Common-Size Income Statement
Quarterly Data
Based on: 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31).
An analysis of the common-size income statement reveals a period of gross margin expansion countered by rising operating expenses and a significant shift in non-operating income streams. While the company maintained strong core profitability at the gross level, operating margins have experienced compression over the observed period.
- Gross Profitability Trends
- Gross profit margins demonstrated a general upward trajectory, moving from approximately 77% in early 2018 to consistently exceeding 80% between 2020 and 2023. This improvement is attributed to a reduction in the cost of revenues, which declined from a peak of 23.59% in September 2018 to a low of 17.03% in December 2021, before stabilizing around 18-20% in the most recent quarters.
- Operating Expense Dynamics
- Operating expenses have exhibited increased volatility and a general upward trend. Selling and marketing expenses represent the most significant variable, fluctuating between 21.91% and a peak of 41.26% by June 30, 2023. Software development costs have also seen a gradual increase, rising from approximately 8% in 2018 to roughly 10-11% in 2022 and 2023. General and administrative expenses remained relatively stable between 12% and 16%, with the exception of a singular spike to 26.58% in December 2020.
- Operating Income Performance
- The expansion in gross margins was offset by the increase in operating expenditures, leading to a compression of the operating margin. Income from operations reached a peak of 33.48% in December 2018 but trended downward over the long term, settling between 12.36% and 13.06% in the first half of 2023. This suggests that the cost of acquiring customers and developing software has grown faster than the efficiency gains in revenue production.
- Non-Operating Income and Net Results
- A notable shift occurred in net interest positioning. After transitioning from interest income in 2019 to interest expenses between 2020 and early 2022, the company experienced a sharp increase in interest income, reaching 8.57% of revenues by June 30, 2023. This surge in non-operating income has partially mitigated the decline in operating profitability, supporting net income margins which fluctuated between 12.98% and 21.69% in the final two years of the period.
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