Analysis of Profitability Ratios
Profitability ratios measure the company ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
McDonald’s Corp., profitability ratios
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp. gross profit margin ratio improved from 2021 to 2022 and from 2022 to 2023. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp. operating profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp. net profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp. ROA deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |
Gross Profit Margin
McDonald’s Corp., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Gross margin | 14,562,500) | 13,207,200) | 12,580,200) | 9,752,100) | 11,115,300) | |
| Revenues | 25,493,700) | 23,182,600) | 23,222,900) | 19,207,800) | 21,076,500) | |
| Profitability Ratio | ||||||
| Gross profit margin1 | 57.12% | 56.97% | 54.17% | 50.77% | 52.74% | |
| Benchmarks | ||||||
| Gross Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 82.83% | 82.15% | 80.71% | 74.07% | — | |
| Chipotle Mexican Grill Inc. | 26.20% | 23.88% | 22.62% | 17.40% | 20.45% | |
| Starbucks Corp. | 27.37% | 25.96% | 28.87% | 21.51% | 28.25% | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Gross profit margin = 100 × Gross margin ÷ Revenues
= 100 × 14,562,500 ÷ 25,493,700 = 57.12%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | McDonald’s Corp. gross profit margin ratio improved from 2021 to 2022 and from 2022 to 2023. |
Operating Profit Margin
McDonald’s Corp., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Operating income | 11,646,700) | 9,371,000) | 10,356,000) | 7,324,000) | 9,069,800) | |
| Revenues | 25,493,700) | 23,182,600) | 23,222,900) | 19,207,800) | 21,076,500) | |
| Profitability Ratio | ||||||
| Operating profit margin1 | 45.68% | 40.42% | 44.59% | 38.13% | 43.03% | |
| Benchmarks | ||||||
| Operating Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 15.31% | 21.45% | 7.17% | -106.27% | — | |
| Booking Holdings Inc. | 27.31% | 29.85% | 22.78% | -9.28% | 35.48% | |
| Chipotle Mexican Grill Inc. | 15.78% | 13.44% | 10.67% | 4.85% | 7.95% | |
| Starbucks Corp. | 16.32% | 14.32% | 16.77% | 6.64% | 15.38% | |
| Operating Profit Margin, Sector | ||||||
| Consumer Services | 25.75% | 24.62% | 24.69% | 8.41% | 27.75% | |
| Operating Profit Margin, Industry | ||||||
| Consumer Discretionary | 9.12% | 8.47% | 8.79% | 6.48% | 7.63% | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Operating profit margin = 100 × Operating income ÷ Revenues
= 100 × 11,646,700 ÷ 25,493,700 = 45.68%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | McDonald’s Corp. operating profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |
Net Profit Margin
McDonald’s Corp., net profit margin calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,468,800) | 6,177,400) | 7,545,200) | 4,730,500) | 6,025,400) | |
| Revenues | 25,493,700) | 23,182,600) | 23,222,900) | 19,207,800) | 21,076,500) | |
| Profitability Ratio | ||||||
| Net profit margin1 | 33.22% | 26.65% | 32.49% | 24.63% | 28.59% | |
| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Airbnb Inc. | 48.32% | 22.54% | -5.88% | -135.71% | — | |
| Booking Holdings Inc. | 20.07% | 17.89% | 10.63% | 0.87% | 32.29% | |
| Chipotle Mexican Grill Inc. | 12.45% | 10.41% | 8.65% | 5.94% | 6.27% | |
| Starbucks Corp. | 11.46% | 10.18% | 14.45% | 3.95% | 13.58% | |
| Net Profit Margin, Sector | ||||||
| Consumer Services | 22.32% | 17.09% | 17.21% | 2.53% | 21.75% | |
| Net Profit Margin, Industry | ||||||
| Consumer Discretionary | 7.92% | 5.15% | 9.20% | 5.24% | 5.92% | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × 8,468,800 ÷ 25,493,700 = 33.22%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | McDonald’s Corp. net profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |
Return on Equity (ROE)
McDonald’s Corp., ROE calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,468,800) | 6,177,400) | 7,545,200) | 4,730,500) | 6,025,400) | |
| Shareholders’ equity (deficit) | (4,706,700) | (6,003,400) | (4,601,000) | (7,824,900) | (8,210,300) | |
| Profitability Ratio | ||||||
| ROE1 | — | — | — | — | — | |
| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Airbnb Inc. | 58.69% | 34.05% | -7.37% | -158.00% | — | |
| Booking Holdings Inc. | — | 109.92% | 18.86% | 1.21% | 82.00% | |
| Chipotle Mexican Grill Inc. | 40.13% | 37.97% | 28.42% | 17.61% | 20.81% | |
| Starbucks Corp. | — | — | — | — | — | |
| ROE, Sector | ||||||
| Consumer Services | — | — | 396.84% | — | — | |
| ROE, Industry | ||||||
| Consumer Discretionary | 30.61% | 21.65% | 34.37% | 25.29% | 34.62% | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
ROE = 100 × Net income ÷ Shareholders’ equity (deficit)
= 100 × 8,468,800 ÷ -4,706,700 = —
2 Click competitor name to see calculations.
Return on Assets (ROA)
McDonald’s Corp., ROA calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net income | 8,468,800) | 6,177,400) | 7,545,200) | 4,730,500) | 6,025,400) | |
| Total assets | 56,146,800) | 50,435,600) | 53,854,300) | 52,626,800) | 47,510,800) | |
| Profitability Ratio | ||||||
| ROA1 | 15.08% | 12.25% | 14.01% | 8.99% | 12.68% | |
| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Airbnb Inc. | 23.21% | 11.80% | -2.57% | -43.70% | — | |
| Booking Holdings Inc. | 17.62% | 12.06% | 4.93% | 0.27% | 22.73% | |
| Chipotle Mexican Grill Inc. | 15.27% | 12.98% | 9.81% | 5.95% | 6.86% | |
| Starbucks Corp. | 14.01% | 11.73% | 13.38% | 3.16% | 18.73% | |
| ROA, Sector | ||||||
| Consumer Services | 16.52% | 12.08% | 10.22% | 1.24% | 15.92% | |
| ROA, Industry | ||||||
| Consumer Discretionary | 7.66% | 4.94% | 8.07% | 4.42% | 5.57% | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × 8,468,800 ÷ 56,146,800 = 15.08%
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | McDonald’s Corp. ROA deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level. |