Analysis of Profitability Ratios
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Netflix Inc., profitability ratios
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Netflix Inc. gross profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Netflix Inc. operating profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Netflix Inc. net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Netflix Inc. ROE improved from 2022 to 2023 and from 2023 to 2024. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Netflix Inc. ROA improved from 2022 to 2023 and from 2023 to 2024. |
Gross Profit Margin
Netflix Inc., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Gross profit | 17,962,502) | 14,007,929) | 12,447,265) | 12,365,161) | 9,719,737) | |
| Revenues | 39,000,966) | 33,723,297) | 31,615,550) | 29,697,844) | 24,996,056) | |
| Profitability Ratio | ||||||
| Gross profit margin1 | 46.06% | 41.54% | 39.37% | 41.64% | 38.89% | |
| Benchmarks | ||||||
| Gross Profit Margin, Competitors2 | ||||||
| Alphabet Inc. | 58.20% | 56.63% | 55.38% | 56.94% | 53.58% | |
| Comcast Corp. | 70.08% | 69.76% | 68.53% | 66.96% | 68.02% | |
| Meta Platforms Inc. | 81.67% | 80.76% | 78.35% | 80.79% | 80.58% | |
| Walt Disney Co. | 35.75% | 33.41% | 34.24% | 33.06% | 32.89% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenues
= 100 × 17,962,502 ÷ 39,000,966 = 46.06%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Netflix Inc. gross profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
Operating Profit Margin
Netflix Inc., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Operating income | 10,417,614) | 6,954,003) | 5,632,831) | 6,194,509) | 4,585,289) | |
| Revenues | 39,000,966) | 33,723,297) | 31,615,550) | 29,697,844) | 24,996,056) | |
| Profitability Ratio | ||||||
| Operating profit margin1 | 26.71% | 20.62% | 17.82% | 20.86% | 18.34% | |
| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Alphabet Inc. | 32.11% | 27.42% | 26.46% | 30.55% | 22.59% | |
| Comcast Corp. | 18.83% | 19.18% | 11.56% | 17.89% | 16.89% | |
| Meta Platforms Inc. | 42.18% | 34.66% | 24.82% | 39.65% | 38.01% | |
| Walt Disney Co. | 9.11% | 5.74% | 7.90% | 4.46% | -2.97% | |
| Operating Profit Margin, Sector | ||||||
| Media & Entertainment | — | 24.24% | 20.46% | 26.39% | 20.33% | |
| Operating Profit Margin, Industry | ||||||
| Communication Services | — | 22.22% | 16.70% | 22.45% | 16.35% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × 10,417,614 ÷ 39,000,966 = 26.71%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Netflix Inc. operating profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
Net Profit Margin
Netflix Inc., net profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,711,631) | 5,407,990) | 4,491,924) | 5,116,228) | 2,761,395) | |
| Revenues | 39,000,966) | 33,723,297) | 31,615,550) | 29,697,844) | 24,996,056) | |
| Profitability Ratio | ||||||
| Net profit margin1 | 22.34% | 16.04% | 14.21% | 17.23% | 11.05% | |
| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Alphabet Inc. | 28.60% | 24.01% | 21.20% | 29.51% | 22.06% | |
| Comcast Corp. | 13.09% | 12.66% | 4.42% | 12.17% | 10.17% | |
| Meta Platforms Inc. | 37.91% | 28.98% | 19.90% | 33.38% | 33.90% | |
| Walt Disney Co. | 5.44% | 2.65% | 3.80% | 2.96% | -4.38% | |
| Net Profit Margin, Sector | ||||||
| Media & Entertainment | — | 19.82% | 15.14% | 23.20% | 17.27% | |
| Net Profit Margin, Industry | ||||||
| Communication Services | — | 16.68% | 11.47% | 18.71% | 11.50% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × 8,711,631 ÷ 39,000,966 = 22.34%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Netflix Inc. net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
Return on Equity (ROE)
Netflix Inc., ROE calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,711,631) | 5,407,990) | 4,491,924) | 5,116,228) | 2,761,395) | |
| Stockholders’ equity | 24,743,567) | 20,588,313) | 20,777,401) | 15,849,248) | 11,065,240) | |
| Profitability Ratio | ||||||
| ROE1 | 35.21% | 26.27% | 21.62% | 32.28% | 24.96% | |
| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Alphabet Inc. | 30.80% | 26.04% | 23.41% | 30.22% | 18.09% | |
| Comcast Corp. | 18.92% | 18.61% | 6.63% | 14.73% | 11.66% | |
| Meta Platforms Inc. | 34.14% | 25.53% | 18.45% | 31.53% | 22.72% | |
| Walt Disney Co. | 4.94% | 2.37% | 3.31% | 2.25% | -3.43% | |
| ROE, Sector | ||||||
| Media & Entertainment | — | 21.29% | 16.62% | 23.69% | 14.90% | |
| ROE, Industry | ||||||
| Communication Services | — | 18.94% | 13.32% | 20.34% | 11.50% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 8,711,631 ÷ 24,743,567 = 35.21%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Netflix Inc. ROE improved from 2022 to 2023 and from 2023 to 2024. |
Return on Assets (ROA)
Netflix Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,711,631) | 5,407,990) | 4,491,924) | 5,116,228) | 2,761,395) | |
| Total assets | 53,630,374) | 48,731,992) | 48,594,768) | 44,584,663) | 39,280,359) | |
| Profitability Ratio | ||||||
| ROA1 | 16.24% | 11.10% | 9.24% | 11.48% | 7.03% | |
| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Alphabet Inc. | 22.24% | 18.34% | 16.42% | 21.16% | 12.60% | |
| Comcast Corp. | 6.08% | 5.81% | 2.09% | 5.13% | 3.85% | |
| Meta Platforms Inc. | 22.59% | 17.03% | 12.49% | 23.72% | 18.29% | |
| Walt Disney Co. | 2.53% | 1.15% | 1.54% | 0.98% | -1.42% | |
| ROA, Sector | ||||||
| Media & Entertainment | — | 11.82% | 9.07% | 13.02% | 8.04% | |
| ROA, Industry | ||||||
| Communication Services | — | 7.94% | 5.43% | 8.36% | 4.69% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × 8,711,631 ÷ 53,630,374 = 16.24%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Netflix Inc. ROA improved from 2022 to 2023 and from 2023 to 2024. |