Analysis of Profitability Ratios
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
McDonald’s Corp., profitability ratios
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp. gross profit margin ratio improved from 2022 to 2023 but then deteriorated significantly from 2023 to 2024. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp. operating profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp. net profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp. ROA improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |
Gross Profit Margin
McDonald’s Corp., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Gross margin | 14,710) | 14,563) | 13,207) | 12,580) | 9,752) | |
| Revenues | 25,920) | 25,494) | 23,183) | 23,223) | 19,208) | |
| Profitability Ratio | ||||||
| Gross profit margin1 | 56.75% | 57.12% | 56.97% | 54.17% | 50.77% | |
| Benchmarks | ||||||
| Gross Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 83.08% | 82.83% | 82.15% | 80.71% | 74.07% | |
| Chipotle Mexican Grill Inc. | 26.67% | 26.20% | 23.88% | 22.62% | 17.40% | |
| Starbucks Corp. | 26.84% | 27.37% | 25.96% | 28.87% | 21.51% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Gross profit margin = 100 × Gross margin ÷ Revenues
= 100 × 14,710 ÷ 25,920 = 56.75%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp. gross profit margin ratio improved from 2022 to 2023 but then deteriorated significantly from 2023 to 2024. |
Operating Profit Margin
McDonald’s Corp., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Operating income | 11,712) | 11,647) | 9,371) | 10,356) | 7,324) | |
| Revenues | 25,920) | 25,494) | 23,183) | 23,223) | 19,208) | |
| Profitability Ratio | ||||||
| Operating profit margin1 | 45.19% | 45.68% | 40.42% | 44.59% | 38.13% | |
| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 23.00% | 15.31% | 21.45% | 7.17% | -106.27% | |
| Booking Holdings Inc. | 31.83% | 27.31% | 29.85% | 22.78% | -9.28% | |
| Chipotle Mexican Grill Inc. | 16.94% | 15.78% | 13.44% | 10.67% | 4.85% | |
| Starbucks Corp. | 14.95% | 16.32% | 14.32% | 16.77% | 6.64% | |
| Operating Profit Margin, Sector | ||||||
| Consumer Services | 26.92% | 25.75% | 24.62% | 24.69% | 8.41% | |
| Operating Profit Margin, Industry | ||||||
| Consumer Discretionary | 11.04% | 9.12% | 8.47% | 8.79% | 6.48% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × 11,712 ÷ 25,920 = 45.19%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp. operating profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |
Net Profit Margin
McDonald’s Corp., net profit margin calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 8,223) | 8,469) | 6,177) | 7,545) | 4,731) | |
| Revenues | 25,920) | 25,494) | 23,183) | 23,223) | 19,208) | |
| Profitability Ratio | ||||||
| Net profit margin1 | 31.72% | 33.22% | 26.65% | 32.49% | 24.63% | |
| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 23.85% | 48.32% | 22.54% | -5.88% | -135.71% | |
| Booking Holdings Inc. | 24.78% | 20.07% | 17.89% | 10.63% | 0.87% | |
| Chipotle Mexican Grill Inc. | 13.56% | 12.45% | 10.41% | 8.65% | 5.94% | |
| Starbucks Corp. | 10.40% | 11.46% | 10.18% | 14.45% | 3.95% | |
| Net Profit Margin, Sector | ||||||
| Consumer Services | 20.37% | 22.32% | 17.09% | 17.21% | 2.53% | |
| Net Profit Margin, Industry | ||||||
| Consumer Discretionary | 8.74% | 7.92% | 5.15% | 9.20% | 5.24% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × 8,223 ÷ 25,920 = 31.72%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp. net profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |
Return on Equity (ROE)
McDonald’s Corp., ROE calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 8,223) | 8,469) | 6,177) | 7,545) | 4,731) | |
| Shareholders’ equity (deficit) | (3,797) | (4,707) | (6,003) | (4,601) | (7,825) | |
| Profitability Ratio | ||||||
| ROE1 | — | — | — | — | — | |
| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Airbnb Inc. | 31.48% | 58.69% | 34.05% | -7.37% | -158.00% | |
| Booking Holdings Inc. | — | — | 109.92% | 18.86% | 1.21% | |
| Chipotle Mexican Grill Inc. | 41.97% | 40.13% | 37.97% | 28.42% | 17.61% | |
| Starbucks Corp. | — | — | — | — | — | |
| ROE, Sector | ||||||
| Consumer Services | — | — | — | 396.84% | — | |
| ROE, Industry | ||||||
| Consumer Discretionary | 28.36% | 30.61% | 21.65% | 34.37% | 25.29% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROE = 100 × Net income ÷ Shareholders’ equity (deficit)
= 100 × 8,223 ÷ -3,797 = —
2 Click competitor name to see calculations.
Return on Assets (ROA)
McDonald’s Corp., ROA calculation, comparison to benchmarks
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | 8,223) | 8,469) | 6,177) | 7,545) | 4,731) | |
| Total assets | 55,182) | 56,147) | 50,436) | 53,854) | 52,627) | |
| Profitability Ratio | ||||||
| ROA1 | 14.90% | 15.08% | 12.25% | 14.01% | 8.99% | |
| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Airbnb Inc. | 12.63% | 23.21% | 11.80% | -2.57% | -43.70% | |
| Booking Holdings Inc. | 21.23% | 17.62% | 12.06% | 4.93% | 0.27% | |
| Chipotle Mexican Grill Inc. | 16.67% | 15.27% | 12.98% | 9.81% | 5.95% | |
| Starbucks Corp. | 12.00% | 14.01% | 11.73% | 13.38% | 3.16% | |
| ROA, Sector | ||||||
| Consumer Services | 15.27% | 16.52% | 12.08% | 10.22% | 1.24% | |
| ROA, Industry | ||||||
| Consumer Discretionary | 8.18% | 7.66% | 4.94% | 8.07% | 4.42% | |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × 8,223 ÷ 55,182 = 14.90%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp. ROA improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024. |