Net Profit Margin
since 2005
Calculation
Booking Holdings Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 20.07% | = | 100 | × | 4,289) | ÷ | 21,365) |
| Dec 31, 2022 | 17.89% | = | 100 | × | 3,058) | ÷ | 17,090) |
| Dec 31, 2021 | 10.63% | = | 100 | × | 1,165) | ÷ | 10,958) |
| Dec 31, 2020 | 0.87% | = | 100 | × | 59) | ÷ | 6,796) |
| Dec 31, 2019 | 32.29% | = | 100 | × | 4,865) | ÷ | 15,066) |
| Dec 31, 2018 | 27.52% | = | 100 | × | 3,998) | ÷ | 14,527) |
| Dec 31, 2017 | 18.46% | = | 100 | × | 2,341) | ÷ | 12,681) |
| Dec 31, 2016 | 19.87% | = | 100 | × | 2,135) | ÷ | 10,743) |
| Dec 31, 2015 | 27.66% | = | 100 | × | 2,551) | ÷ | 9,224) |
| Dec 31, 2014 | 28.69% | = | 100 | × | 2,422) | ÷ | 8,442) |
| Dec 31, 2013 | 27.86% | = | 100 | × | 1,893) | ÷ | 6,793) |
| Dec 31, 2012 | 26.98% | = | 100 | × | 1,420) | ÷ | 5,261) |
| Dec 31, 2011 | 24.25% | = | 100 | × | 1,056) | ÷ | 4,356) |
| Dec 31, 2010 | 17.10% | = | 100 | × | 528) | ÷ | 3,085) |
| Dec 31, 2009 | 20.93% | = | 100 | × | 489) | ÷ | 2,338) |
| Dec 31, 2008 | 10.26% | = | 100 | × | 193) | ÷ | 1,885) |
| Dec 31, 2007 | 11.15% | = | 100 | × | 157) | ÷ | 1,409) |
| Dec 31, 2006 | 6.63% | = | 100 | × | 74) | ÷ | 1,123) |
| Dec 31, 2005 | 20.02% | = | 100 | × | 193) | ÷ | 963) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
Comparison to Competitors
Booking Holdings Inc., net profit margin, long-term trends, comparison to competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 20.07% | 48.32% | 12.45% | 33.22% | 11.46% |
| Dec 31, 2022 | 17.89% | 22.54% | 10.41% | 26.65% | 10.18% |
| Dec 31, 2021 | 10.63% | -5.88% | 8.65% | 32.49% | 14.45% |
| Dec 31, 2020 | 0.87% | -135.71% | 5.94% | 24.63% | 3.95% |
| Dec 31, 2019 | 32.29% | — | 6.27% | 28.59% | 13.58% |
| Dec 31, 2018 | 27.52% | — | 3.63% | 28.18% | 18.28% |
| Dec 31, 2017 | 18.46% | — | 3.94% | 22.75% | 12.89% |
| Dec 31, 2016 | 19.87% | — | 0.59% | 19.03% | 13.22% |
| Dec 31, 2015 | 27.66% | — | 10.57% | 17.82% | 14.39% |
| Dec 31, 2014 | 28.69% | — | 10.84% | 17.34% | 12.57% |
| Dec 31, 2013 | 27.86% | — | 10.19% | 19.87% | 0.06% |
| Dec 31, 2012 | 26.98% | — | 10.18% | 19.82% | 10.40% |
| Dec 31, 2011 | 24.25% | — | 9.47% | 20.38% | 10.65% |
| Dec 31, 2010 | 17.10% | — | 9.75% | 20.55% | 8.83% |
| Dec 31, 2009 | 20.93% | — | 8.35% | 20.01% | 4.00% |
| Dec 31, 2008 | 10.26% | — | 5.87% | 18.34% | 3.04% |
| Dec 31, 2007 | 11.15% | — | 6.50% | 10.51% | 7.15% |
| Dec 31, 2006 | 6.63% | — | 5.03% | 16.42% | 7.25% |
| Dec 31, 2005 | 20.02% | — | 6.01% | 12.72% | 7.76% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
Booking Holdings Inc., net profit margin, long-term trends, comparison to sector (consumer services)
| Booking Holdings Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2023 | 20.07% | 22.32% |
| Dec 31, 2022 | 17.89% | 17.09% |
| Dec 31, 2021 | 10.63% | 17.21% |
| Dec 31, 2020 | 0.87% | 2.53% |
| Dec 31, 2019 | 32.29% | 21.75% |
| Dec 31, 2018 | 27.52% | 22.44% |
| Dec 31, 2017 | 18.46% | 16.99% |
| Dec 31, 2016 | 19.87% | 15.95% |
| Dec 31, 2015 | 27.66% | 17.69% |
| Dec 31, 2014 | 28.69% | 17.17% |
| Dec 31, 2013 | 27.86% | 14.74% |
| Dec 31, 2012 | 26.98% | 17.49% |
| Dec 31, 2011 | 24.25% | 17.69% |
| Dec 31, 2010 | 17.10% | 16.62% |
| Dec 31, 2009 | 20.93% | 15.28% |
| Dec 31, 2008 | 10.26% | 13.20% |
| Dec 31, 2007 | 11.15% | 9.50% |
| Dec 31, 2006 | 6.63% | 13.49% |
| Dec 31, 2005 | 20.02% | 11.71% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Booking Holdings Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Booking Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2023 | 20.07% | 7.92% |
| Dec 31, 2022 | 17.89% | 5.15% |
| Dec 31, 2021 | 10.63% | 9.20% |
| Dec 31, 2020 | 0.87% | 5.24% |
| Dec 31, 2019 | 32.29% | 5.92% |
| Dec 31, 2018 | 27.52% | 6.19% |
| Dec 31, 2017 | 18.46% | 4.38% |
| Dec 31, 2016 | 19.87% | 5.77% |
| Dec 31, 2015 | 27.66% | 6.37% |
| Dec 31, 2014 | 28.69% | 4.66% |
| Dec 31, 2013 | 27.86% | 5.29% |
| Dec 31, 2012 | 26.98% | 5.32% |
| Dec 31, 2011 | 24.25% | 8.80% |
| Dec 31, 2010 | 17.10% | 5.80% |
| Dec 31, 2009 | 20.93% | 4.94% |
| Dec 31, 2008 | 10.26% | 0.22% |
| Dec 31, 2007 | 11.15% | 3.23% |
| Dec 31, 2006 | 6.63% | 0.73% |
| Dec 31, 2005 | 20.02% | 4.49% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).