Analysis of Geographic Areas
ServiceNow Inc. operates in 3 regions: North America; Europe, the Middle East and Africa (EMEA); and Asia Pacific and other.
Area Asset Turnover
ServiceNow Inc., asset turnover by geographic area
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| North America | 6.04 | 6.55 | 7.11 | 7.75 | 7.51 |
| Europe, the Middle East and Africa (EMEA) | 6.62 | 7.37 | 8.05 | 8.81 | 6.58 |
| Asia Pacific and other | 6.50 | 5.55 | 4.43 | 5.59 | 4.58 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | North America | North America area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
| Europe, the Middle East and Africa (EMEA) | Europe, the Middle East and Africa (EMEA) area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. | |
| Asia Pacific and other | Asia Pacific and other area asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: North America
ServiceNow Inc.; North America; area asset turnover calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | 6,909) | 5,702) | 4,723) | 3,752) | 2,960) |
| Property and equipment, net | 1,144) | 871) | 664) | 484) | 394) |
| Area Activity Ratio | |||||
| Area asset turnover1 | 6.04 | 6.55 | 7.11 | 7.75 | 7.51 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Area asset turnover = Revenues ÷ Property and equipment, net
= 6,909 ÷ 1,144 = 6.04
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | North America | North America area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: Europe, the Middle East and Africa (EMEA)
ServiceNow Inc.; Europe, the Middle East and Africa (EMEA); area asset turnover calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | 2,834) | 2,298) | 1,778) | 1,551) | 1,132) |
| Property and equipment, net | 428) | 312) | 221) | 176) | 172) |
| Area Activity Ratio | |||||
| Area asset turnover1 | 6.62 | 7.37 | 8.05 | 8.81 | 6.58 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Area asset turnover = Revenues ÷ Property and equipment, net
= 2,834 ÷ 428 = 6.62
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | Europe, the Middle East and Africa (EMEA) | Europe, the Middle East and Africa (EMEA) area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: Asia Pacific and other
ServiceNow Inc.; Asia Pacific and other; area asset turnover calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenues | 1,241) | 971) | 744) | 593) | 427) |
| Property and equipment, net | 191) | 175) | 168) | 106) | 93) |
| Area Activity Ratio | |||||
| Area asset turnover1 | 6.50 | 5.55 | 4.43 | 5.59 | 4.58 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Area asset turnover = Revenues ÷ Property and equipment, net
= 1,241 ÷ 191 = 6.50
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | Asia Pacific and other | Asia Pacific and other area asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024. |
Revenues
ServiceNow Inc., revenues by geographic area
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| North America | 6,909) | 5,702) | 4,723) | 3,752) | 2,960) |
| Europe, the Middle East and Africa (EMEA) | 2,834) | 2,298) | 1,778) | 1,551) | 1,132) |
| Asia Pacific and other | 1,241) | 971) | 744) | 593) | 427) |
| Total | 10,984) | 8,971) | 7,245) | 5,896) | 4,519) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Property and equipment, net
ServiceNow Inc., property and equipment, net by geographic area
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| North America | 1,144) | 871) | 664) | 484) | 394) |
| Europe, the Middle East and Africa (EMEA) | 428) | 312) | 221) | 176) | 172) |
| Asia Pacific and other | 191) | 175) | 168) | 106) | 93) |
| Total | 1,763) | 1,358) | 1,053) | 766) | 660) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).