Net Profit Margin
since 2005
Calculation
Netflix Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 16.04% | = | 100 | × | 5,407,990) | ÷ | 33,723,297) |
| Dec 31, 2022 | 14.21% | = | 100 | × | 4,491,924) | ÷ | 31,615,550) |
| Dec 31, 2021 | 17.23% | = | 100 | × | 5,116,228) | ÷ | 29,697,844) |
| Dec 31, 2020 | 11.05% | = | 100 | × | 2,761,395) | ÷ | 24,996,056) |
| Dec 31, 2019 | 9.26% | = | 100 | × | 1,866,916) | ÷ | 20,156,447) |
| Dec 31, 2018 | 7.67% | = | 100 | × | 1,211,242) | ÷ | 15,794,341) |
| Dec 31, 2017 | 4.78% | = | 100 | × | 558,929) | ÷ | 11,692,713) |
| Dec 31, 2016 | 2.11% | = | 100 | × | 186,678) | ÷ | 8,830,669) |
| Dec 31, 2015 | 1.81% | = | 100 | × | 122,641) | ÷ | 6,779,511) |
| Dec 31, 2014 | 4.85% | = | 100 | × | 266,799) | ÷ | 5,504,656) |
| Dec 31, 2013 | 2.57% | = | 100 | × | 112,403) | ÷ | 4,374,562) |
| Dec 31, 2012 | 0.48% | = | 100 | × | 17,152) | ÷ | 3,609,282) |
| Dec 31, 2011 | 7.06% | = | 100 | × | 226,126) | ÷ | 3,204,577) |
| Dec 31, 2010 | 7.44% | = | 100 | × | 160,853) | ÷ | 2,162,625) |
| Dec 31, 2009 | 6.94% | = | 100 | × | 115,860) | ÷ | 1,670,269) |
| Dec 31, 2008 | 6.08% | = | 100 | × | 83,026) | ÷ | 1,364,661) |
| Dec 31, 2007 | 5.55% | = | 100 | × | 66,952) | ÷ | 1,205,340) |
| Dec 31, 2006 | 4.92% | = | 100 | × | 49,082) | ÷ | 996,660) |
| Dec 31, 2005 | 6.16% | = | 100 | × | 42,027) | ÷ | 682,213) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
Netflix Inc., net profit margin, long-term trends, comparison to competitors
| Netflix Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 16.04% | 24.01% | 12.66% | 28.98% | 2.65% |
| Dec 31, 2022 | 14.21% | 21.20% | 4.42% | 19.90% | 3.80% |
| Dec 31, 2021 | 17.23% | 29.51% | 12.17% | 33.38% | 2.96% |
| Dec 31, 2020 | 11.05% | 22.06% | 10.17% | 33.90% | -4.38% |
| Dec 31, 2019 | 9.26% | 21.22% | 11.99% | 26.15% | 15.89% |
| Dec 31, 2018 | 7.67% | 22.46% | 12.41% | 39.60% | 21.20% |
| Dec 31, 2017 | 4.78% | 11.42% | 26.87% | 39.20% | 16.29% |
| Dec 31, 2016 | 2.11% | 21.58% | 10.81% | 36.97% | 16.88% |
| Dec 31, 2015 | 1.81% | 21.80% | 10.96% | 20.57% | 15.98% |
| Dec 31, 2014 | 4.85% | 21.88% | 12.18% | 23.58% | 15.37% |
| Dec 31, 2013 | 2.57% | 21.60% | 10.54% | 19.05% | 13.62% |
| Dec 31, 2012 | 0.48% | 21.40% | 9.91% | 1.04% | 13.44% |
| Dec 31, 2011 | 7.06% | 25.69% | 7.45% | — | 11.76% |
| Dec 31, 2010 | 7.44% | 29.01% | 9.58% | — | 10.41% |
| Dec 31, 2009 | 6.94% | 27.57% | 10.17% | — | 9.15% |
| Dec 31, 2008 | 6.08% | 19.39% | 7.44% | — | 11.70% |
| Dec 31, 2007 | 5.55% | 25.33% | 8.37% | — | 13.20% |
| Dec 31, 2006 | 4.92% | 29.02% | 10.15% | — | 9.84% |
| Dec 31, 2005 | 6.16% | 23.87% | 4.17% | — | 7.93% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Media & Entertainment)
Netflix Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Netflix Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2023 | 16.04% | 19.82% |
| Dec 31, 2022 | 14.21% | 15.14% |
| Dec 31, 2021 | 17.23% | 23.20% |
| Dec 31, 2020 | 11.05% | 17.27% |
| Dec 31, 2019 | 9.26% | 18.28% |
| Dec 31, 2018 | 7.67% | 21.63% |
| Dec 31, 2017 | 4.78% | 20.09% |
| Dec 31, 2016 | 2.11% | 18.25% |
| Dec 31, 2015 | 1.81% | 16.19% |
| Dec 31, 2014 | 4.85% | 16.64% |
| Dec 31, 2013 | 2.57% | 15.12% |
| Dec 31, 2012 | 0.48% | 13.86% |
| Dec 31, 2011 | 7.06% | 13.73% |
| Dec 31, 2010 | 7.44% | 15.13% |
| Dec 31, 2009 | 6.94% | 13.97% |
| Dec 31, 2008 | 6.08% | 11.85% |
| Dec 31, 2007 | 5.55% | 13.71% |
| Dec 31, 2006 | 4.92% | 12.75% |
| Dec 31, 2005 | 6.16% | 8.14% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Communication Services)
Netflix Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Netflix Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2023 | 16.04% | 16.68% |
| Dec 31, 2022 | 14.21% | 11.47% |
| Dec 31, 2021 | 17.23% | 18.71% |
| Dec 31, 2020 | 11.05% | 11.50% |
| Dec 31, 2019 | 9.26% | 14.63% |
| Dec 31, 2018 | 7.67% | 16.42% |
| Dec 31, 2017 | 4.78% | 19.83% |
| Dec 31, 2016 | 2.11% | 12.81% |
| Dec 31, 2015 | 1.81% | 12.78% |
| Dec 31, 2014 | 4.85% | 10.11% |
| Dec 31, 2013 | 2.57% | 12.57% |
| Dec 31, 2012 | 0.48% | 7.58% |
| Dec 31, 2011 | 7.06% | 6.73% |
| Dec 31, 2010 | 7.44% | 11.43% |
| Dec 31, 2009 | 6.94% | 9.07% |
| Dec 31, 2008 | 6.08% | 9.66% |
| Dec 31, 2007 | 5.55% | 9.78% |
| Dec 31, 2006 | 4.92% | 10.17% |
| Dec 31, 2005 | 6.16% | 9.53% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).