Stock Analysis on Net

Booking Holdings Inc. (NASDAQ:BKNG) 

Analysis of Investments

Microsoft Excel

Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

Booking Holdings Inc., adjustment to net income

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net income (as reported) 5,882 4,289 3,058 1,165 59
Add: Net unrealized gains (losses) on available-for-sale securities 3 7 (12) 31 23
Net income (adjusted) 5,885 4,296 3,046 1,196 82

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

Booking Holdings Inc., adjusted profitability ratios

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net Profit Margin
Reported net profit margin 24.78% 20.07% 17.89% 10.63% 0.87%
Adjusted net profit margin 24.79% 20.11% 17.82% 10.91% 1.21%
Return on Equity (ROE)
Reported ROE 109.92% 18.86% 1.21%
Adjusted ROE 109.49% 19.36% 1.68%
Return on Assets (ROA)
Reported ROA 21.23% 17.62% 12.06% 4.93% 0.27%
Adjusted ROA 21.24% 17.65% 12.01% 5.06% 0.37%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Profitability ratio Description The company
Adjusted net profit margin An indicator of profitability, calculated as adjusted net income divided by revenue. Booking Holdings Inc. adjusted net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.
Adjusted ROA A profitability ratio calculated as adjusted net income divided by total assets. Booking Holdings Inc. adjusted ROA improved from 2022 to 2023 and from 2023 to 2024.

Booking Holdings Inc., Profitability Ratios: Reported vs. Adjusted


Adjusted Net Profit Margin

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income 5,882 4,289 3,058 1,165 59
Revenues 23,739 21,365 17,090 10,958 6,796
Profitability Ratio
Net profit margin1 24.78% 20.07% 17.89% 10.63% 0.87%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 5,885 4,296 3,046 1,196 82
Revenues 23,739 21,365 17,090 10,958 6,796
Profitability Ratio
Adjusted net profit margin2 24.79% 20.11% 17.82% 10.91% 1.21%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 Net profit margin = 100 × Net income ÷ Revenues
= 100 × 5,882 ÷ 23,739 = 24.78%

2 Adjusted net profit margin = 100 × Adjusted net income ÷ Revenues
= 100 × 5,885 ÷ 23,739 = 24.79%

Profitability ratio Description The company
Adjusted net profit margin An indicator of profitability, calculated as adjusted net income divided by revenue. Booking Holdings Inc. adjusted net profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income 5,882 4,289 3,058 1,165 59
Stockholders’ equity (deficit) (4,020) (2,744) 2,782 6,178 4,893
Profitability Ratio
ROE1 109.92% 18.86% 1.21%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 5,885 4,296 3,046 1,196 82
Stockholders’ equity (deficit) (4,020) (2,744) 2,782 6,178 4,893
Profitability Ratio
Adjusted ROE2 109.49% 19.36% 1.68%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity (deficit)
= 100 × 5,882 ÷ -4,020 =

2 Adjusted ROE = 100 × Adjusted net income ÷ Stockholders’ equity (deficit)
= 100 × 5,885 ÷ -4,020 =


Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income 5,882 4,289 3,058 1,165 59
Total assets 27,708 24,342 25,361 23,641 21,874
Profitability Ratio
ROA1 21.23% 17.62% 12.06% 4.93% 0.27%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 5,885 4,296 3,046 1,196 82
Total assets 27,708 24,342 25,361 23,641 21,874
Profitability Ratio
Adjusted ROA2 21.24% 17.65% 12.01% 5.06% 0.37%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 5,882 ÷ 27,708 = 21.23%

2 Adjusted ROA = 100 × Adjusted net income ÷ Total assets
= 100 × 5,885 ÷ 27,708 = 21.24%

Profitability ratio Description The company
Adjusted ROA A profitability ratio calculated as adjusted net income divided by total assets. Booking Holdings Inc. adjusted ROA improved from 2022 to 2023 and from 2023 to 2024.