Return on Assets (ROA)
since 2012
Calculation
Kraft Foods Group Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net earnings1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 27, 2014 | 4.55% | = | 100 | × | 1,043) | ÷ | 22,947) |
| Dec 28, 2013 | 11.73% | = | 100 | × | 2,715) | ÷ | 23,148) |
| Dec 29, 2012 | 7.04% | = | 100 | × | 1,642) | ÷ | 23,329) |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 US$ in millions
Comparison to Competitors
Kraft Foods Group Inc., ROA, long-term trends, comparison to competitors
| Kraft Foods Group Inc. | lululemon athletica inc. | Nike Inc. | |
|---|---|---|---|
| Dec 27, 2014 | 4.55% | 22.37% | 14.48% |
| Dec 28, 2013 | 11.73% | 25.74% | 14.13% |
| Dec 29, 2012 | 7.04% | 25.06% | 14.37% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Sector (Consumer Durables & Apparel)
Kraft Foods Group Inc., ROA, long-term trends, comparison to sector (consumer durables & apparel)
| Kraft Foods Group Inc. | Consumer Durables & Apparel | |
|---|---|---|
| Dec 27, 2014 | 4.55% | 14.98% |
| Dec 28, 2013 | 11.73% | 14.79% |
| Dec 29, 2012 | 7.04% | 14.86% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Industry (Consumer Discretionary)
Kraft Foods Group Inc., ROA, long-term trends, comparison to industry (consumer discretionary)
| Kraft Foods Group Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 27, 2014 | 4.55% | 4.75% |
| Dec 28, 2013 | 11.73% | 5.52% |
| Dec 29, 2012 | 7.04% | 5.65% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).