Analysis of Goodwill and Intangible Assets
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Adjustments to Financial Statements: Removal of Goodwill
Kraft Foods Group Inc., adjustments to financial statements
US$ in millions
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Kraft Foods Group Inc., Financial Data: Reported vs. Adjusted
Adjusted Financial Ratios: Removal of Goodwill (Summary)
Kraft Foods Group Inc., adjusted financial ratios
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
| Financial ratio | Description | The company |
|---|---|---|
| Adjusted total asset turnover | An activity ratio calculated as total revenue divided by adjusted total assets. | Kraft Foods Group Inc. adjusted total asset turnover ratio improved from 2012 to 2013 and from 2013 to 2014. |
| Adjusted ROA | A profitability ratio calculated as net income divided by adjusted total assets. | Kraft Foods Group Inc. adjusted ROA improved from 2012 to 2013 but then deteriorated significantly from 2013 to 2014. |
Kraft Foods Group Inc., Financial Ratios: Reported vs. Adjusted
Adjusted Total Asset Turnover
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
2014 Calculations
1 Total asset turnover = Net revenues ÷ Total assets
= ÷ =
2 Adjusted total asset turnover = Net revenues ÷ Adjusted total assets
= ÷ =
| Activity ratio | Description | The company |
|---|---|---|
| Adjusted total asset turnover | An activity ratio calculated as total revenue divided by adjusted total assets. | Kraft Foods Group Inc. adjusted total asset turnover ratio improved from 2012 to 2013 and from 2013 to 2014. |
Adjusted Financial Leverage
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
2014 Calculations
1 Financial leverage = Total assets ÷ Equity
= ÷ =
2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted equity
= ÷ =
Adjusted Return on Equity (ROE)
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
2014 Calculations
1 ROE = 100 × Net earnings ÷ Equity
= 100 × ÷ =
2 Adjusted ROE = 100 × Net earnings ÷ Adjusted equity
= 100 × ÷ =
Adjusted Return on Assets (ROA)
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
2014 Calculations
1 ROA = 100 × Net earnings ÷ Total assets
= 100 × ÷ =
2 Adjusted ROA = 100 × Net earnings ÷ Adjusted total assets
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| Adjusted ROA | A profitability ratio calculated as net income divided by adjusted total assets. | Kraft Foods Group Inc. adjusted ROA improved from 2012 to 2013 but then deteriorated significantly from 2013 to 2014. |