Analysis of Reportable Segments
Meta Platforms Inc. operates in 2 segments: Family of Apps (FoA) and Reality Labs (RL).
Segment Profit Margin
Meta Platforms Inc., profit margin by reportable segment
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Family of Apps (FoA) | 53.65% | 47.27% | 37.27% | 49.24% | 46.32% |
| Reality Labs (RL) | -826.14% | -850.21% | -635.34% | -448.24% | -581.47% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
| Segment profitability ratio | Reportable segment | The company |
|---|---|---|
| Segment profit margin | Family of Apps (FoA) | Family of Apps (FoA) segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
| Reality Labs (RL) | Reality Labs (RL) segment profit margin ratio deteriorated from 2022 to 2023 but then slightly improved from 2023 to 2024. |
Segment Profit Margin: Family of Apps (FoA)
Meta Platforms Inc.; Family of Apps (FoA); segment profit margin calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Income (loss) from operations | 87,109) | 62,871) | 42,661) | 56,946) | 39,294) |
| Revenue | 162,355) | 133,006) | 114,450) | 115,655) | 84,826) |
| Segment Profitability Ratio | |||||
| Segment profit margin1 | 53.65% | 47.27% | 37.27% | 49.24% | 46.32% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Revenue
= 100 × 87,109 ÷ 162,355 = 53.65%
| Segment profitability ratio | Reportable segment | The company |
|---|---|---|
| Segment profit margin | Family of Apps (FoA) | Family of Apps (FoA) segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
Segment Profit Margin: Reality Labs (RL)
Meta Platforms Inc.; Reality Labs (RL); segment profit margin calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Income (loss) from operations | (17,729) | (16,120) | (13,717) | (10,193) | (6,623) |
| Revenue | 2,146) | 1,896) | 2,159) | 2,274) | 1,139) |
| Segment Profitability Ratio | |||||
| Segment profit margin1 | -826.14% | -850.21% | -635.34% | -448.24% | -581.47% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Revenue
= 100 × -17,729 ÷ 2,146 = -826.14%
| Segment profitability ratio | Reportable segment | The company |
|---|---|---|
| Segment profit margin | Reality Labs (RL) | Reality Labs (RL) segment profit margin ratio deteriorated from 2022 to 2023 but then slightly improved from 2023 to 2024. |
Revenue
Meta Platforms Inc., revenue by reportable segment
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Family of Apps (FoA) | 162,355) | 133,006) | 114,450) | 115,655) | 84,826) |
| Reality Labs (RL) | 2,146) | 1,896) | 2,159) | 2,274) | 1,139) |
| Total | 164,501) | 134,902) | 116,609) | 117,929) | 85,965) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Income (loss) from operations
Meta Platforms Inc., income (loss) from operations by reportable segment
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Family of Apps (FoA) | 87,109) | 62,871) | 42,661) | 56,946) | 39,294) |
| Reality Labs (RL) | (17,729) | (16,120) | (13,717) | (10,193) | (6,623) |
| Total | 69,380) | 46,751) | 28,944) | 46,753) | 32,671) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).