Return on Assets (ROA)
since 2005
Calculation
Netflix Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 11.10% | = | 100 | × | 5,407,990) | ÷ | 48,731,992) |
| Dec 31, 2022 | 9.24% | = | 100 | × | 4,491,924) | ÷ | 48,594,768) |
| Dec 31, 2021 | 11.48% | = | 100 | × | 5,116,228) | ÷ | 44,584,663) |
| Dec 31, 2020 | 7.03% | = | 100 | × | 2,761,395) | ÷ | 39,280,359) |
| Dec 31, 2019 | 5.49% | = | 100 | × | 1,866,916) | ÷ | 33,975,712) |
| Dec 31, 2018 | 4.66% | = | 100 | × | 1,211,242) | ÷ | 25,974,400) |
| Dec 31, 2017 | 2.94% | = | 100 | × | 558,929) | ÷ | 19,012,742) |
| Dec 31, 2016 | 1.37% | = | 100 | × | 186,678) | ÷ | 13,586,610) |
| Dec 31, 2015 | 1.20% | = | 100 | × | 122,641) | ÷ | 10,202,871) |
| Dec 31, 2014 | 3.78% | = | 100 | × | 266,799) | ÷ | 7,056,651) |
| Dec 31, 2013 | 2.08% | = | 100 | × | 112,403) | ÷ | 5,412,563) |
| Dec 31, 2012 | 0.43% | = | 100 | × | 17,152) | ÷ | 3,967,890) |
| Dec 31, 2011 | 7.37% | = | 100 | × | 226,126) | ÷ | 3,069,196) |
| Dec 31, 2010 | 16.38% | = | 100 | × | 160,853) | ÷ | 982,067) |
| Dec 31, 2009 | 17.04% | = | 100 | × | 115,860) | ÷ | 679,734) |
| Dec 31, 2008 | 13.44% | = | 100 | × | 83,026) | ÷ | 617,946) |
| Dec 31, 2007 | 10.35% | = | 100 | × | 66,952) | ÷ | 647,020) |
| Dec 31, 2006 | 8.06% | = | 100 | × | 49,082) | ÷ | 608,779) |
| Dec 31, 2005 | 11.52% | = | 100 | × | 42,027) | ÷ | 364,681) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
Netflix Inc., ROA, long-term trends, comparison to competitors
| Netflix Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 11.10% | 18.34% | 5.81% | 17.03% | 1.15% |
| Dec 31, 2022 | 9.24% | 16.42% | 2.09% | 12.49% | 1.54% |
| Dec 31, 2021 | 11.48% | 21.16% | 5.13% | 23.72% | 0.98% |
| Dec 31, 2020 | 7.03% | 12.60% | 3.85% | 18.29% | -1.42% |
| Dec 31, 2019 | 5.49% | 12.45% | 4.96% | 13.86% | 5.70% |
| Dec 31, 2018 | 4.66% | 13.20% | 4.66% | 22.72% | 12.78% |
| Dec 31, 2017 | 2.94% | 6.42% | 12.15% | 18.85% | 9.37% |
| Dec 31, 2016 | 1.37% | 11.63% | 4.82% | 15.73% | 10.20% |
| Dec 31, 2015 | 1.20% | 11.09% | 4.90% | 7.46% | 9.51% |
| Dec 31, 2014 | 3.78% | 11.01% | 5.26% | 7.32% | 8.91% |
| Dec 31, 2013 | 2.08% | 11.65% | 4.29% | 8.38% | 7.55% |
| Dec 31, 2012 | 0.43% | 11.45% | 3.76% | 0.35% | 7.59% |
| Dec 31, 2011 | 7.37% | 13.42% | 2.64% | — | 6.66% |
| Dec 31, 2010 | 16.38% | 14.70% | 3.07% | — | 5.73% |
| Dec 31, 2009 | 17.04% | 16.10% | 3.23% | — | 5.24% |
| Dec 31, 2008 | 13.44% | 13.31% | 2.25% | — | 7.08% |
| Dec 31, 2007 | 10.35% | 16.59% | 2.28% | — | 7.69% |
| Dec 31, 2006 | 8.06% | 16.66% | 2.29% | — | 5.62% |
| Dec 31, 2005 | 11.52% | 14.27% | 0.90% | — | 4.77% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Media & Entertainment)
Netflix Inc., ROA, long-term trends, comparison to sector (media & entertainment)
| Netflix Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2023 | 11.10% | 11.82% |
| Dec 31, 2022 | 9.24% | 9.07% |
| Dec 31, 2021 | 11.48% | 13.02% |
| Dec 31, 2020 | 7.03% | 8.04% |
| Dec 31, 2019 | 5.49% | 8.75% |
| Dec 31, 2018 | 4.66% | 11.10% |
| Dec 31, 2017 | 2.94% | 10.43% |
| Dec 31, 2016 | 1.37% | 9.25% |
| Dec 31, 2015 | 1.20% | 7.95% |
| Dec 31, 2014 | 3.78% | 7.95% |
| Dec 31, 2013 | 2.08% | 7.34% |
| Dec 31, 2012 | 0.43% | 6.43% |
| Dec 31, 2011 | 7.37% | 6.19% |
| Dec 31, 2010 | 16.38% | 6.60% |
| Dec 31, 2009 | 17.04% | 6.26% |
| Dec 31, 2008 | 13.44% | 5.43% |
| Dec 31, 2007 | 10.35% | 5.76% |
| Dec 31, 2006 | 8.06% | 4.77% |
| Dec 31, 2005 | 11.52% | 2.98% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Communication Services)
Netflix Inc., ROA, long-term trends, comparison to industry (communication services)
| Netflix Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2023 | 11.10% | 7.94% |
| Dec 31, 2022 | 9.24% | 5.43% |
| Dec 31, 2021 | 11.48% | 8.36% |
| Dec 31, 2020 | 7.03% | 4.69% |
| Dec 31, 2019 | 5.49% | 6.30% |
| Dec 31, 2018 | 4.66% | 7.37% |
| Dec 31, 2017 | 2.94% | 9.22% |
| Dec 31, 2016 | 1.37% | 6.13% |
| Dec 31, 2015 | 1.20% | 5.86% |
| Dec 31, 2014 | 3.78% | 4.94% |
| Dec 31, 2013 | 2.08% | 5.87% |
| Dec 31, 2012 | 0.43% | 3.63% |
| Dec 31, 2011 | 7.37% | 3.13% |
| Dec 31, 2010 | 16.38% | 5.26% |
| Dec 31, 2009 | 17.04% | 4.17% |
| Dec 31, 2008 | 13.44% | 4.53% |
| Dec 31, 2007 | 10.35% | 4.38% |
| Dec 31, 2006 | 8.06% | 3.48% |
| Dec 31, 2005 | 11.52% | 3.57% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).