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Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.
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Economic Profit
| 12 months ended: | Sep 28, 2025 | Sep 29, 2024 | Oct 1, 2023 | Oct 2, 2022 | Oct 3, 2021 | Sep 27, 2020 | |
|---|---|---|---|---|---|---|---|
| Net operating profit after taxes (NOPAT)1 | |||||||
| Cost of capital2 | |||||||
| Invested capital3 | |||||||
| Economic profit4 | |||||||
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
1 NOPAT. See details »
2 Cost of capital. See details »
3 Invested capital. See details »
4 2025 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= – × =
The financial performance over the analyzed period indicates a volatile cycle of value creation and destruction. After an initial period of significant value erosion in 2020, the company transitioned into a multi-year phase of positive economic profit, which subsequently reversed by 2025.
- Net Operating Profit After Taxes (NOPAT)
- A substantial recovery in operating profitability occurred between 2020 and 2021, with NOPAT increasing from 1.48 billion to 4.63 billion. This level of profitability remained relatively stable, peaking again in 2023 at 4.60 billion, before experiencing a severe contraction in 2025, where it fell to 2.45 billion.
- Cost and Invested Capital
- The cost of capital remained remarkably consistent throughout the period, fluctuating within a narrow range between 14.93% and 15.62%. Concurrently, invested capital exhibited a general upward trend, rising from 22.97 billion in 2020 to a peak of 24.01 billion in 2025, despite a temporary reduction in 2022.
- Economic Profit Trends
- Economic profit fluctuated from a deficit of 1.97 billion in 2020 to a peak surplus of 1.14 billion in 2023. This positive trend suggests that for four consecutive years, the company generated returns exceeding its cost of capital. However, this trajectory reversed in 2025, resulting in an economic profit of negative 1.13 billion.
- Value Creation Analysis
- The transition to a negative economic profit in 2025 is attributed to a simultaneous decline in NOPAT and an increase in invested capital. This combination expanded the capital charge while reducing the operating income available to cover it, indicating a shift from value creation back to value destruction by the end of the period.
Net Operating Profit after Taxes (NOPAT)
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
1 Elimination of deferred tax expense. See details »
2 Addition of increase (decrease) in allowance for credit losses.
3 Addition of increase (decrease) in stored value card liability and deferred revenue.
4 Addition of increase (decrease) in equity equivalents to net earnings attributable to Starbucks.
5 2025 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= × =
6 2025 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= × 21.00% =
7 Addition of after taxes interest expense to net earnings attributable to Starbucks.
8 2025 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= × 21.00% =
9 Elimination of after taxes investment income.
The financial data reveals notable fluctuations in Starbucks Corp.'s profitability over the examined periods. Both net earnings attributable to the company and net operating profit after taxes (NOPAT) demonstrate cyclical trends with periods of significant increases followed by declines.
- Net Earnings Attributable to Starbucks
- The net earnings show a strong increase from approximately 928 million US dollars in late 2020 to over 4.1 billion in early 2021. Following this peak, there is a decline to around 3.28 billion in late 2022, then a rebound to about 4.12 billion in early 2023. Subsequently, net earnings decrease again to approximately 3.76 billion and further decline to 1.86 billion by late 2025. This pattern suggests volatility in profitability with significant year-to-year variation.
- Net Operating Profit After Taxes (NOPAT)
- NOPAT trends closely parallel net earnings, starting at about 1.48 billion in 2020 and increasing sharply to over 4.62 billion in 2021. It then decreases to roughly 3.73 billion in 2022 before rising to nearly 4.60 billion in 2023. After this, NOPAT slightly declines to about 4.41 billion in 2024 and experiences a substantial drop to 2.45 billion by 2025. This indicates that operating efficiency and tax-related impacts also varied significantly over the time horizon, affecting profitability.
Overall, the data suggests that the company experienced pronounced growth in profitability around 2021 and 2023, but these gains were not consistently sustained into later periods. The declines toward 2025 could indicate emerging operational or market challenges impacting earnings and operating profit. This volatility warrants closer examination of underlying drivers such as cost management, revenue fluctuations, and external economic conditions influencing performance.
Cash Operating Taxes
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
The analysis of the tax-related financial data displays variable trends in both income tax expense and cash operating taxes over the observed periods.
- Income Tax Expense
- The income tax expense demonstrates a fluctuating pattern with an initial value of 239,700 thousand US dollars, substantially rising to a peak of 1,157,600 thousand US dollars by the second period. This peak is followed by a decrease to 948,500 thousand US dollars, then an increase again to 1,277,200 thousand US dollars, maintaining a relatively high level in the next period at 1,207,300 thousand US dollars before declining sharply to 650,600 thousand US dollars in the latest period. Overall, the trend suggests volatility with a recent downward correction.
- Cash Operating Taxes
- Cash operating taxes show a broadly similar trend marked by significant increases and decreases. Starting at 405,721 thousand US dollars, this figure rises steeply to 1,427,074 thousand US dollars in the subsequent year, then declines to 1,074,728 thousand US dollars. Subsequently, there is a rise to a peak of 1,512,061 thousand US dollars, followed by a slight decrease to 1,412,248 thousand US dollars before dropping significantly to 858,305 thousand US dollars in the last recorded period. This pattern suggests notable fluctuations with peaks that generally coincide with the trends observed in income tax expenses.
Invested Capital
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
1 Addition of capitalized operating leases.
2 Elimination of deferred taxes from assets and liabilities. See details »
3 Addition of allowance for doubtful accounts receivable.
4 Addition of stored value card liability and deferred revenue.
5 Addition of equity equivalents to shareholders’ deficit.
6 Removal of accumulated other comprehensive income.
7 Subtraction of work in progress.
8 Subtraction of marketable securities.
The financial data over the span of six years reveals several key trends concerning debt, shareholders' equity, and invested capital.
- Total Reported Debt & Leases
- The total reported debt and leases initially decreased from approximately 24.82 billion USD in 2020 to around 23.61 billion USD in 2021, indicating a reduction in debt levels. However, from 2021 onward, there was a consistent upward trend, reaching approximately 26.61 billion USD by 2025. This suggests a gradual increase in borrowing or lease obligations over this period, possibly reflecting increased leverage or financing activities.
- Shareholders’ Deficit
- The shareholders’ deficit showed considerable fluctuation across the years. Starting with a deficit of about -7.81 billion USD in 2020, it improved significantly to approximately -5.32 billion USD in 2021. This improvement could indicate a reduction in accumulated losses or liabilities exceeding equity. However, the deficit then worsened to about -8.71 billion USD in 2022, before improving slightly in the subsequent years but remaining negative through 2025. The persistent negative shareholders’ equity highlights ongoing challenges in equity capitalization or retained earnings, signaling potential financial stress or large accumulations of losses.
- Invested Capital
- Invested capital showed an initial increase from 22.97 billion USD in 2020 to 23.68 billion USD in 2021, followed by a notable decline to approximately 20.46 billion USD in 2022. After 2022, invested capital steadily increased year over year, reaching around 24.01 billion USD in 2025. This pattern may reflect variations in total capital deployed in the business, possibly influenced by asset acquisitions, disposals, or changes in working capital management. The recovery and growth in invested capital post-2022 suggest renewed investment or improved operational capacity.
Overall, the company displayed a fluctuating financial structure with increasing debt levels in recent years alongside a persistent negative shareholders’ deficit, which raises concerns regarding financial stability. The invested capital trend indicates some volatility but a general recovery trend after 2022, potentially aligned with strategic investments or operational enhancements.
Cost of Capital
Starbucks Corp., cost of capital calculations
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2025-09-28).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2024-09-29).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2023-10-01).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2022-10-02).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2021-10-03).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
| Capital (fair value)1 | Weights | Cost of capital | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equity2 | ÷ | = | × | = | |||||||||
| Debt3 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Operating lease liability4 | ÷ | = | × | × (1 – 21.00%) | = | ||||||||
| Total: | |||||||||||||
Based on: 10-K (reporting date: 2020-09-27).
1 US$ in thousands
2 Equity. See details »
3 Debt. See details »
4 Operating lease liability. See details »
Economic Spread Ratio
| Sep 28, 2025 | Sep 29, 2024 | Oct 1, 2023 | Oct 2, 2022 | Oct 3, 2021 | Sep 27, 2020 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||
| Economic profit1 | |||||||
| Invested capital2 | |||||||
| Performance Ratio | |||||||
| Economic spread ratio3 | |||||||
| Benchmarks | |||||||
| Economic Spread Ratio, Competitors4 | |||||||
| Airbnb Inc. | |||||||
| Booking Holdings Inc. | |||||||
| Chipotle Mexican Grill Inc. | |||||||
| DoorDash, Inc. | |||||||
| McDonald’s Corp. | |||||||
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
1 Economic profit. See details »
2 Invested capital. See details »
3 2025 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × ÷ =
4 Click competitor name to see calculations.
The analysis of economic value creation reveals a period of significant volatility, characterized by an initial recovery, a multi-year phase of positive value generation, and a subsequent decline into negative territory by the end of the period.
- Economic Spread Ratio Trends
- The economic spread ratio exhibited a sharp recovery from a low of -8.55% in 2020 to a peak of 5.14% in 2023. This indicates that the return on invested capital exceeded the cost of capital for four consecutive years between 2021 and 2024. However, this positive trend reversed sharply in 2025, with the ratio falling to -4.71%, suggesting that the company failed to generate returns sufficient to cover its cost of capital in the final year of the analysis.
- Economic Profit Performance
- Economic profit closely mirrored the trajectory of the spread ratio. A substantial deficit of US$ 1.97 billion in 2020 was followed by a transition to positive economic profit, peaking at US$ 1.14 billion in 2023. While the company maintained positive economic profit through 2024 at US$ 809.69 million, a significant downturn occurred in 2025, resulting in a negative economic profit of US$ 1.13 billion.
- Invested Capital Stability
- Invested capital remained relatively stable throughout the observed timeframe, fluctuating within a range of approximately US$ 20.46 billion to US$ 24.01 billion. A notable contraction occurred in 2022, where invested capital dropped to its lowest point in the series. Since that period, there has been a consistent upward trajectory, with capital reaching its highest level of US$ 24.01 billion in 2025, coinciding with the most recent decline in economic spread.
Economic Profit Margin
| Sep 28, 2025 | Sep 29, 2024 | Oct 1, 2023 | Oct 2, 2022 | Oct 3, 2021 | Sep 27, 2020 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | |||||||
| Economic profit1 | |||||||
| Net revenues | |||||||
| Add: Increase (decrease) in stored value card liability and deferred revenue | |||||||
| Adjusted net revenues | |||||||
| Performance Ratio | |||||||
| Economic profit margin2 | |||||||
| Benchmarks | |||||||
| Economic Profit Margin, Competitors3 | |||||||
| Airbnb Inc. | |||||||
| Booking Holdings Inc. | |||||||
| Chipotle Mexican Grill Inc. | |||||||
| DoorDash, Inc. | |||||||
| McDonald’s Corp. | |||||||
Based on: 10-K (reporting date: 2025-09-28), 10-K (reporting date: 2024-09-29), 10-K (reporting date: 2023-10-01), 10-K (reporting date: 2022-10-02), 10-K (reporting date: 2021-10-03), 10-K (reporting date: 2020-09-27).
1 Economic profit. See details »
2 2025 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted net revenues
= 100 × ÷ =
3 Click competitor name to see calculations.
Analysis of the financial performance between 2020 and 2025 reveals a divergence between revenue growth and economic value creation. While adjusted net revenues demonstrated a consistent and uninterrupted upward trend, increasing from approximately 23.56 billion US dollars in 2020 to 37.05 billion US dollars by 2025, the economic profit exhibited significant volatility throughout the period.
- Economic Profit Trends
- Economic profit underwent a period of sharp recovery followed by instability. A significant deficit of 1.97 billion US dollars in 2020 reversed to a positive 945.33 million US dollars in 2021. Following a brief decline in 2022, economic profit peaked in 2023 at 1.14 billion US dollars. However, a subsequent downward trend occurred, culminating in a negative economic profit of 1.13 billion US dollars in 2025.
- Economic Profit Margin Analysis
- The economic profit margin mirrored these fluctuations, moving from -8.34% in 2020 to a high of 3.25% in 2021 and 3.18% in 2023. A notable contraction is observed in the final period, with the margin falling to -3.05%. This indicates that by 2025, the returns generated by the company were insufficient to cover its cost of capital, despite the increase in total revenue.
- Revenue and Value Creation Correlation
- A decoupling of revenue growth and economic value added is evident. The steady increase in adjusted net revenues did not yield sustained economic profit. The transition from a positive margin of 2.24% in 2024 to a negative margin of -3.05% in 2025, occurring alongside revenue growth, suggests that increasing operational scale did not translate into increased economic efficiency during the final year of the observed period.