Stock Analysis on Net

Williams-Sonoma Inc. (NYSE:WSM)

$22.49

This company has been moved to the archive! The financial data has not been updated since May 24, 2024.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Paying user area


We accept:

Visa Mastercard American Express Maestro Discover JCB PayPal Google Pay
Visa Secure Mastercard Identity Check American Express SafeKey

Adjustments to Financial Statements: Removal of Goodwill

Williams-Sonoma Inc., adjustments to financial statements

US$ in thousands

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Adjustment to Total Assets
Total assets (as reported)
Less: Goodwill
Total assets (adjusted)
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported)
Less: Goodwill
Stockholders’ equity (adjusted)

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The financial data reveals several notable trends in the total assets and stockholders' equity of the company over the analyzed periods. Both reported and goodwill-adjusted figures exhibit consistent growth, with some fluctuations in the growth rate across the years.

Total Assets
Reported total assets increased significantly from approximately 2.81 billion US dollars in early 2019 to about 5.27 billion US dollars by early 2024, nearly doubling over the span of five years. The largest year-over-year growth occurred between February 2019 and February 2020, with an increase of approximately 44%, followed by more moderate growth in subsequent years.
Goodwill-adjusted total assets followed a similar upward trend, growing from around 2.73 billion US dollars in early 2019 to roughly 5.20 billion US dollars by early 2024. The difference between reported and adjusted total assets is consistently close, indicating relatively stable goodwill valuations during this period.
Stockholders' Equity
Reported stockholders’ equity demonstrated a steady upward trajectory, rising from approximately 1.16 billion US dollars in 2019 to about 2.13 billion US dollars by 2024. A particularly strong increase is visible between 2020 and 2021, where equity jumped by roughly 33%. Growth after 2021 continued but at a more moderate pace.
Goodwill-adjusted stockholders’ equity also increased steadily from roughly 1.07 billion US dollars in 2019 to approximately 2.05 billion US dollars in 2024. The adjustment slightly reduces the equity figures compared to reported values but preserves the growth pattern and scale of increase over time.
Comparative Insights
The gap between reported and adjusted figures for both total assets and stockholders’ equity remains relatively stable across all periods, suggesting that goodwill comprises a consistent proportion of the company’s financial base. The sustained increase in both assets and equity reflects ongoing expansion and potentially successful operational or investment strategies.
The strong increases in total assets and equity, particularly in the earlier years, indicate a phase of robust growth, which stabilizes towards the latter periods. This trend may reflect maturation of the company’s business operations or adjustments in strategic asset management.

Williams-Sonoma Inc., Financial Data: Reported vs. Adjusted


Adjusted Financial Ratios: Removal of Goodwill (Summary)

Williams-Sonoma Inc., adjusted financial ratios

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Total Asset Turnover
Reported total asset turnover
Adjusted total asset turnover
Financial Leverage
Reported financial leverage
Adjusted financial leverage
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA
Adjusted ROA

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The analyzed financial data reveals several notable trends and fluctuations across the fiscal years presented.

Total Asset Turnover
The reported total asset turnover ratio started at 2.02 in early 2019, experiencing a sharp decline to approximately 1.45 in early 2020 and remained relatively stable around 1.46 in early 2021. It subsequently increased to 1.78 in early 2022 and further to 1.86 in early 2023 before dropping again to 1.47 in early 2024. The adjusted total asset turnover followed a similar pattern, consistently remaining slightly higher than the reported values but maintaining the same overall trend of decline, recovery, and subsequent decrease.
Financial Leverage
The reported financial leverage ratio increased markedly from 2.43 in early 2019 to a peak of 3.28 in early 2020, then gradually decreased over the next several years, reaching 2.48 in early 2024. The adjusted financial leverage exhibited the same pattern but was consistently higher than the reported figures, peaking at 3.45 in early 2020 and declining to 2.53 in early 2024.
Return on Equity (ROE)
The reported ROE demonstrated strong growth from 28.87% in 2019 to a substantial peak of 67.68% in early 2022, slightly decreasing to 66.31% in early 2023, and further declining to 44.63% by early 2024. The adjusted ROE mirrored this trend, with values consistently marginally higher than the reported, peaking at 71.34% in 2022 and subsequently falling to 46.32% in 2024.
Return on Assets (ROA)
The reported ROA increased from 11.86% in 2019 to 14.6% in 2021, followed by a sharp rise to 24.35% in 2022. It maintained a similar level at 24.19% in 2023 before declining to 18.01% in 2024. The adjusted ROA was slightly higher across all years and displayed the same general pattern of moderate increase, significant improvement in 2022, stability in 2023, and decrease in 2024.

Overall, the data indicate a period of increased operational efficiency and profitability culminating around 2022 and 2023, followed by a noticeable decline in 2024. The asset turnover and asset returns suggest the company improved asset utilization efficiency and profitability before facing challenges in the most recent year. The decrease in financial leverage over time indicates a reduction in reliance on debt. Adjustments for goodwill consistently raise the ratios slightly, suggesting goodwill has a modest impact on the base asset and equity figures used in these calculations.


Williams-Sonoma Inc., Financial Ratios: Reported vs. Adjusted


Adjusted Total Asset Turnover

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net revenues
Total assets
Activity Ratio
Total asset turnover1
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net revenues
Adjusted total assets
Activity Ratio
Adjusted total asset turnover2

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 Total asset turnover = Net revenues ÷ Total assets
= ÷ =

2 Adjusted total asset turnover = Net revenues ÷ Adjusted total assets
= ÷ =


The analysis of the reported and goodwill-adjusted financial data over the six-year period reveals several notable trends regarding the total assets and asset turnover ratios.

Total Assets
The reported total assets increased substantially from US$2,812,844 thousand in 2019 to US$5,273,548 thousand in 2024, indicating significant growth in the asset base over the period. The increase was not linear; there was a marked jump between 2019 and 2020, followed by more moderate growth, with some slight fluctuations around 2021 and 2022 before rising again towards 2024.
The adjusted total assets, which exclude goodwill, displayed a similar trajectory, increasing from US$2,727,462 thousand in 2019 to US$5,196,242 thousand in 2024. The adjusted figures remained consistently lower than the reported amounts, reflecting the exclusion of goodwill. The general growth trend aligns closely with that of reported total assets, suggesting that growth was driven primarily by tangible or non-goodwill assets.
Total Asset Turnover Ratios
Reported total asset turnover showed a decline from 2.02 in 2019 to a low point of 1.45 in 2020, indicating reduced efficiency in using assets to generate sales. The ratio remained relatively stable in 2021 before improving noticeably to 1.78 in 2022 and 1.86 in 2023, implying enhanced operational effectiveness or higher sales relative to asset levels during those years. However, there was a reversal in 2024 with turnover declining again to 1.47.
The adjusted total asset turnover mirrored the reported ratio closely, starting at 2.08 in 2019, dropping to 1.49 in 2020, and maintaining similar trends through the periods, with a peak at 1.89 in 2023 and then falling back to 1.49 in 2024. This parallel movement suggests that goodwill adjustments have a limited impact on turnover analysis, and the fluctuations are driven by underlying asset utilization rather than intangible asset effects.

Overall, the company experienced substantial asset growth from 2019 to 2024, with efficiency in asset utilization varying over the years. Asset turnover declined sharply in 2020, possibly reflecting operational challenges or expansions outpacing sales growth. Improvement from 2021 through 2023 suggests more effective asset use or stronger sales momentum, but the decline in 2024 underlines a need for further investigation into factors affecting asset productivity.


Adjusted Financial Leverage

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Total assets
Stockholders’ equity
Solvency Ratio
Financial leverage1
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Adjusted total assets
Adjusted stockholders’ equity
Solvency Ratio
Adjusted financial leverage2

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= ÷ =

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= ÷ =


The analysis of the financial data over the given periods reveals several notable trends in the company's assets, equity, and leverage ratios, both reported and adjusted for goodwill.

Total Assets
Reported total assets exhibited a general upward trajectory from approximately 2.81 billion USD in early 2019 to over 5.27 billion USD by early 2024. There was a marked increase between 2019 and 2020, followed by steady growth thereafter. The adjusted total assets, which account for goodwill adjustments, show a similar pattern but at slightly lower absolute values, reflecting the impact of goodwill deductions. Both measures indicate significant asset growth, particularly from 2023 to 2024.
Stockholders’ Equity
Reported stockholders’ equity rose consistently from around 1.16 billion USD in 2019 to approximately 2.13 billion USD in 2024. The adjusted equity values track closely but remain marginally lower, indicating the exclusion of goodwill in these calculations. The equity growth was relatively steady, with a perceptible acceleration in the last reported year, suggesting enhanced retained earnings or capital inflows during this period.
Financial Leverage
Reported financial leverage, defined as the ratio of total assets to equity, fluctuated over the studied years. It peaked at 3.28 in 2020, indicating higher use of debt or other liabilities relative to equity, and then gradually declined to 2.48 by 2024. This trend suggests a gradual deleveraging or strengthening of the equity base relative to asset size. Adjusted financial leverage ratios, which consider goodwill adjustments, mirror this trend but consistently reflect a slightly higher leverage ratio compared to reported figures. This implies that goodwill adjustments increase perceived leverage, possibly due to lowered equity figures after adjustments.

Overall, the data indicates a company expanding its asset base and equity, while managing to reduce its leverage ratio over time. The adjustments for goodwill consistently lower asset and equity values, moderately increasing leverage ratios, but do not alter the fundamental upward trends in size and the downward trend in leverage. The decrease in leverage ratios in recent years may point to a more conservative financial structure or improved capacity to finance assets through equity rather than debt.


Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net earnings
Stockholders’ equity
Profitability Ratio
ROE1
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net earnings
Adjusted stockholders’ equity
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 ROE = 100 × Net earnings ÷ Stockholders’ equity
= 100 × ÷ =

2 Adjusted ROE = 100 × Net earnings ÷ Adjusted stockholders’ equity
= 100 × ÷ =


The financial data indicates a general upward trend in both reported and adjusted stockholders’ equity over the six-year period. Reported stockholders’ equity increased from approximately 1.16 billion USD in early 2019 to about 2.13 billion USD by early 2024. Similarly, adjusted stockholders’ equity rose from roughly 1.07 billion USD to just over 2.05 billion USD in the same timeframe, reflecting consistent growth in the company's net asset base after adjustment for goodwill.

Regarding profitability metrics, reported return on equity (ROE) displayed strong fluctuations. Initially around 29% in 2019 and 2020, ROE surged significantly to over 41% by 2021, and then peaked dramatically at approximately 68% in 2022. Although it slightly decreased in subsequent years, it remained elevated near 44% by 2024. Adjusted ROE followed a similar trajectory, starting slightly higher than the reported measure at about 31% in 2019, escalating to over 71% in 2022, then retreating to around 46% by 2024.

The pronounced increase in ROE—both reported and adjusted—between 2020 and 2022 suggests a period of enhanced profitability and efficient use of equity capital. The decline in these ratios post-2022, while still historically high, may indicate normalization after an exceptional performance phase or a relative increase in equity base diluting returns.

Overall, the data reflects sustained growth in equity with accompanying heightened profitability, although marked by strong volatility in the return on equity metrics. The adjusted figures consistently lag slightly behind reported ones, indicating that goodwill adjustments reduce equity slightly but do not significantly alter the overall trends.


Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net earnings
Total assets
Profitability Ratio
ROA1
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net earnings
Adjusted total assets
Profitability Ratio
Adjusted ROA2

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 ROA = 100 × Net earnings ÷ Total assets
= 100 × ÷ =

2 Adjusted ROA = 100 × Net earnings ÷ Adjusted total assets
= 100 × ÷ =


Total Assets
The reported total assets exhibit a generally increasing trend over the six-year period, rising from approximately $2.81 billion in early 2019 to $5.27 billion by early 2024. There is a notable jump in assets between 2019 and 2020, followed by a more moderate increase through 2021 to 2023, with another substantial rise in 2024. Adjusted total assets, which exclude goodwill, follow a similar pattern but remain consistently lower than reported assets, indicating the presence of goodwill in the asset base. The adjustment values track closely with the reported figures, maintaining the overall upward trajectory.
Return on Assets (ROA)
Reported ROA demonstrates variability throughout the period. It starts at 11.86% in 2019, declines to 8.78% in 2020, then experiences a strong recovery and growth, peaking at 24.35% in 2022. Thereafter, it slightly decreases to 24.19% in 2023 and further declines to 18.01% in 2024. Adjusted ROA follows the same pattern, with slightly higher values than the reported ROA each year, suggesting that goodwill adjustments have a modest positive effect on the asset profitability measure. The peak in ROA during 2022-2023 implies a period of enhanced asset efficiency or profitability, followed by a recent dip in the last reported year.
Insights and Observations
The consistent increase in both reported and adjusted total assets over the years indicates growth in the company's asset base, which could be due to business expansion, acquisitions, or other asset investments. The divergence between reported and adjusted figures highlights the impact of goodwill on the asset composition, warranting attention in asset quality assessment. The fluctuations in ROA, particularly the strong increase in 2021 and 2022, may reflect operational improvements or favorable market conditions, while the decline in 2024 suggests caution and possible emerging challenges affecting asset returns. Overall, the data suggests solid growth accompanied by volatile profitability trends linked to asset utilization efficiency.