Net Profit Margin
since 2005
Calculation
Alphabet Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 24.01% | = | 100 | × | 73,795) | ÷ | 307,394) |
| Dec 31, 2022 | 21.20% | = | 100 | × | 59,972) | ÷ | 282,836) |
| Dec 31, 2021 | 29.51% | = | 100 | × | 76,033) | ÷ | 257,637) |
| Dec 31, 2020 | 22.06% | = | 100 | × | 40,269) | ÷ | 182,527) |
| Dec 31, 2019 | 21.22% | = | 100 | × | 34,343) | ÷ | 161,857) |
| Dec 31, 2018 | 22.46% | = | 100 | × | 30,736) | ÷ | 136,819) |
| Dec 31, 2017 | 11.42% | = | 100 | × | 12,662) | ÷ | 110,855) |
| Dec 31, 2016 | 21.58% | = | 100 | × | 19,478) | ÷ | 90,272) |
| Dec 31, 2015 | 21.80% | = | 100 | × | 16,348) | ÷ | 74,989) |
| Dec 31, 2014 | 21.88% | = | 100 | × | 14,444) | ÷ | 66,001) |
| Dec 31, 2013 | 21.60% | = | 100 | × | 12,920) | ÷ | 59,825) |
| Dec 31, 2012 | 21.40% | = | 100 | × | 10,737) | ÷ | 50,175) |
| Dec 31, 2011 | 25.69% | = | 100 | × | 9,737) | ÷ | 37,905) |
| Dec 31, 2010 | 29.01% | = | 100 | × | 8,505) | ÷ | 29,321) |
| Dec 31, 2009 | 27.57% | = | 100 | × | 6,520) | ÷ | 23,651) |
| Dec 31, 2008 | 19.39% | = | 100 | × | 4,227) | ÷ | 21,796) |
| Dec 31, 2007 | 25.33% | = | 100 | × | 4,204) | ÷ | 16,594) |
| Dec 31, 2006 | 29.02% | = | 100 | × | 3,077) | ÷ | 10,605) |
| Dec 31, 2005 | 23.87% | = | 100 | × | 1,465) | ÷ | 6,139) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
Comparison to Competitors
Alphabet Inc., net profit margin, long-term trends, comparison to competitors
| Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 24.01% | 12.66% | 28.98% | 16.04% | 2.65% |
| Dec 31, 2022 | 21.20% | 4.42% | 19.90% | 14.21% | 3.80% |
| Dec 31, 2021 | 29.51% | 12.17% | 33.38% | 17.23% | 2.96% |
| Dec 31, 2020 | 22.06% | 10.17% | 33.90% | 11.05% | -4.38% |
| Dec 31, 2019 | 21.22% | 11.99% | 26.15% | 9.26% | 15.89% |
| Dec 31, 2018 | 22.46% | 12.41% | 39.60% | 7.67% | 21.20% |
| Dec 31, 2017 | 11.42% | 26.87% | 39.20% | 4.78% | 16.29% |
| Dec 31, 2016 | 21.58% | 10.81% | 36.97% | 2.11% | 16.88% |
| Dec 31, 2015 | 21.80% | 10.96% | 20.57% | 1.81% | 15.98% |
| Dec 31, 2014 | 21.88% | 12.18% | 23.58% | 4.85% | 15.37% |
| Dec 31, 2013 | 21.60% | 10.54% | 19.05% | 2.57% | 13.62% |
| Dec 31, 2012 | 21.40% | 9.91% | 1.04% | 0.48% | 13.44% |
| Dec 31, 2011 | 25.69% | 7.45% | — | 7.06% | 11.76% |
| Dec 31, 2010 | 29.01% | 9.58% | — | 7.44% | 10.41% |
| Dec 31, 2009 | 27.57% | 10.17% | — | 6.94% | 9.15% |
| Dec 31, 2008 | 19.39% | 7.44% | — | 6.08% | 11.70% |
| Dec 31, 2007 | 25.33% | 8.37% | — | 5.55% | 13.20% |
| Dec 31, 2006 | 29.02% | 10.15% | — | 4.92% | 9.84% |
| Dec 31, 2005 | 23.87% | 4.17% | — | 6.16% | 7.93% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Media & Entertainment)
Alphabet Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Alphabet Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2023 | 24.01% | 19.82% |
| Dec 31, 2022 | 21.20% | 15.14% |
| Dec 31, 2021 | 29.51% | 23.20% |
| Dec 31, 2020 | 22.06% | 17.27% |
| Dec 31, 2019 | 21.22% | 18.28% |
| Dec 31, 2018 | 22.46% | 21.63% |
| Dec 31, 2017 | 11.42% | 20.09% |
| Dec 31, 2016 | 21.58% | 18.25% |
| Dec 31, 2015 | 21.80% | 16.19% |
| Dec 31, 2014 | 21.88% | 16.64% |
| Dec 31, 2013 | 21.60% | 15.12% |
| Dec 31, 2012 | 21.40% | 13.86% |
| Dec 31, 2011 | 25.69% | 13.73% |
| Dec 31, 2010 | 29.01% | 15.13% |
| Dec 31, 2009 | 27.57% | 13.97% |
| Dec 31, 2008 | 19.39% | 11.85% |
| Dec 31, 2007 | 25.33% | 13.71% |
| Dec 31, 2006 | 29.02% | 12.75% |
| Dec 31, 2005 | 23.87% | 8.14% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Communication Services)
Alphabet Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Alphabet Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2023 | 24.01% | 16.68% |
| Dec 31, 2022 | 21.20% | 11.47% |
| Dec 31, 2021 | 29.51% | 18.71% |
| Dec 31, 2020 | 22.06% | 11.50% |
| Dec 31, 2019 | 21.22% | 14.63% |
| Dec 31, 2018 | 22.46% | 16.42% |
| Dec 31, 2017 | 11.42% | 19.83% |
| Dec 31, 2016 | 21.58% | 12.81% |
| Dec 31, 2015 | 21.80% | 12.78% |
| Dec 31, 2014 | 21.88% | 10.11% |
| Dec 31, 2013 | 21.60% | 12.57% |
| Dec 31, 2012 | 21.40% | 7.58% |
| Dec 31, 2011 | 25.69% | 6.73% |
| Dec 31, 2010 | 29.01% | 11.43% |
| Dec 31, 2009 | 27.57% | 9.07% |
| Dec 31, 2008 | 19.39% | 9.66% |
| Dec 31, 2007 | 25.33% | 9.78% |
| Dec 31, 2006 | 29.02% | 10.17% |
| Dec 31, 2005 | 23.87% | 9.53% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).