Analysis of Geographic Areas
Apple Inc. operates in 3 regions: U.S.; China (includes Hong Kong and Taiwan); and Other countries.
Area Asset Turnover
Apple Inc., asset turnover by geographic area
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| U.S. | 3.99 | 4.16 | 4.75 | 4.74 | 4.22 | 4.14 |
| China (includes Hong Kong and Taiwan) | 13.96 | 12.56 | 10.22 | 9.09 | 5.56 | 4.82 |
| Other countries | 34.85 | 36.93 | 46.09 | 44.04 | 34.53 | 31.70 |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | U.S. | U.S. area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
| China (includes Hong Kong and Taiwan) | China (includes Hong Kong and Taiwan) area asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024. | |
| Other countries | Other countries area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: U.S.
Apple Inc.; U.S.; area asset turnover calculation
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net sales | 142,196) | 138,573) | 147,859) | 133,803) | 109,197) | 102,266) |
| Long-lived assets | 35,664) | 33,276) | 31,119) | 28,203) | 25,890) | 24,711) |
| Area Activity Ratio | ||||||
| Area asset turnover1 | 3.99 | 4.16 | 4.75 | 4.74 | 4.22 | 4.14 |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
1 2024 Calculation
Area asset turnover = Net sales ÷ Long-lived assets
= 142,196 ÷ 35,664 = 3.99
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | U.S. | U.S. area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: China (includes Hong Kong and Taiwan)
Apple Inc.; China (includes Hong Kong and Taiwan); area asset turnover calculation
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net sales | 66,952) | 72,559) | 74,200) | 68,366) | 40,308) | 43,678) |
| Long-lived assets | 4,797) | 5,778) | 7,260) | 7,521) | 7,256) | 9,064) |
| Area Activity Ratio | ||||||
| Area asset turnover1 | 13.96 | 12.56 | 10.22 | 9.09 | 5.56 | 4.82 |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
1 2024 Calculation
Area asset turnover = Net sales ÷ Long-lived assets
= 66,952 ÷ 4,797 = 13.96
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | China (includes Hong Kong and Taiwan) | China (includes Hong Kong and Taiwan) area asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024. |
Area Asset Turnover: Other countries
Apple Inc.; Other countries; area asset turnover calculation
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net sales | 181,887) | 172,153) | 172,269) | 163,648) | 125,010) | 114,230) |
| Long-lived assets | 5,219) | 4,661) | 3,738) | 3,716) | 3,620) | 3,603) |
| Area Activity Ratio | ||||||
| Area asset turnover1 | 34.85 | 36.93 | 46.09 | 44.04 | 34.53 | 31.70 |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
1 2024 Calculation
Area asset turnover = Net sales ÷ Long-lived assets
= 181,887 ÷ 5,219 = 34.85
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | Other countries | Other countries area asset turnover ratio deteriorated from 2022 to 2023 and from 2023 to 2024. |
Net sales
Apple Inc., net sales by geographic area
US$ in millions
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| U.S. | 142,196) | 138,573) | 147,859) | 133,803) | 109,197) | 102,266) |
| China (includes Hong Kong and Taiwan) | 66,952) | 72,559) | 74,200) | 68,366) | 40,308) | 43,678) |
| Other countries | 181,887) | 172,153) | 172,269) | 163,648) | 125,010) | 114,230) |
| Total | 391,035) | 383,285) | 394,328) | 365,817) | 274,515) | 260,174) |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
Long-lived assets
Apple Inc., long-lived assets by geographic area
US$ in millions
| Sep 28, 2024 | Sep 30, 2023 | Sep 24, 2022 | Sep 25, 2021 | Sep 26, 2020 | Sep 28, 2019 | |
|---|---|---|---|---|---|---|
| U.S. | 35,664) | 33,276) | 31,119) | 28,203) | 25,890) | 24,711) |
| China (includes Hong Kong and Taiwan) | 4,797) | 5,778) | 7,260) | 7,521) | 7,256) | 9,064) |
| Other countries | 5,219) | 4,661) | 3,738) | 3,716) | 3,620) | 3,603) |
| Total | 45,680) | 43,715) | 42,117) | 39,440) | 36,766) | 37,378) |
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).