Net Profit Margin
since 2005
Calculation
Apple Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Sep 28, 2024 | 23.97% | = | 100 | × | 93,736) | ÷ | 391,035) |
| Sep 30, 2023 | 25.31% | = | 100 | × | 96,995) | ÷ | 383,285) |
| Sep 24, 2022 | 25.31% | = | 100 | × | 99,803) | ÷ | 394,328) |
| Sep 25, 2021 | 25.88% | = | 100 | × | 94,680) | ÷ | 365,817) |
| Sep 26, 2020 | 20.91% | = | 100 | × | 57,411) | ÷ | 274,515) |
| Sep 28, 2019 | 21.24% | = | 100 | × | 55,256) | ÷ | 260,174) |
| Sep 29, 2018 | 22.41% | = | 100 | × | 59,531) | ÷ | 265,595) |
| Sep 30, 2017 | 21.09% | = | 100 | × | 48,351) | ÷ | 229,234) |
| Sep 24, 2016 | 21.19% | = | 100 | × | 45,687) | ÷ | 215,639) |
| Sep 26, 2015 | 22.85% | = | 100 | × | 53,394) | ÷ | 233,715) |
| Sep 27, 2014 | 21.61% | = | 100 | × | 39,510) | ÷ | 182,795) |
| Sep 28, 2013 | 21.67% | = | 100 | × | 37,037) | ÷ | 170,910) |
| Sep 29, 2012 | 26.67% | = | 100 | × | 41,733) | ÷ | 156,508) |
| Sep 24, 2011 | 23.95% | = | 100 | × | 25,922) | ÷ | 108,249) |
| Sep 25, 2010 | 21.48% | = | 100 | × | 14,013) | ÷ | 65,225) |
| Sep 26, 2009 | 15.61% | = | 100 | × | 5,704) | ÷ | 36,537) |
| Sep 27, 2008 | 14.88% | = | 100 | × | 4,834) | ÷ | 32,479) |
| Sep 29, 2007 | 14.56% | = | 100 | × | 3,496) | ÷ | 24,006) |
| Sep 30, 2006 | 10.30% | = | 100 | × | 1,989) | ÷ | 19,315) |
| Sep 24, 2005 | 9.58% | = | 100 | × | 1,335) | ÷ | 13,931) |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
1 US$ in millions
Comparison to Competitors
Apple Inc., net profit margin, long-term trends, comparison to competitors
| Apple Inc. | Arista Networks Inc. | Cisco Systems Inc. | Super Micro Computer Inc. | |
|---|---|---|---|---|
| Sep 28, 2024 | 23.97% | — | 19.18% | — |
| Sep 30, 2023 | 25.31% | 35.62% | 22.13% | 8.98% |
| Sep 24, 2022 | 25.31% | 30.87% | 22.91% | 5.49% |
| Sep 25, 2021 | 25.88% | 28.52% | 21.26% | 3.14% |
| Sep 26, 2020 | 20.91% | 27.38% | 22.75% | 2.52% |
| Sep 28, 2019 | 21.24% | 35.67% | 22.39% | 2.05% |
| Sep 29, 2018 | 22.41% | 15.25% | 0.22% | 1.37% |
| Sep 30, 2017 | 21.09% | 25.71% | 20.02% | 2.69% |
| Sep 24, 2016 | 21.19% | 16.31% | 21.81% | 3.25% |
| Sep 26, 2015 | 22.85% | 14.46% | 18.27% | 5.12% |
| Sep 27, 2014 | 21.61% | 14.87% | 16.66% | 3.69% |
| Sep 28, 2013 | 21.67% | — | 20.54% | 1.83% |
| Sep 29, 2012 | 26.67% | — | 17.46% | 2.94% |
| Sep 24, 2011 | 23.95% | — | 15.02% | 4.27% |
| Sep 25, 2010 | 21.48% | — | 19.40% | 3.73% |
| Sep 26, 2009 | 15.61% | — | 16.98% | 3.19% |
| Sep 27, 2008 | 14.88% | — | 20.36% | 4.70% |
| Sep 29, 2007 | 14.56% | — | 21.00% | 4.60% |
| Sep 30, 2006 | 10.30% | — | 19.59% | — |
| Sep 24, 2005 | 9.58% | — | 23.15% | — |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
Comparison to Sector (Technology Hardware & Equipment)
Apple Inc., net profit margin, long-term trends, comparison to sector (technology hardware & equipment)
| Apple Inc. | Technology Hardware & Equipment | |
|---|---|---|
| Sep 28, 2024 | 23.97% | — |
| Sep 30, 2023 | 25.31% | 24.78% |
| Sep 24, 2022 | 25.31% | 24.87% |
| Sep 25, 2021 | 25.88% | 25.16% |
| Sep 26, 2020 | 20.91% | 21.05% |
| Sep 28, 2019 | 21.24% | 21.32% |
| Sep 29, 2018 | 22.41% | 18.73% |
| Sep 30, 2017 | 21.09% | 20.77% |
| Sep 24, 2016 | 21.19% | 21.13% |
| Sep 26, 2015 | 22.85% | 21.91% |
| Sep 27, 2014 | 21.61% | 20.48% |
| Sep 28, 2013 | 21.67% | 21.32% |
| Sep 29, 2012 | 26.67% | 24.46% |
| Sep 24, 2011 | 23.95% | 21.29% |
| Sep 25, 2010 | 21.48% | 20.58% |
| Sep 26, 2009 | 15.61% | 16.20% |
| Sep 27, 2008 | 14.88% | 17.79% |
| Sep 29, 2007 | 14.56% | 18.28% |
| Sep 30, 2006 | 10.30% | 15.84% |
| Sep 24, 2005 | 9.58% | 18.27% |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).
Comparison to Industry (Information Technology)
Apple Inc., net profit margin, long-term trends, comparison to industry (information technology)
| Apple Inc. | Information Technology | |
|---|---|---|
| Sep 28, 2024 | 23.97% | — |
| Sep 30, 2023 | 25.31% | 22.04% |
| Sep 24, 2022 | 25.31% | 23.93% |
| Sep 25, 2021 | 25.88% | 25.58% |
| Sep 26, 2020 | 20.91% | 21.38% |
| Sep 28, 2019 | 21.24% | 22.17% |
| Sep 29, 2018 | 22.41% | 18.52% |
| Sep 30, 2017 | 21.09% | 17.73% |
| Sep 24, 2016 | 21.19% | 17.62% |
| Sep 26, 2015 | 22.85% | 18.36% |
| Sep 27, 2014 | 21.61% | 19.35% |
| Sep 28, 2013 | 21.67% | 20.15% |
| Sep 29, 2012 | 26.67% | 19.92% |
| Sep 24, 2011 | 23.95% | 20.53% |
| Sep 25, 2010 | 21.48% | 20.21% |
| Sep 26, 2009 | 15.61% | 14.58% |
| Sep 27, 2008 | 14.88% | 15.26% |
| Sep 29, 2007 | 14.56% | 15.84% |
| Sep 30, 2006 | 10.30% | 16.26% |
| Sep 24, 2005 | 9.58% | 16.67% |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28), 10-K (reporting date: 2018-09-29), 10-K (reporting date: 2017-09-30), 10-K (reporting date: 2016-09-24), 10-K (reporting date: 2015-09-26), 10-K (reporting date: 2014-09-27), 10-K (reporting date: 2013-09-28), 10-K (reporting date: 2012-09-29), 10-K (reporting date: 2011-09-24), 10-K (reporting date: 2010-09-25), 10-K (reporting date: 2009-09-26), 10-K (reporting date: 2008-09-27), 10-K (reporting date: 2007-09-29), 10-K (reporting date: 2006-09-30), 10-K (reporting date: 2005-09-24).