Calculation
Operating profit margin | = | 100 | × | Operating income (loss)1 | ÷ | Revenues1 | |
---|---|---|---|---|---|---|---|
Dec 31, 2023 | 27.31% | = | 100 | × | 5,835) | ÷ | 21,365) |
Dec 31, 2022 | 29.85% | = | 100 | × | 5,102) | ÷ | 17,090) |
Dec 31, 2021 | 22.78% | = | 100 | × | 2,496) | ÷ | 10,958) |
Dec 31, 2020 | -9.28% | = | 100 | × | (631) | ÷ | 6,796) |
Dec 31, 2019 | 35.48% | = | 100 | × | 5,345) | ÷ | 15,066) |
Dec 31, 2018 | 36.77% | = | 100 | × | 5,341) | ÷ | 14,527) |
Dec 31, 2017 | 35.79% | = | 100 | × | 4,538) | ÷ | 12,681) |
Dec 31, 2016 | 27.05% | = | 100 | × | 2,906) | ÷ | 10,743) |
Dec 31, 2015 | 35.33% | = | 100 | × | 3,259) | ÷ | 9,224) |
Dec 31, 2014 | 36.41% | = | 100 | × | 3,073) | ÷ | 8,442) |
Dec 31, 2013 | 35.51% | = | 100 | × | 2,412) | ÷ | 6,793) |
Dec 31, 2012 | 34.78% | = | 100 | × | 1,830) | ÷ | 5,261) |
Dec 31, 2011 | 32.12% | = | 100 | × | 1,399) | ÷ | 4,356) |
Dec 31, 2010 | 25.50% | = | 100 | × | 787) | ÷ | 3,085) |
Dec 31, 2009 | 20.14% | = | 100 | × | 471) | ÷ | 2,338) |
Dec 31, 2008 | 15.36% | = | 100 | × | 289) | ÷ | 1,885) |
Dec 31, 2007 | 9.79% | = | 100 | × | 138) | ÷ | 1,409) |
Dec 31, 2006 | 5.52% | = | 100 | × | 62) | ÷ | 1,123) |
Dec 31, 2005 | 3.73% | = | 100 | × | 36) | ÷ | 963) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
Comparison to Competitors
Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | McDonald’s Corp. | Starbucks Corp. | |
---|---|---|---|---|---|
Dec 31, 2023 | 27.31% | 15.31% | 15.78% | 45.68% | 16.32% |
Dec 31, 2022 | 29.85% | 21.45% | 13.44% | 40.42% | 14.32% |
Dec 31, 2021 | 22.78% | 7.17% | 10.67% | 44.59% | 16.77% |
Dec 31, 2020 | -9.28% | -106.27% | 4.85% | 38.13% | 6.64% |
Dec 31, 2019 | 35.48% | — | 7.95% | 43.03% | 15.38% |
Dec 31, 2018 | 36.77% | — | 5.31% | 41.96% | 15.71% |
Dec 31, 2017 | 35.79% | — | 6.05% | 41.86% | 18.47% |
Dec 31, 2016 | 27.05% | — | 0.89% | 31.45% | 19.57% |
Dec 31, 2015 | 35.33% | — | 16.96% | 28.12% | 18.79% |
Dec 31, 2014 | 36.41% | — | 17.30% | 28.97% | 18.73% |
Dec 31, 2013 | 35.51% | — | 16.57% | 31.18% | -2.19% |
Dec 31, 2012 | 34.78% | — | 16.69% | 31.21% | 15.02% |
Dec 31, 2011 | 32.12% | — | 15.45% | 31.58% | 14.77% |
Dec 31, 2010 | 25.50% | — | 15.68% | 31.04% | 13.26% |
Dec 31, 2009 | 20.14% | — | 13.42% | 30.08% | 5.75% |
Dec 31, 2008 | 15.36% | — | 9.31% | 27.39% | 4.85% |
Dec 31, 2007 | 9.79% | — | 9.96% | 17.02% | 11.20% |
Dec 31, 2006 | 5.52% | — | 7.53% | 20.59% | 11.48% |
Dec 31, 2005 | 3.73% | — | 4.94% | 19.66% | 12.26% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).