Net Profit Margin
since 2012
Calculation
ServiceNow Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 19.30% | = | 100 | × | 1,731) | ÷ | 8,971) |
| Dec 31, 2022 | 4.49% | = | 100 | × | 325) | ÷ | 7,245) |
| Dec 31, 2021 | 3.90% | = | 100 | × | 230) | ÷ | 5,896) |
| Dec 31, 2020 | 2.62% | = | 100 | × | 119) | ÷ | 4,519) |
| Dec 31, 2019 | 18.11% | = | 100 | × | 627) | ÷ | 3,460) |
| Dec 31, 2018 | -1.02% | = | 100 | × | (27) | ÷ | 2,609) |
| Dec 31, 2017 | -7.71% | = | 100 | × | (149) | ÷ | 1,933) |
| Dec 31, 2016 | -32.49% | = | 100 | × | (452) | ÷ | 1,391) |
| Dec 31, 2015 | -19.73% | = | 100 | × | (198) | ÷ | 1,005) |
| Dec 31, 2014 | -26.28% | = | 100 | × | (179) | ÷ | 683) |
| Dec 31, 2013 | -17.36% | = | 100 | × | (74) | ÷ | 425) |
| Dec 31, 2012 | -15.32% | = | 100 | × | (37) | ÷ | 244) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$ in millions
Comparison to Competitors
ServiceNow Inc., net profit margin, long-term trends, comparison to competitors
| ServiceNow Inc. | Accenture PLC | Adobe Inc. | Autodesk Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palo Alto Networks Inc. | Salesforce Inc. | Synopsys Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 19.30% | 10.72% | 27.97% | 16.44% | 25.46% | -8.18% | 12.13% | 16.59% | 34.15% | 17.02% | 6.38% | 0.66% | 21.05% |
| Dec 31, 2022 | 4.49% | 11.17% | 27.01% | 11.33% | 23.84% | -16.18% | 2.71% | 16.23% | 36.69% | 15.83% | -4.85% | 5.45% | 19.38% |
| Dec 31, 2021 | 3.90% | 11.69% | 30.55% | 31.88% | 23.29% | -10.59% | 10.01% | 21.41% | 36.45% | 33.96% | -11.72% | 19.16% | 18.02% |
| Dec 31, 2020 | 2.62% | 11.52% | 40.88% | 6.55% | 22.02% | -29.45% | 7.59% | 23.78% | 30.96% | 25.94% | -7.83% | 0.74% | 18.03% |
| Dec 31, 2019 | 18.11% | 11.06% | 26.42% | -3.14% | 42.33% | — | 12.22% | 22.95% | 31.18% | 28.05% | -2.82% | 8.36% | 15.84% |
| Dec 31, 2018 | -1.02% | 9.76% | 28.69% | -27.56% | 16.17% | — | 10.97% | 20.31% | 15.02% | 9.60% | -6.51% | 1.22% | 13.86% |
| Dec 31, 2017 | -7.71% | 9.37% | 23.20% | -28.66% | 10.50% | — | 7.27% | 18.76% | 23.57% | 24.74% | -12.30% | 2.14% | 5.01% |
| Dec 31, 2016 | -32.49% | 11.82% | 19.96% | -13.20% | 11.18% | — | 14.86% | 20.86% | 19.69% | 24.03% | -16.39% | -0.71% | 11.01% |
| Dec 31, 2015 | -19.73% | 9.28% | 13.13% | 3.26% | 14.83% | — | 16.14% | 8.71% | 13.03% | 26.00% | -17.78% | -4.89% | 10.08% |
| Dec 31, 2014 | -26.28% | 9.23% | 6.47% | 10.06% | 10.05% | — | 12.96% | 20.13% | 25.42% | 28.62% | -37.86% | -5.70% | 12.59% |
| Dec 31, 2013 | -17.36% | 10.80% | 7.15% | 10.70% | 11.25% | — | 16.52% | 20.57% | 28.08% | 29.38% | -7.38% | -8.87% | 12.63% |
| Dec 31, 2012 | -15.32% | 8.58% | 18.91% | 12.88% | 33.17% | — | 15.89% | 19.08% | 23.03% | 26.89% | 0.29% | -0.51% | 10.39% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Sector (Software & Services)
ServiceNow Inc., net profit margin, long-term trends, comparison to sector (software & services)
| ServiceNow Inc. | Software & Services | |
|---|---|---|
| Dec 31, 2023 | 19.30% | 22.29% |
| Dec 31, 2022 | 4.49% | 22.02% |
| Dec 31, 2021 | 3.90% | 25.95% |
| Dec 31, 2020 | 2.62% | 20.66% |
| Dec 31, 2019 | 18.11% | 21.76% |
| Dec 31, 2018 | -1.02% | 12.02% |
| Dec 31, 2017 | -7.71% | 15.27% |
| Dec 31, 2016 | -32.49% | 16.39% |
| Dec 31, 2015 | -19.73% | 14.60% |
| Dec 31, 2014 | -26.28% | 18.23% |
| Dec 31, 2013 | -17.36% | 20.53% |
| Dec 31, 2012 | -15.32% | 18.57% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Industry (Information Technology)
ServiceNow Inc., net profit margin, long-term trends, comparison to industry (information technology)
| ServiceNow Inc. | Information Technology | |
|---|---|---|
| Dec 31, 2023 | 19.30% | 22.04% |
| Dec 31, 2022 | 4.49% | 23.93% |
| Dec 31, 2021 | 3.90% | 25.58% |
| Dec 31, 2020 | 2.62% | 21.38% |
| Dec 31, 2019 | 18.11% | 22.17% |
| Dec 31, 2018 | -1.02% | 18.52% |
| Dec 31, 2017 | -7.71% | 17.73% |
| Dec 31, 2016 | -32.49% | 17.62% |
| Dec 31, 2015 | -19.73% | 18.36% |
| Dec 31, 2014 | -26.28% | 19.35% |
| Dec 31, 2013 | -17.36% | 20.15% |
| Dec 31, 2012 | -15.32% | 19.92% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).