Stock Analysis on Net

Apple Inc. (NASDAQ:AAPL)

$24.99

Analysis of Reportable Segments

Microsoft Excel

Apple Inc. operates in 5 segments: Americas; Europe; Greater China; Japan; and Rest of Asia Pacific.

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Segment Profit Margin

Apple Inc., profit margin by reportable segment

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Americas
Europe
Greater China
Japan
Rest of Asia Pacific

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

Segment profitability ratio Reportable segment The company
Segment profit margin Americas Americas segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.
Europe Europe segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.
Greater China Greater China segment profit margin ratio deteriorated from 2022 to 2023 and from 2023 to 2024.
Japan Japan segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.
Rest of Asia Pacific Rest of Asia Pacific segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: Americas

Apple Inc.; Americas; segment profit margin calculation

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Selected Financial Data (US$ in millions)
Operating income
Net sales
Segment Profitability Ratio
Segment profit margin1

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Net sales
= 100 × ÷ =

Segment profitability ratio Reportable segment The company
Segment profit margin Americas Americas segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: Europe

Apple Inc.; Europe; segment profit margin calculation

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Selected Financial Data (US$ in millions)
Operating income
Net sales
Segment Profitability Ratio
Segment profit margin1

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Net sales
= 100 × ÷ =

Segment profitability ratio Reportable segment The company
Segment profit margin Europe Europe segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: Greater China

Apple Inc.; Greater China; segment profit margin calculation

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Selected Financial Data (US$ in millions)
Operating income
Net sales
Segment Profitability Ratio
Segment profit margin1

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Net sales
= 100 × ÷ =

Segment profitability ratio Reportable segment The company
Segment profit margin Greater China Greater China segment profit margin ratio deteriorated from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: Japan

Apple Inc.; Japan; segment profit margin calculation

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Selected Financial Data (US$ in millions)
Operating income
Net sales
Segment Profitability Ratio
Segment profit margin1

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Net sales
= 100 × ÷ =

Segment profitability ratio Reportable segment The company
Segment profit margin Japan Japan segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: Rest of Asia Pacific

Apple Inc.; Rest of Asia Pacific; segment profit margin calculation

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Selected Financial Data (US$ in millions)
Operating income
Net sales
Segment Profitability Ratio
Segment profit margin1

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Net sales
= 100 × ÷ =

Segment profitability ratio Reportable segment The company
Segment profit margin Rest of Asia Pacific Rest of Asia Pacific segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Net sales

Apple Inc., net sales by reportable segment

US$ in millions

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Americas
Europe
Greater China
Japan
Rest of Asia Pacific
Total

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).


Operating income

Apple Inc., operating income by reportable segment

US$ in millions

Microsoft Excel
Sep 28, 2024 Sep 30, 2023 Sep 24, 2022 Sep 25, 2021 Sep 26, 2020 Sep 28, 2019
Americas
Europe
Greater China
Japan
Rest of Asia Pacific
Total

Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).