millions
| 12 months ended: | Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | |
|---|---|---|---|---|---|---|
| Net operating profit after taxes (NOPAT)1 | ||||||
| Cost of capital2 | ||||||
| Invested capital3 | ||||||
| Economic profit4 | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 NOPAT. See details »
2 Cost of capital. See details »
3 Invested capital. See details »
4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= – × =
The financial performance, as measured by economic value added (EVA) metrics, demonstrates a fluctuating pattern over the five-year period. Net operating profit after taxes (NOPAT) initially decreased significantly before exhibiting substantial growth. Invested capital consistently increased throughout the period, while the cost of capital remained relatively stable. Consequently, economic profit mirrored the NOPAT trend, showing initial decline, followed by a strong recovery and continued expansion.
- Net Operating Profit After Taxes (NOPAT)
- NOPAT experienced a considerable decrease from US$40,147 million in 2021 to US$20,828 million in 2022. However, a strong recovery was observed in 2023, with NOPAT reaching US$38,290 million. This positive trend continued into 2024 and 2025, with NOPAT increasing to US$56,844 million and US$79,619 million respectively. This indicates improving operational efficiency and profitability in the later years of the period.
- Cost of Capital
- The cost of capital remained relatively consistent throughout the period, fluctuating between 20.06% and 20.57%. In 2021, it was 20.57%, decreasing slightly to 20.06% in 2022, then increasing to 20.44% in 2023 and 20.51% in 2024, before decreasing slightly to 20.25% in 2025. This stability suggests consistent risk assessment and financing conditions.
- Invested Capital
- Invested capital demonstrated a consistent upward trend. It increased from US$92,809 million in 2021 to US$101,764 million in 2022, then experienced a more substantial increase to US$141,324 million in 2023. This growth continued in 2024 and 2025, reaching US$165,969 million and US$216,060 million respectively. This suggests ongoing investment in the business and expansion of operations.
- Economic Profit
- Economic profit closely followed the trend of NOPAT. It decreased significantly from US$21,060 million in 2021 to US$417 million in 2022. A recovery began in 2023, with economic profit reaching US$9,408 million, and continued to grow substantially in 2024 and 2025, reaching US$22,811 million and US$35,862 million respectively. This indicates that the company is increasingly generating returns above its cost of capital in the later years of the period.
Overall, the period began with a decline in profitability but concluded with a strong recovery and positive trend in economic profit. The consistent increase in invested capital, coupled with a stable cost of capital, suggests a strategic focus on growth and value creation.
Net Operating Profit after Taxes (NOPAT)
Meta Platforms Inc., NOPAT calculation
US$ in millions
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Elimination of deferred tax expense. See details »
2 Addition of increase (decrease) in deferred revenue.
3 Addition of increase (decrease) in accrued severance and other personnel liabilities.
4 Addition of increase (decrease) in equity equivalents to net income.
5 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =
6 2025 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= × 21.00% =
7 Addition of after taxes interest expense to net income.
8 2025 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= × 21.00% =
9 Elimination of after taxes investment income.
Net operating profit after taxes (NOPAT) exhibited considerable fluctuation over the five-year period. While net income experienced its own volatility, the NOPAT figures demonstrate a distinct pattern of decline followed by substantial recovery and growth.
- Overall Trend
- NOPAT decreased significantly from 2021 to 2022, then demonstrated a recovery in 2023. This recovery accelerated through 2024 and 2025, culminating in a substantial increase by the end of the period. The 2025 NOPAT value is nearly double that of 2021.
- 2021 to 2022
- A marked decrease in NOPAT is observed between 2021 and 2022, falling from US$40,147 million to US$20,828 million. This represents a substantial contraction, indicating a significant change in operational profitability after accounting for taxes. This decline outpaced the decrease in net income during the same period.
- 2022 to 2023
- The period from 2022 to 2023 shows a recovery in NOPAT, increasing to US$38,290 million. While not fully restoring the 2021 level, this represents a considerable improvement and suggests a stabilization of operational performance.
- 2023 to 2025
- Continued growth in NOPAT is evident from 2023 to 2025. NOPAT increased to US$56,844 million in 2024 and further to US$79,619 million in 2025. This sustained upward trend suggests improving operational efficiency and/or increased revenue generation, exceeding the growth rate observed in net income.
- Relationship to Net Income
- While both net income and NOPAT fluctuate, NOPAT appears to be a more sensitive indicator of core operational performance. The larger percentage decline in NOPAT from 2021 to 2022, compared to net income, suggests that factors beyond net income, such as changes in operating expenses or tax impacts, significantly influenced profitability. The accelerated growth in NOPAT from 2023 to 2025, exceeding the growth in net income, indicates a strengthening of core operational profitability.
In summary, the NOPAT figures reveal a period of initial decline followed by a robust recovery and substantial growth, indicating a positive trajectory in underlying operational profitability.
Cash Operating Taxes
Meta Platforms Inc., cash operating taxes calculation
US$ in millions
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The provision for income taxes and cash operating taxes exhibited distinct patterns over the five-year period. While the provision for income taxes generally increased, the cash operating taxes demonstrated more volatility.
- Provision for Income Taxes
- The provision for income taxes decreased from US$7,914 million in 2021 to US$5,619 million in 2022, representing a substantial decline. It then increased to US$8,330 million in 2023 and remained relatively stable at US$8,303 million in 2024. A significant surge is observed in 2025, reaching US$25,474 million. This final year increase is markedly higher than any prior value in the observed period.
- Cash Operating Taxes
- Cash operating taxes increased from US$7,290 million in 2021 to US$8,950 million in 2022. A slight decrease occurred in 2023, with the value falling to US$8,095 million. The year 2024 saw a considerable increase to US$12,827 million. However, in 2025, cash operating taxes decreased significantly to US$6,745 million.
A notable divergence between the provision for income taxes and cash operating taxes is apparent, particularly in 2025. While the provision for income taxes experienced a large increase, cash operating taxes decreased. This suggests a potential shift in the timing of tax payments or the utilization of tax credits or loss carryforwards. The increase in provision for income taxes in 2025, coupled with the decrease in cash operating taxes, warrants further investigation to understand the underlying reasons for this discrepancy.
The volatility in cash operating taxes, especially the fluctuations between 2023, 2024, and 2025, indicates potential impacts from changes in tax laws, accounting adjustments, or strategic tax planning initiatives. The overall trend in the provision for income taxes suggests a growing tax burden, although the 2022 decrease and the 2025 spike require further scrutiny.
Invested Capital
Meta Platforms Inc., invested capital calculation (financing approach)
US$ in millions
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Addition of capitalized operating leases.
2 Elimination of deferred taxes from assets and liabilities. See details »
3 Addition of deferred revenue.
4 Addition of accrued severance and other personnel liabilities.
5 Addition of equity equivalents to stockholders’ equity.
6 Removal of accumulated other comprehensive income.
7 Subtraction of construction in progress.
8 Subtraction of marketable securities.
The reported invested capital demonstrates a consistent upward trend over the five-year period. Simultaneously, both total reported debt & leases and stockholders’ equity have increased, contributing to the growth in invested capital.
- Invested Capital Trend
- Invested capital increased from US$92,809 million in 2021 to US$216,060 million in 2025. This represents a cumulative increase of 132.8% over the period. The rate of increase appears to be accelerating, with larger absolute increases observed in later years.
- Debt & Leases
- Total reported debt & leases exhibited substantial growth, rising from US$14,454 million in 2021 to US$85,081 million in 2025. This signifies a significant reliance on debt financing, with the most substantial increase occurring between 2023 and 2025. The growth rate of debt & leases consistently outpaced that of stockholders’ equity.
- Stockholders’ Equity
- Stockholders’ equity also increased, moving from US$124,879 million in 2021 to US$217,243 million in 2025. While positive, the growth in equity was less pronounced than the growth in debt. The increase was relatively steady year-over-year, though the absolute increase was larger between 2022 and 2023, and again between 2023 and 2024.
- Relationship between Components and Invested Capital
- The increase in invested capital is directly attributable to the combined growth of both debt & leases and stockholders’ equity. The increasing proportion of debt within the capital structure suggests a shift towards greater financial leverage. The consistent growth in invested capital, coupled with the increasing reliance on debt, warrants further investigation into the company’s capital allocation efficiency and its ability to generate returns exceeding the cost of capital.
The observed trends suggest a company actively investing in its operations and growth, funded by a combination of equity and, increasingly, debt. Continued monitoring of these figures is recommended to assess the sustainability of this growth strategy and the associated financial risks.
Cost of Capital
Meta Platforms Inc., cost of capital calculations
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Long-term debt and finance lease liabilities3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2025-12-31).
1 US$ in millions
2 Equity. See details »
3 Long-term debt and finance lease liabilities. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Long-term debt and finance lease liabilities3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2024-12-31).
1 US$ in millions
2 Equity. See details »
3 Long-term debt and finance lease liabilities. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Long-term debt and finance lease liabilities3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2023-12-31).
1 US$ in millions
2 Equity. See details »
3 Long-term debt and finance lease liabilities. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Long-term debt and finance lease liabilities3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2022-12-31).
1 US$ in millions
2 Equity. See details »
3 Long-term debt and finance lease liabilities. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Long-term debt and finance lease liabilities3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2021-12-31).
1 US$ in millions
2 Equity. See details »
3 Long-term debt and finance lease liabilities. See details »
4 Operating lease liability. See details »
Economic Spread Ratio
Meta Platforms Inc., economic spread ratio calculation, comparison to benchmarks
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Economic profit1 | ||||||
| Invested capital2 | ||||||
| Performance Ratio | ||||||
| Economic spread ratio3 | ||||||
| Benchmarks | ||||||
| Economic Spread Ratio, Competitors4 | ||||||
| Alphabet Inc. | ||||||
| Comcast Corp. | ||||||
| Netflix Inc. | ||||||
| Trade Desk Inc. | ||||||
| Walt Disney Co. | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Economic profit. See details »
2 Invested capital. See details »
3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =
4 Click competitor name to see calculations.
The economic spread ratio demonstrates a volatile pattern over the five-year period. Initial values are high, followed by a significant decline, and then a consistent upward trend. Economic profit fluctuates considerably, while invested capital consistently increases throughout the period.
- Economic Spread Ratio
- In 2021, the economic spread ratio stood at 22.69%. A substantial decrease is observed in 2022, falling to 0.41%. The ratio then begins a recovery, reaching 6.66% in 2023, and continues to improve, attaining 13.74% in 2024 and 16.60% in 2025. This indicates an increasing ability to generate returns exceeding the cost of capital in later years, following a period of minimal spread.
- Economic Profit
- Economic profit begins at US$21,060 million in 2021. It experiences a dramatic reduction in 2022, reporting only US$417 million. A significant rebound occurs in 2023, with economic profit reaching US$9,408 million. Further growth is evident in 2024 and 2025, with values of US$22,811 million and US$35,862 million respectively. This suggests a recovery and strengthening of profitability relative to capital employed.
- Invested Capital
- Invested capital shows a consistent upward trend throughout the period. Starting at US$92,809 million in 2021, it increases to US$101,764 million in 2022, US$141,324 million in 2023, US$165,969 million in 2024, and culminates at US$216,060 million in 2025. This continuous growth in invested capital suggests ongoing investment in the business, despite fluctuations in economic profit.
The combination of increasing invested capital and a recovering economic spread ratio suggests that, despite substantial capital investment, the company is becoming more efficient at generating returns above its cost of capital in the later years of the observed period. The sharp decline in both economic profit and the economic spread ratio in 2022 warrants further investigation to understand the underlying causes.
Economic Profit Margin
Meta Platforms Inc., economic profit margin calculation, comparison to benchmarks
| Dec 31, 2025 | Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Economic profit1 | ||||||
| Revenue | ||||||
| Add: Increase (decrease) in deferred revenue | ||||||
| Adjusted revenue | ||||||
| Performance Ratio | ||||||
| Economic profit margin2 | ||||||
| Benchmarks | ||||||
| Economic Profit Margin, Competitors3 | ||||||
| Alphabet Inc. | ||||||
| Comcast Corp. | ||||||
| Netflix Inc. | ||||||
| Trade Desk Inc. | ||||||
| Walt Disney Co. | ||||||
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 Economic profit. See details »
2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenue
= 100 × ÷ =
3 Click competitor name to see calculations.
The economic profit exhibited substantial fluctuation over the five-year period. Initial profitability was strong, followed by a significant decline, and then a recovery culminating in a return to initial levels. Adjusted revenue demonstrated a consistent upward trajectory throughout the period, though the rate of growth varied.
- Economic Profit
- Economic profit began at US$21,060 million in 2021. A dramatic decrease was observed in 2022, falling to US$417 million. A recovery commenced in 2023, reaching US$9,408 million, and continued through 2024 to US$22,811 million. By 2025, economic profit had risen to US$35,862 million, exceeding the 2021 level.
- Adjusted Revenue
- Adjusted revenue experienced year-over-year growth across the entire period. It totaled US$118,154 million in 2021, decreased slightly to US$116,539 million in 2022, and then increased to US$135,051 million in 2023. Further growth was seen in 2024, reaching US$164,598 million, and continued into 2025 with a total of US$201,274 million. The rate of revenue growth accelerated in the later years of the period.
- Economic Profit Margin
- The economic profit margin mirrored the fluctuations in economic profit. It started at 17.82% in 2021, plummeted to 0.36% in 2022, and then recovered to 6.97% in 2023. The margin continued to improve in 2024, reaching 13.86%, and ultimately returned to 17.82% in 2025. The margin’s volatility suggests a sensitivity of profitability to changes in economic profit, despite consistent revenue growth.
The divergence between revenue and economic profit in 2022 indicates a potential increase in costs or a decrease in revenue quality, impacting the generation of economic profit. The subsequent recovery suggests successful mitigation of these factors or improved operational efficiency. The return to a 17.82% economic profit margin in 2025 demonstrates a restoration of profitability to levels observed at the beginning of the period.