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Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.

Economic Profit
Net Operating Profit after Taxes (NOPAT)
Cash Operating Taxes
Invested Capital
Cost of Capital
Economic Spread Ratio
Economic Profit Margin

Alphabet Inc., economic profit calculation

US$ in millions

12 months ended:	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Net operating profit after taxes (NOPAT)¹	93,781)	65,370)	52,578)	77,747)	41,262)
Cost of capital²	14.39%	14.34%	14.29%	14.35%	14.28%
Invested capital³	227,952)	189,779)	202,355)	171,408)	145,844)

Economic profit⁴	60,988)	38,150)	23,666)	53,146)	20,434)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

¹ NOPAT. See details »

² Cost of capital. See details »

³ Invested capital. See details »

⁴ 2024 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= 93,781 – 14.39% × 227,952 = 60,988

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Item	Description	The company
Economic profit	Economic profit is a measure of corporate performance computed by taking the spread between the return on invested capital and the cost of capital, and multiplying by the invested capital.	Alphabet Inc. economic profit increased from 2022 to 2023 and from 2023 to 2024.

Alphabet Inc., NOPAT calculation

US$ in millions

12 months ended:	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Net income	100,118)	73,795)	59,972)	76,033)	40,269)
Deferred income tax expense (benefit)¹	(5,256)	(7,729)	(8,198)	1,883)	1,337)
Increase (decrease) in allowance for credit losses on accounts receivable²	108)	17)	204)	(239)	514)
Increase (decrease) in deferred revenue³	952)	541)	684)	799)	758)
Increase (decrease) in equity equivalents⁴	(4,196)	(7,171)	(7,310)	2,443)	2,609)
Interest expense	268)	308)	357)	346)	135)
Interest expense, operating lease liability⁵	496)	473)	419)	312)	334)
Adjusted interest expense	764)	781)	776)	658)	469)
Tax benefit of interest expense⁶	(160)	(164)	(163)	(138)	(98)
Adjusted interest expense, after taxes⁷	603)	617)	613)	520)	370)
(Gain) loss on marketable securities	1,008)	1,497)	1,291)	(82)	(650)
Interest income	(4,482)	(3,865)	(2,174)	(1,499)	(1,865)
Investment income, before taxes	(3,474)	(2,368)	(883)	(1,581)	(2,515)
Tax expense (benefit) of investment income⁸	730)	497)	185)	332)	528)
Investment income, after taxes⁹	(2,744)	(1,871)	(698)	(1,249)	(1,987)
Net operating profit after taxes (NOPAT)	93,781)	65,370)	52,578)	77,747)	41,262)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

¹ Elimination of deferred tax expense. See details »

² Addition of increase (decrease) in allowance for credit losses on accounts receivable.

³ Addition of increase (decrease) in deferred revenue.

⁴ Addition of increase (decrease) in equity equivalents to net income.

⁵ 2024 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 14,578 × 3.40% = 496

⁶ 2024 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= 764 × 21.00% = 160

⁷ Addition of after taxes interest expense to net income.

⁸ 2024 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= 3,474 × 21.00% = 730

⁹ Elimination of after taxes investment income.

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Item	Description	The company
NOPAT	Net operating profit after taxes is income from operations, but after removement of taxes calculated on cash basis that are relevant to operating income.	Alphabet Inc. NOPAT increased from 2022 to 2023 and from 2023 to 2024.

Alphabet Inc., cash operating taxes calculation

US$ in millions

12 months ended:	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Provision for income taxes	19,697)	11,922)	11,356)	14,701)	7,813)
Less: Deferred income tax expense (benefit)	(5,256)	(7,729)	(8,198)	1,883)	1,337)
Add: Tax savings from interest expense	160)	164)	163)	138)	98)
Less: Tax imposed on investment income	730)	497)	185)	332)	528)
Cash operating taxes	24,384)	19,318)	19,532)	12,624)	6,046)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

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Item	Description	The company
Cash operating taxes	Cash operating taxes are estimated by adjusting income tax expense for changes in deferred taxes and tax benefit from the interest deduction.	Alphabet Inc. cash operating taxes decreased from 2022 to 2023 but then increased from 2023 to 2024 exceeding 2022 level.

Alphabet Inc., invested capital calculation (financing approach)

US$ in millions

	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Current portion of finance lease liabilities	235)	—)	—)	—)	—)
Short-term debt	3,299)	1,363)	298)	113)	1,100)
Long-term debt, excluding current portion	10,883)	13,253)	14,701)	14,817)	13,932)
Long-term portion of finance lease liabilities	1,442)	—)	—)	—)	—)
Operating lease liability¹	14,578)	15,251)	14,978)	13,578)	12,840)
Total reported debt & leases	30,437)	29,867)	29,977)	28,508)	27,872)
Stockholders’ equity	325,084)	283,379)	256,144)	251,635)	222,544)
Net deferred tax (assets) liabilities²	(16,460)	(11,684)	(4,747)	3,973)	2,477)
Allowance for credit losses on accounts receivable³	879)	771)	754)	550)	789)
Deferred revenue⁴	6,000)	5,048)	4,507)	3,823)	3,024)
Equity equivalents⁵	(9,581)	(5,865)	514)	8,346)	6,290)
Accumulated other comprehensive (income) loss, net of tax⁶	4,800)	4,402)	7,603)	1,623)	(633)
Adjusted stockholders’ equity	320,303)	281,916)	264,261)	261,604)	228,201)
Assets not yet in service⁷	(50,597)	(35,136)	—)	—)	—)
Marketable securities⁸	(72,191)	(86,868)	(91,883)	(118,704)	(110,229)
Invested capital	227,952)	189,779)	202,355)	171,408)	145,844)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

¹ Addition of capitalized operating leases.

² Elimination of deferred taxes from assets and liabilities. See details »

³ Addition of allowance for doubtful accounts receivable.

⁴ Addition of deferred revenue.

⁵ Addition of equity equivalents to stockholders’ equity.

⁶ Removal of accumulated other comprehensive income.

⁷ Subtraction of assets not yet in service.

⁸ Subtraction of marketable securities.

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Item	Description	The company
Invested capital	Capital is an approximation of the economic book value of all cash invested in going-concern business activities.	Alphabet Inc. invested capital decreased from 2022 to 2023 but then increased from 2023 to 2024 exceeding 2022 level.

Alphabet Inc., cost of capital calculations

Dec 31, 2024

	Capital (fair value)¹	Weights					Cost of capital
Equity²	2,356,327)	2,356,327)	÷	2,383,882)	=	0.99	0.99	×	14.53%	=	14.36%
Debt and finance lease liabilities³	12,977)	12,977)	÷	2,383,882)	=	0.01	0.01	×	2.71% × (1 – 21.00%)	=	0.01%
Operating lease liability⁴	14,578)	14,578)	÷	2,383,882)	=	0.01	0.01	×	3.40% × (1 – 21.00%)	=	0.02%
Total:	2,383,882)					1.00					14.39%

Based on: 10-K (reporting date: 2024-12-31).

¹ US$ in millions

² Equity. See details »

³ Debt and finance lease liabilities. See details »

⁴ Operating lease liability. See details »

Dec 31, 2023

	Capital (fair value)¹	Weights					Cost of capital
Equity²	1,762,999)	1,762,999)	÷	1,790,296)	=	0.98	0.98	×	14.53%	=	14.30%
Debt and finance lease liabilities³	12,046)	12,046)	÷	1,790,296)	=	0.01	0.01	×	3.38% × (1 – 21.00%)	=	0.02%
Operating lease liability⁴	15,251)	15,251)	÷	1,790,296)	=	0.01	0.01	×	3.10% × (1 – 21.00%)	=	0.02%
Total:	1,790,296)					1.00					14.34%

Based on: 10-K (reporting date: 2023-12-31).

¹ US$ in millions

² Equity. See details »

³ Debt and finance lease liabilities. See details »

⁴ Operating lease liability. See details »

Dec 31, 2022

	Capital (fair value)¹	Weights					Cost of capital
Equity²	1,347,553)	1,347,553)	÷	1,374,573)	=	0.98	0.98	×	14.53%	=	14.24%
Debt and finance lease liabilities³	12,042)	12,042)	÷	1,374,573)	=	0.01	0.01	×	3.38% × (1 – 21.00%)	=	0.02%
Operating lease liability⁴	14,978)	14,978)	÷	1,374,573)	=	0.01	0.01	×	2.80% × (1 – 21.00%)	=	0.02%
Total:	1,374,573)					1.00					14.29%

Based on: 10-K (reporting date: 2022-12-31).

¹ US$ in millions

² Equity. See details »

³ Debt and finance lease liabilities. See details »

⁴ Operating lease liability. See details »

Dec 31, 2021

	Capital (fair value)¹	Weights					Cost of capital
Equity²	1,957,004)	1,957,004)	÷	1,985,068)	=	0.99	0.99	×	14.53%	=	14.32%
Debt and finance lease liabilities³	14,486)	14,486)	÷	1,985,068)	=	0.01	0.01	×	3.38% × (1 – 21.00%)	=	0.02%
Operating lease liability⁴	13,578)	13,578)	÷	1,985,068)	=	0.01	0.01	×	2.30% × (1 – 21.00%)	=	0.01%
Total:	1,985,068)					1.00					14.35%

Based on: 10-K (reporting date: 2021-12-31).

¹ US$ in millions

² Equity. See details »

³ Debt and finance lease liabilities. See details »

⁴ Operating lease liability. See details »

Dec 31, 2020

	Capital (fair value)¹	Weights					Cost of capital
Equity²	1,395,463)	1,395,463)	÷	1,423,504)	=	0.98	0.98	×	14.53%	=	14.24%
Debt and finance lease liabilities³	15,201)	15,201)	÷	1,423,504)	=	0.01	0.01	×	2.73% × (1 – 21.00%)	=	0.02%
Operating lease liability⁴	12,840)	12,840)	÷	1,423,504)	=	0.01	0.01	×	2.60% × (1 – 21.00%)	=	0.02%
Total:	1,423,504)					1.00					14.28%

Based on: 10-K (reporting date: 2020-12-31).

¹ US$ in millions

² Equity. See details »

³ Debt and finance lease liabilities. See details »

⁴ Operating lease liability. See details »

Alphabet Inc., economic spread ratio calculation, comparison to benchmarks

	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Selected Financial Data (US$ in millions)
Economic profit¹	60,988)	38,150)	23,666)	53,146)	20,434)
Invested capital²	227,952)	189,779)	202,355)	171,408)	145,844)
Performance Ratio
Economic spread ratio³	26.75%	20.10%	11.70%	31.01%	14.01%
Benchmarks
Economic Spread Ratio, Competitors⁴
Comcast Corp.	-0.97%	-2.81%	-7.28%	-2.27%	-3.91%
Meta Platforms Inc.	18.29%	11.18%	4.84%	27.26%	18.46%
Netflix Inc.	4.74%	-1.73%	-2.50%	1.97%	-3.46%
Walt Disney Co.	-10.98%	-12.59%	-10.44%	-13.26%	-15.53%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

¹ Economic profit. See details »

² Invested capital. See details »

³ 2024 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × 60,988 ÷ 227,952 = 26.75%

⁴ Click competitor name to see calculations.

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Performance ratio	Description	The company
Economic spread ratio	The ratio of economic profit to invested capital, also equal to the difference between return on invested capital (ROIC) and cost of capital.	Alphabet Inc. economic spread ratio improved from 2022 to 2023 and from 2023 to 2024.

Alphabet Inc., economic profit margin calculation, comparison to benchmarks

	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Selected Financial Data (US$ in millions)
Economic profit¹	60,988)	38,150)	23,666)	53,146)	20,434)

Revenues	350,018)	307,394)	282,836)	257,637)	182,527)
Add: Increase (decrease) in deferred revenue	952)	541)	684)	799)	758)
Adjusted revenues	350,970)	307,935)	283,520)	258,436)	183,285)
Performance Ratio
Economic profit margin²	17.38%	12.39%	8.35%	20.56%	11.15%
Benchmarks
Economic Profit Margin, Competitors³
Comcast Corp.	-1.68%	-4.87%	-12.87%	-4.46%	-8.44%
Meta Platforms Inc.	18.44%	11.70%	4.23%	21.41%	17.36%
Netflix Inc.	4.94%	-1.93%	-2.98%	2.30%	-4.09%
Walt Disney Co.	-19.98%	-24.59%	-21.49%	-33.80%	-41.76%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

¹ Economic profit. See details »

² 2024 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenues
= 100 × 60,988 ÷ 350,970 = 17.38%

³ Click competitor name to see calculations.

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Performance ratio	Description	The company
Economic profit margin	The ratio of economic profit to sales. It is the company profit margin covering income efficiency and asset management. Economic profit margin is not biased in favor of capital-intensive business models, because any added capital is a cost to the economic profit margin.	Alphabet Inc. economic profit margin improved from 2022 to 2023 and from 2023 to 2024.

Alphabet Inc. (NASDAQ:GOOG)

Economic Value Added (EVA)

Economic Profit

Net Operating Profit after Taxes (NOPAT)

Cash Operating Taxes

Invested Capital

Cost of Capital

Economic Spread Ratio

Economic Profit Margin