Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
The profitability metrics indicate a cycle of stability, a period of severe financial distress, and a subsequent recovery phase between 2018 and 2023. A significant collapse in profitability occurred between 2020 and 2021, followed by a consistent upward trajectory in margins and returns leading into 2023.
- Profit Margins
- Gross profit margin remained relatively stable in 2018 and 2019 before experiencing a precipitous decline to -47.36% in 2020 and a trough of -143.97% in 2021. A strong recovery is noted thereafter, with the margin returning to 33.70% by 2023, nearly reaching pre-crisis levels.
- Operating profit margin followed a similar volatility pattern, crashing from 15.73% in 2019 to -371.54% in 2021. The metric returned to positive territory in 2023 at 9.06%, indicating a restoration of operational viability.
- Net profit margin exhibited the most extreme volatility, plummeting to -497.96% in 2021. While it remained negative through 2022, it reached a near-break-even point of -0.34% by November 30, 2023.
- Returns on Investment
- Return on Equity (ROE) transitioned from positive figures of approximately 12% in 2018-2019 to deep negative territory, peaking at -86.24% in 2022. However, a sharp improvement is observed in 2023, with ROE narrowing to -1.08%.
- Return on Assets (ROA) mirrored the ROE trend but with less volatility. After falling to -19.10% in 2020, the ROA steadily improved over the following three years, ending at -0.15% in 2023.
Overall, the data reflects a period of extreme financial volatility. The convergence of all profitability ratios toward zero or positive territory by 2023 suggests a successful stabilization of the business model and a recovery of earning capacity.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?
Return on Sales
Return on Investment
Gross Profit Margin
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Gross profit (loss) | 7,276) | 411) | (2,747) | (2,650) | 7,916) | 7,792) | |
| Revenues | 21,593) | 12,168) | 1,908) | 5,595) | 20,825) | 18,881) | |
| Profitability Ratio | |||||||
| Gross profit margin1 | 33.70% | 3.38% | -143.97% | -47.36% | 38.01% | 41.27% | |
| Benchmarks | |||||||
| Gross Profit Margin, Competitors2 | |||||||
| Airbnb Inc. | 82.83% | 82.15% | 80.71% | — | — | — | |
| Chipotle Mexican Grill Inc. | 26.20% | 23.88% | 22.62% | — | — | — | |
| DoorDash, Inc. | 46.86% | 45.50% | 52.17% | — | — | — | |
| McDonald’s Corp. | 57.12% | 56.97% | 54.17% | — | — | — | |
| Starbucks Corp. | 27.37% | 25.96% | 28.87% | 21.51% | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 2023 Calculation
Gross profit margin = 100 × Gross profit (loss) ÷ Revenues
= 100 × 7,276 ÷ 21,593 = 33.70%
2 Click competitor name to see calculations.
The analysis of gross profit margins reveals a period of extreme volatility characterized by a severe operational downturn followed by a substantial recovery. The financial trajectory between 2018 and 2023 demonstrates a cyclical pattern of stability, collapse, and resurgence in profitability.
- Initial Profitability and Stability
- Between 2018 and 2019, the organization maintained strong profitability. The gross profit margin began at 41.27% and experienced a slight compression to 38.01% by November 30, 2019, despite an increase in total revenues from $18.88 billion to $20.83 billion.
- Operational Collapse and Negative Margins
- A drastic reversal occurred in 2020 and 2021, during which gross profit margins plummeted into deep negative territory. The margin fell to -47.36% in 2020 and reached a trough of -143.97% in 2021. This period was marked by a severe contraction in revenues, which hit a low of $1.91 billion in 2021, resulting in gross losses of $2.75 billion for that year.
- Recovery and Margin Expansion
- A significant recovery trend is evident starting in 2022, with the gross profit margin returning to positive territory at 3.38%. This upward momentum accelerated in 2023, with the margin climbing to 33.70%. This rebound is supported by a strong recovery in revenues, which reached $21.59 billion by November 30, 2023, surpassing the previous peak seen in 2019.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?
Operating Profit Margin
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Operating income (loss) | 1,956) | (4,379) | (7,089) | (8,865) | 3,276) | 3,325) | |
| Revenues | 21,593) | 12,168) | 1,908) | 5,595) | 20,825) | 18,881) | |
| Profitability Ratio | |||||||
| Operating profit margin1 | 9.06% | -35.99% | -371.54% | -158.45% | 15.73% | 17.61% | |
| Benchmarks | |||||||
| Operating Profit Margin, Competitors2 | |||||||
| Airbnb Inc. | 15.31% | 21.45% | 7.17% | — | — | — | |
| Booking Holdings Inc. | 27.31% | 29.85% | 22.78% | — | — | — | |
| Chipotle Mexican Grill Inc. | 15.78% | 13.44% | 10.67% | — | — | — | |
| DoorDash, Inc. | -6.71% | -17.07% | -9.25% | — | — | — | |
| McDonald’s Corp. | 45.68% | 40.42% | 44.59% | — | — | — | |
| Starbucks Corp. | 16.32% | 14.32% | 16.77% | 6.64% | — | — | |
| Operating Profit Margin, Sector | |||||||
| Consumer Services | 23.23% | 21.77% | 22.66% | — | — | — | |
| Operating Profit Margin, Industry | |||||||
| Consumer Discretionary | 9.02% | 8.35% | 8.71% | — | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 2023 Calculation
Operating profit margin = 100 × Operating income (loss) ÷ Revenues
= 100 × 1,956 ÷ 21,593 = 9.06%
2 Click competitor name to see calculations.
The operational performance from 2018 to 2023 demonstrates a volatile cycle characterized by initial stability, a period of severe contraction, and a subsequent recovery toward profitability.
- Baseline Operational Performance (2018-2019)
- During this period, operations were characterized by high revenue generation and healthy margins. Revenues grew from US$ 18,881 million to US$ 20,825 million, while the operating profit margin remained strong, shifting from 17.61% to 15.73%.
- Operational Crisis and Margin Collapse (2020-2021)
- A sharp reversal occurred starting in 2020, with revenues falling precipitously to US$ 5,595 million and further declining to US$ 1,908 million in 2021. This collapse in top-line growth led to massive operating losses, peaking at US$ 8,865 million in 2020. The operating profit margin reached extreme negative levels, recording -158.45% in 2020 and reaching a nadir of -371.54% in 2021, indicating that operating costs vastly exceeded revenue during this interval.
- Recovery and Restoration of Profitability (2022-2023)
- A recovery trend is evident from 2022 onward. Revenues increased significantly to US$ 12,168 million in 2022 and reached US$ 21,593 million by 2023, surpassing 2019 levels. This revenue rebound led to a narrowing of operating losses in 2022 and a return to positive operating income of US$ 1,956 million in 2023. Consequently, the operating profit margin returned to positive territory at 9.06%, although this remains below the pre-crisis margins observed in 2018 and 2019.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?
Net Profit Margin
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | (74) | (6,093) | (9,501) | (10,236) | 2,990) | 3,152) | |
| Revenues | 21,593) | 12,168) | 1,908) | 5,595) | 20,825) | 18,881) | |
| Profitability Ratio | |||||||
| Net profit margin1 | -0.34% | -50.07% | -497.96% | -182.95% | 14.36% | 16.69% | |
| Benchmarks | |||||||
| Net Profit Margin, Competitors2 | |||||||
| Airbnb Inc. | 48.32% | 22.54% | -5.88% | — | — | — | |
| Booking Holdings Inc. | 20.07% | 17.89% | 10.63% | — | — | — | |
| Chipotle Mexican Grill Inc. | 12.45% | 10.41% | 8.65% | — | — | — | |
| DoorDash, Inc. | -6.46% | -20.74% | -9.57% | — | — | — | |
| McDonald’s Corp. | 33.22% | 26.65% | 32.49% | — | — | — | |
| Starbucks Corp. | 11.46% | 10.18% | 14.45% | 3.95% | — | — | |
| Net Profit Margin, Sector | |||||||
| Consumer Services | 20.08% | 14.50% | 15.60% | — | — | — | |
| Net Profit Margin, Industry | |||||||
| Consumer Discretionary | 7.84% | 5.02% | 9.12% | — | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 2023 Calculation
Net profit margin = 100 × Net income (loss) ÷ Revenues
= 100 × -74 ÷ 21,593 = -0.34%
2 Click competitor name to see calculations.
The financial performance exhibits a period of initial stability followed by a severe contraction and a subsequent multi-year recovery. Net profit margins transitioned from healthy positive percentages to extreme negative values before nearly returning to a break-even position by the end of the observed period.
- Pre-Contraction Profitability
- Between 2018 and 2019, a stable profitability profile was maintained. Net profit margins remained positive, moving from 16.69% to 14.36%, supported by revenues that grew from 18.881 billion US$ to 20.825 billion US$.
- Phase of Extreme Margin Erosion
- A precipitous decline in profitability occurred between 2020 and 2021. The most severe margin compression was recorded in 2021, where revenues fell to a low of 1.908 billion US$. Despite a slight reduction in the net loss compared to the previous year, the disproportionately low revenue base resulted in a net profit margin of -497.96%.
- Recovery and Stabilization Trends
- From 2022 to 2023, a consistent upward trend in both revenue and profit margins is observed. Revenues increased significantly to 21.593 billion US$ by 2023, surpassing 2019 levels. This recovery enabled a dramatic improvement in the net profit margin, which shifted from -50.07% in 2022 to -0.34% in 2023, indicating that the entity has nearly returned to operational profitability.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?
Return on Equity (ROE)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | (74) | (6,093) | (9,501) | (10,236) | 2,990) | 3,152) | |
| Shareholders’ equity | 6,882) | 7,065) | 12,144) | 20,555) | 25,365) | 24,443) | |
| Profitability Ratio | |||||||
| ROE1 | -1.08% | -86.24% | -78.24% | -49.80% | 11.79% | 12.90% | |
| Benchmarks | |||||||
| ROE, Competitors2 | |||||||
| Airbnb Inc. | 58.69% | 34.05% | -7.37% | — | — | — | |
| Booking Holdings Inc. | — | 109.92% | 18.86% | — | — | — | |
| Chipotle Mexican Grill Inc. | 40.13% | 37.97% | 28.42% | — | — | — | |
| DoorDash, Inc. | -8.20% | -20.21% | -10.03% | — | — | — | |
| McDonald’s Corp. | — | — | — | — | — | — | |
| Starbucks Corp. | — | — | — | — | — | — | |
| ROE, Sector | |||||||
| Consumer Services | 863.51% | 506.32% | 159.36% | — | — | — | |
| ROE, Industry | |||||||
| Consumer Discretionary | 29.93% | 20.78% | 33.71% | — | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 2023 Calculation
ROE = 100 × Net income (loss) ÷ Shareholders’ equity
= 100 × -74 ÷ 6,882 = -1.08%
2 Click competitor name to see calculations.
The financial performance between 2018 and 2023 is characterized by a sharp transition from stability to severe losses, followed by a gradual trajectory toward recovery. The period is marked by a significant erosion of the equity base accompanying substantial net losses, which heavily impacted profitability ratios.
- Net Income Trends
- A period of consistent profitability was observed in 2018 and 2019, with net income figures of US$ 3,152 million and US$ 2,990 million, respectively. A critical reversal occurred in 2020, with losses expanding to US$ 10,236 million. While losses remained substantial in 2021 and 2022, a significant recovery trend emerged by 2023, as the net loss narrowed to US$ 74 million, indicating a near-breakeven state.
- Shareholders' Equity Erosion
- Shareholders' equity experienced a continuous and steep decline following 2019. From a peak of US$ 25,365 million in 2019, the equity base contracted to US$ 6,882 million by 2023. This reduction represents a loss of approximately 73% of the company's equity over four years, primarily driven by the accumulation of net losses.
- Return on Equity (ROE) Analysis
- The ROE reflects extreme volatility, shifting from positive returns of 12.90% in 2018 and 11.79% in 2019 to deep negative territory. The ratio plummeted to -49.80% in 2020 and continued to deteriorate, reaching a low of -86.24% in 2022. This acceleration of negative ROE was the result of simultaneous increases in net losses and a diminishing equity denominator. However, a sharp correction occurred in 2023, with ROE improving to -1.08%, mirroring the substantial reduction in net losses.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?
Return on Assets (ROA)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net income (loss) | (74) | (6,093) | (9,501) | (10,236) | 2,990) | 3,152) | |
| Total assets | 49,120) | 51,703) | 53,344) | 53,593) | 45,058) | 42,401) | |
| Profitability Ratio | |||||||
| ROA1 | -0.15% | -11.78% | -17.81% | -19.10% | 6.64% | 7.43% | |
| Benchmarks | |||||||
| ROA, Competitors2 | |||||||
| Airbnb Inc. | 23.21% | 11.80% | -2.57% | — | — | — | |
| Booking Holdings Inc. | 17.62% | 12.06% | 4.93% | — | — | — | |
| Chipotle Mexican Grill Inc. | 15.27% | 12.98% | 9.81% | — | — | — | |
| DoorDash, Inc. | -5.15% | -13.94% | -6.87% | — | — | — | |
| McDonald’s Corp. | 15.08% | 12.25% | 14.01% | — | — | — | |
| Starbucks Corp. | 14.01% | 11.73% | 13.38% | 3.16% | — | — | |
| ROA, Sector | |||||||
| Consumer Services | 14.95% | 10.21% | 9.37% | — | — | — | |
| ROA, Industry | |||||||
| Consumer Discretionary | 7.57% | 4.81% | 7.99% | — | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 2023 Calculation
ROA = 100 × Net income (loss) ÷ Total assets
= 100 × -74 ÷ 49,120 = -0.15%
2 Click competitor name to see calculations.
The financial trajectory from 2018 to 2023 is characterized by a severe period of instability followed by a progressive recovery in asset utilization efficiency. A shift from consistent profitability to deep net losses resulted in a significant collapse of the return on assets, although the most recent data indicates a return toward a break-even state.
- Net Income Performance
- Profitable operations observed in 2018 and 2019, with net incomes of 3,152 million USD and 2,990 million USD respectively, were superseded by a sharp decline starting in 2020. The company experienced a peak net loss of 10,236 million USD in 2020, followed by a steady narrowing of losses to 9,501 million USD in 2021, 6,093 million USD in 2022, and finally 74 million USD in 2023.
- Total Asset Dynamics
- The asset base grew from 42,401 million USD in 2018 to a maximum of 53,593 million USD in 2020. Subsequent years show a consistent contraction of the total asset base, decreasing to 53,344 million USD in 2021, 51,703 million USD in 2022, and 49,120 million USD by 2023.
- Return on Assets (ROA) Trends
- A positive ROA of 7.43% in 2018 declined slightly to 6.64% in 2019 before plummeting to -19.10% in 2020. This negative peak was followed by a consistent recovery trend, with the ratio improving to -17.81% in 2021 and -11.78% in 2022, ultimately reaching -0.15% in 2023, signaling a near-complete recovery of asset productivity relative to the 2020 trough.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
How can I help you?