Analysis of Profitability Ratios
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Booking Holdings Inc., profitability ratios
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc. operating profit margin ratio deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc. net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc. ROA improved from 2022 to 2023 and from 2023 to 2024. |
Operating Profit Margin
Booking Holdings Inc., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Operating income (loss) | 7,555) | 5,835) | 5,102) | 2,496) | (631) | |
| Revenues | 23,739) | 21,365) | 17,090) | 10,958) | 6,796) | |
| Profitability Ratio | ||||||
| Operating profit margin1 | 31.83% | 27.31% | 29.85% | 22.78% | -9.28% | |
| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | — | 15.31% | 21.45% | 7.17% | -106.27% | |
| Chipotle Mexican Grill Inc. | 16.94% | 15.78% | 13.44% | 10.67% | 4.85% | |
| McDonald’s Corp. | — | 45.68% | 40.42% | 44.59% | 38.13% | |
| Starbucks Corp. | 14.95% | 16.32% | 14.32% | 16.77% | 6.64% | |
| Operating Profit Margin, Sector | ||||||
| Consumer Services | — | 25.75% | 24.62% | 24.69% | 8.41% | |
| Operating Profit Margin, Industry | ||||||
| Consumer Discretionary | — | 9.12% | 8.47% | 8.79% | 6.48% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Operating profit margin = 100 × Operating income (loss) ÷ Revenues
= 100 × 7,555 ÷ 23,739 = 31.83%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Booking Holdings Inc. operating profit margin ratio deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level. |
Net Profit Margin
Booking Holdings Inc., net profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 5,882) | 4,289) | 3,058) | 1,165) | 59) | |
| Revenues | 23,739) | 21,365) | 17,090) | 10,958) | 6,796) | |
| Profitability Ratio | ||||||
| Net profit margin1 | 24.78% | 20.07% | 17.89% | 10.63% | 0.87% | |
| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | — | 48.32% | 22.54% | -5.88% | -135.71% | |
| Chipotle Mexican Grill Inc. | 13.56% | 12.45% | 10.41% | 8.65% | 5.94% | |
| McDonald’s Corp. | — | 33.22% | 26.65% | 32.49% | 24.63% | |
| Starbucks Corp. | 10.40% | 11.46% | 10.18% | 14.45% | 3.95% | |
| Net Profit Margin, Sector | ||||||
| Consumer Services | — | 22.32% | 17.09% | 17.21% | 2.53% | |
| Net Profit Margin, Industry | ||||||
| Consumer Discretionary | — | 7.92% | 5.15% | 9.20% | 5.24% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × 5,882 ÷ 23,739 = 24.78%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Booking Holdings Inc. net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024. |
Return on Equity (ROE)
Booking Holdings Inc., ROE calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 5,882) | 4,289) | 3,058) | 1,165) | 59) | |
| Stockholders’ equity (deficit) | (4,020) | (2,744) | 2,782) | 6,178) | 4,893) | |
| Profitability Ratio | ||||||
| ROE1 | — | — | 109.92% | 18.86% | 1.21% | |
| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Airbnb Inc. | — | 58.69% | 34.05% | -7.37% | -158.00% | |
| Chipotle Mexican Grill Inc. | 41.97% | 40.13% | 37.97% | 28.42% | 17.61% | |
| McDonald’s Corp. | — | — | — | — | — | |
| Starbucks Corp. | — | — | — | — | — | |
| ROE, Sector | ||||||
| Consumer Services | — | — | — | 396.84% | — | |
| ROE, Industry | ||||||
| Consumer Discretionary | — | 30.61% | 21.65% | 34.37% | 25.29% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity (deficit)
= 100 × 5,882 ÷ -4,020 = —
2 Click competitor name to see calculations.
Return on Assets (ROA)
Booking Holdings Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 5,882) | 4,289) | 3,058) | 1,165) | 59) | |
| Total assets | 27,708) | 24,342) | 25,361) | 23,641) | 21,874) | |
| Profitability Ratio | ||||||
| ROA1 | 21.23% | 17.62% | 12.06% | 4.93% | 0.27% | |
| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Airbnb Inc. | — | 23.21% | 11.80% | -2.57% | -43.70% | |
| Chipotle Mexican Grill Inc. | 16.67% | 15.27% | 12.98% | 9.81% | 5.95% | |
| McDonald’s Corp. | — | 15.08% | 12.25% | 14.01% | 8.99% | |
| Starbucks Corp. | 12.00% | 14.01% | 11.73% | 13.38% | 3.16% | |
| ROA, Sector | ||||||
| Consumer Services | — | 16.52% | 12.08% | 10.22% | 1.24% | |
| ROA, Industry | ||||||
| Consumer Discretionary | — | 7.66% | 4.94% | 8.07% | 4.42% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × 5,882 ÷ 27,708 = 21.23%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Booking Holdings Inc. ROA improved from 2022 to 2023 and from 2023 to 2024. |