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- Statement of Comprehensive Income
- Balance Sheet: Assets
- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Geographic Areas
- Common Stock Valuation Ratios
- Operating Profit Margin since 2005
- Current Ratio since 2005
- Debt to Equity since 2005
- Price to Book Value (P/BV) since 2005
- Price to Sales (P/S) since 2005
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Adjusted Financial Ratios (Summary)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
The financial metrics demonstrate notable shifts over the five-year period. Generally, adjusted ratios present a more conservative view than their reported counterparts, often reflecting the impact of specific accounting treatments. Several key trends emerge regarding asset utilization, liquidity, leverage, and profitability.
- Asset Turnover
- Both the reported and adjusted total asset turnover ratios exhibit an increasing trend from 2021 to 2023, with the adjusted ratio moving from 0.47 to 0.90. While the reported ratio experienced a slight decrease in 2024 to 0.86, it recovered to 0.92 in 2025. The adjusted ratio mirrored this pattern, reaching 0.95 in 2025. This suggests improving efficiency in asset utilization over the period, though a slight dip occurred in 2024.
- Liquidity
- The reported and adjusted current ratios both decreased from 2021 to 2022, then stabilized between 1.28 and 1.34 for the remaining years. The decline from 2.10/2.12 in 2021 to approximately 1.30 in subsequent years indicates a potential reduction in short-term liquidity, although the ratios remain above 1.0, suggesting sufficient current assets to cover current liabilities.
- Leverage
- Reported debt to equity and financial leverage ratios increased significantly from 2021 to 2022, with reported debt to equity rising from 1.77 to 4.51 and reported financial leverage increasing from 3.83 to 9.12. Adjusted ratios show similar increases, though to a lesser extent. Values for these ratios are unavailable for 2023-2025, preventing assessment of subsequent trends. Reported and adjusted debt to capital ratios also increased from 2021 to 2025, indicating a growing reliance on debt financing.
- Profitability
- Reported net profit margin increased substantially from 10.63% in 2021 to 24.78% in 2024, before decreasing slightly to 20.08% in 2025. The adjusted net profit margin also increased, but to a lesser degree, moving from 5.43% to 18.44% in 2025. This difference between reported and adjusted margins suggests that certain adjustments significantly impact reported profitability. Reported return on equity (ROE) experienced a dramatic increase from 18.86% to 109.92% in 2022, followed by missing values for subsequent years. Adjusted ROE shows a similar, though less extreme, increase. Both reported and adjusted return on assets (ROA) increased consistently from 2021 to 2024, peaking at 21.23% and 21.83% respectively, before declining slightly in 2025.
In summary, the period under review demonstrates improving asset utilization and profitability, alongside a potential decrease in short-term liquidity and an increase in leverage, particularly evident in 2022. The discrepancies between reported and adjusted ratios highlight the importance of understanding the underlying accounting adjustments impacting financial performance.
Booking Holdings Inc., Financial Ratios: Reported vs. Adjusted
Adjusted Total Asset Turnover
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Total asset turnover = Revenues ÷ Total assets
= ÷ =
2 Adjusted total assets. See details »
3 2025 Calculation
Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= ÷ =
The period between December 31, 2021, and December 31, 2025, demonstrates a generally positive trend in revenue generation alongside fluctuations in total asset levels. Analysis of the reported and adjusted total asset turnover ratios reveals insights into the company’s efficiency in utilizing its assets to generate sales.
- Revenues
- Revenues exhibited a consistent upward trajectory throughout the observed period. Starting at US$10,958 million in 2021, revenues increased to US$17,090 million in 2022, then to US$21,365 million in 2023. This growth continued, reaching US$23,739 million in 2024 and culminating in US$26,917 million in 2025. The rate of increase appears to moderate slightly in the later years.
- Total Assets
- Total assets experienced more variability. An initial increase from US$23,641 million in 2021 to US$25,361 million in 2022 was followed by a decrease to US$24,342 million in 2023. Assets then rose to US$27,708 million in 2024 and further to US$29,264 million in 2025. This suggests potential asset management strategies or external factors influencing asset levels.
- Reported Total Asset Turnover
- The reported total asset turnover ratio showed an increasing trend from 0.46 in 2021 to 0.67 in 2022, and then a substantial increase to 0.88 in 2023. A slight decrease to 0.86 was observed in 2024, followed by a further increase to 0.92 in 2025. This indicates improving efficiency in generating revenue from assets, with a minor dip in 2024 before resuming the upward trend.
- Adjusted Total Assets & Turnover
- Adjusted total assets mirrored the trend of reported total assets, with values of US$23,188 million, US$24,865 million, US$23,804 million, US$27,192 million, and US$28,461 million for the years 2021 through 2025, respectively. The adjusted total asset turnover ratio followed a similar pattern to the reported ratio, increasing from 0.47 in 2021 to 0.69 in 2022, then to 0.90 in 2023. A slight decrease to 0.87 was noted in 2024, with a subsequent increase to 0.95 in 2025. The adjusted ratio consistently remained slightly below the reported ratio, suggesting the adjustments reduce the asset base and consequently increase the turnover calculation.
Overall, the company demonstrates increasing efficiency in asset utilization, as evidenced by the rising trend in both reported and adjusted total asset turnover ratios. The fluctuations in total asset levels warrant further investigation to understand the underlying drivers. The consistent increase in revenue alongside improving asset turnover suggests effective operational performance.
Adjusted Current Ratio
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Current ratio = Current assets ÷ Current liabilities
= ÷ =
2 Adjusted current assets. See details »
3 Adjusted current liabilities. See details »
4 2025 Calculation
Adjusted current ratio = Adjusted current assets ÷ Adjusted current liabilities
= ÷ =
The adjusted current ratio exhibits a fluctuating pattern over the five-year period. Initially, the ratio demonstrates a slight decline followed by a period of relative stability, and then a modest increase.
- Overall Trend
- The adjusted current ratio begins at 2.12 in 2021, decreases to 1.88 in 2022, then falls to 1.29 in 2023. A slight recovery is observed in 2024, with the ratio reaching 1.32, and continues to 1.34 in 2025. This suggests a weakening of short-term liquidity initially, followed by a stabilization and minor improvement in the most recent periods.
- Comparison to Reported Current Ratio
- The adjusted current ratio closely mirrors the reported current ratio throughout the observed period. The differences between the two ratios are minimal in each year, indicating that the adjustments made to current assets and liabilities have a limited impact on the overall assessment of short-term liquidity. Both ratios follow the same trend of decline and subsequent stabilization.
- Year-over-Year Changes
- From 2021 to 2022, the adjusted current ratio decreased by 0.24. The most significant decrease occurred between 2022 and 2023, with a drop of 0.59. The subsequent increases from 2023 to 2024 and 2024 to 2025 were smaller, at 0.03 and 0.02 respectively. These changes suggest that the company’s short-term liquidity position experienced a more substantial shift between 2022 and 2023 than in other periods.
- Underlying Components
- Adjusted current assets increased consistently over the period, moving from US$13,246 million in 2021 to US$22,401 million in 2025. Adjusted current liabilities also increased, but at a varying rate. The most substantial increase in current liabilities occurred between 2022 and 2023, which contributed significantly to the decline in the adjusted current ratio during that period. The relatively stable current liabilities in 2024 and 2025 facilitated the slight recovery in the ratio.
In conclusion, the adjusted current ratio indicates a period of declining short-term liquidity followed by a period of stabilization and modest improvement. The adjustments to current assets and liabilities do not materially alter the overall picture of the company’s short-term financial health as indicated by the reported current ratio.
Adjusted Debt to Equity
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Debt to equity = Total debt ÷ Stockholders’ equity (deficit)
= ÷ =
2 Adjusted total debt. See details »
3 Adjusted stockholders’ equity (deficit). See details »
4 2025 Calculation
Adjusted debt to equity = Adjusted total debt ÷ Adjusted stockholders’ equity (deficit)
= ÷ =
Total debt exhibited a consistent upward trend from 2021 through 2025, increasing from US$10,936 million to US$18,742 million. Simultaneously, stockholders’ equity transitioned from a positive value of US$6,178 million in 2021 to a deficit of US$5,578 million by 2025. This shift in equity significantly impacted the reported and adjusted debt to equity ratios.
- Reported Debt to Equity
- The reported debt to equity ratio increased substantially from 1.77 in 2021 to 4.51 in 2022. Values for 2023, 2024, and 2025 are not presented. This initial increase reflects the combined effect of rising debt and declining equity.
- Adjusted Debt to Equity
- The adjusted debt to equity ratio mirrored the trend of the reported ratio, rising from 1.72 in 2021 to 4.45 in 2022. Similar to the reported ratio, values are unavailable for 2023, 2024, and 2025. The adjusted ratio remained consistently close to the reported ratio throughout the observed period, suggesting that the adjustments made to total debt and stockholders’ equity did not substantially alter the overall leverage picture.
The progression of adjusted total debt and adjusted stockholders’ equity (deficit) closely followed the trends of their unadjusted counterparts. The increasing debt burden, coupled with the erosion of equity, indicates a growing reliance on debt financing. The transition of stockholders’ equity into a deficit position is a notable development, potentially signaling financial distress or aggressive capital allocation strategies. The absence of reported debt to equity and adjusted debt to equity ratios for the years 2023 through 2025 limits a complete assessment of the long-term leverage trend.
- Overall Trend
- A clear pattern of increasing leverage is evident. The company’s financial structure is becoming increasingly reliant on debt, while equity is diminishing. This trend warrants further investigation to understand the underlying drivers and potential implications for financial stability.
Adjusted Debt to Capital
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Debt to capital = Total debt ÷ Total capital
= ÷ =
2 Adjusted total debt. See details »
3 Adjusted total capital. See details »
4 2025 Calculation
Adjusted debt to capital = Adjusted total debt ÷ Adjusted total capital
= ÷ =
The information presents a five-year trend of debt and capital figures, culminating in calculated ratios. Total debt consistently increased from 2021 to 2025, while total capital experienced fluctuations over the same period. Consequently, both reported and adjusted debt to capital ratios demonstrate an increasing trend.
- Total Debt & Capital
- Total debt increased steadily from US$10,936 million in 2021 to US$18,742 million in 2025. Total capital decreased from US$17,114 million in 2021 to US$11,508 million in 2022, then showed modest increases in subsequent years, reaching US$13,164 million in 2025. This pattern suggests a shift in the company’s financing structure, with increasing reliance on debt relative to capital.
- Reported Debt to Capital Ratio
- The reported debt to capital ratio rose from 0.64 in 2021 to 1.42 in 2025. The most significant increase occurred between 2021 and 2023, moving from 0.64 to 1.24. The rate of increase slowed slightly between 2023 and 2025, but the overall trend remains upward, indicating a growing proportion of debt financing compared to total capital.
- Adjusted Debt to Capital Ratio
- The adjusted debt to capital ratio mirrors the trend of the reported ratio, increasing from 0.63 in 2021 to 1.49 in 2025. The adjusted ratio demonstrates a similar pattern of acceleration between 2021 and 2023, followed by a more moderate increase. The values for the adjusted ratio are very close to the reported ratio throughout the period, suggesting that the adjustments made to total debt and capital have a limited impact on the overall ratio.
The consistent increase in both reported and adjusted debt to capital ratios over the five-year period suggests a growing financial leverage. Further investigation would be required to understand the reasons behind these changes and their potential implications for the company’s financial health and future performance.
Adjusted Financial Leverage
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Financial leverage = Total assets ÷ Stockholders’ equity (deficit)
= ÷ =
2 Adjusted total assets. See details »
3 Adjusted stockholders’ equity (deficit). See details »
4 2025 Calculation
Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity (deficit)
= ÷ =
The financial position reflected a notable shift in leverage metrics between 2021 and 2025. Total assets exhibited an overall increasing trend, rising from US$23,641 million in 2021 to US$29,264 million in 2025, although a slight decrease was observed between 2021 and 2022, and again between 2022 and 2023. Simultaneously, stockholders’ equity experienced a significant decline, transitioning from a positive value of US$6,178 million in 2021 to a deficit of US$5,578 million in 2025.
- Reported Financial Leverage
- Reported financial leverage increased substantially from 3.83 in 2021 to 9.12 in 2022. Values for 2023, 2024, and 2025 are not available for comparison.
- Adjusted Financial Leverage
- Adjusted financial leverage mirrored the trend in reported leverage, increasing from 3.50 in 2021 to 8.37 in 2022. Similar to the reported metric, adjusted financial leverage values are absent for the years 2023, 2024, and 2025.
The adjusted total assets and adjusted stockholders’ equity (deficit) followed similar patterns to their unadjusted counterparts. Adjusted total assets increased over the period, reaching US$28,461 million in 2025, while adjusted stockholders’ equity moved from a positive US$6,633 million in 2021 to a deficit of US$6,364 million in 2025. The consistent decline in equity, coupled with the increase in assets, contributed to the rising leverage ratios observed in 2022.
The absence of reported and adjusted financial leverage figures for 2023, 2024, and 2025 limits a complete assessment of the longer-term trend. However, the available information indicates a substantial increase in financial leverage between 2021 and 2022, driven by a decrease in equity and an increase in assets.
Adjusted Net Profit Margin
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
Net profit margin = 100 × Net income ÷ Revenues
= 100 × ÷ =
2 Adjusted net income. See details »
3 2025 Calculation
Adjusted net profit margin = 100 × Adjusted net income ÷ Revenues
= 100 × ÷ =
The adjusted net profit margin exhibited a generally increasing trend over the observed period, though with some fluctuation. Initial values were considerably lower than those observed later in the period. A review of the specific figures reveals a pattern of growth followed by a recent decline.
- Adjusted Net Profit Margin Trend
- In 2021, the adjusted net profit margin stood at 5.43%. This value increased substantially to 15.75% in 2022, and continued to rise to 17.67% in 2023. The most significant increase occurred between 2023 and 2024, with the adjusted net profit margin reaching 25.01%. However, a decrease is noted in 2025, with the adjusted net profit margin falling to 18.44%.
The adjusted net income demonstrates a similar pattern of growth and recent deceleration. While revenues consistently increased throughout the period, the adjusted net profit margin’s peak in 2024 suggests a period of particularly effective cost management or revenue optimization. The subsequent decline in 2025, despite continued revenue growth, indicates potential increases in costs or a shift in revenue mix impacting profitability.
- Relationship to Reported Net Profit Margin
- The adjusted net profit margin consistently remained below the reported net profit margin across all observed years. The difference between the two margins suggests the presence of significant adjustments made to net income, potentially related to items such as stock-based compensation, amortization of intangibles, or other non-recurring expenses. The magnitude of these adjustments appears to have varied over time, influencing the gap between the reported and adjusted figures.
The substantial increase in adjusted net profit margin from 2021 to 2024 warrants further investigation to understand the drivers behind this improvement. The subsequent decrease in 2025 also merits attention to determine its sustainability and potential impact on future performance.
- Growth Rates
- The largest percentage increase in adjusted net profit margin occurred between 2023 and 2024 (approximately 41.8%). The decrease from 2024 to 2025 represents a decline of approximately 26.2% in the adjusted net profit margin.
Adjusted Return on Equity (ROE)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity (deficit)
= 100 × ÷ =
2 Adjusted net income. See details »
3 Adjusted stockholders’ equity (deficit). See details »
4 2025 Calculation
Adjusted ROE = 100 × Adjusted net income ÷ Adjusted stockholders’ equity (deficit)
= 100 × ÷ =
Net income demonstrated a significant increase from 2021 to 2023, peaking at US$4,289 million before experiencing a slight decline in 2024 and 2025. Stockholders’ equity exhibited a markedly different trajectory, transitioning from a positive value in 2021 to a substantial deficit by 2025. This shift significantly impacted both reported and adjusted return on equity calculations.
- Reported Return on Equity (ROE)
- Reported ROE increased dramatically from 18.86% in 2021 to 109.92% in 2022. Values for 2023, 2024, and 2025 are not presented. The initial increase correlates with the rise in net income and is likely exacerbated by the decreasing stockholders’ equity.
- Adjusted Net Income
- Adjusted net income followed a similar pattern to reported net income, increasing from US$595 million in 2021 to US$3,775 million in 2023, then rising to US$5,937 million in 2024 before decreasing to US$4,964 million in 2025. The magnitude of the increases and decreases, however, differed from the reported figures.
- Adjusted Stockholders’ Equity
- Adjusted stockholders’ equity mirrored the trend of reported equity, moving from a positive value of US$6,633 million in 2021 to a deficit of US$6,364 million by 2025. The rate of decline appears to accelerate over the period.
- Adjusted Return on Equity (ROE)
- Adjusted ROE increased substantially from 8.97% in 2021 to 90.58% in 2022. Similar to the reported ROE, values for 2023, 2024, and 2025 are not presented. The movement in adjusted ROE is directly linked to the changes in adjusted net income and adjusted stockholders’ equity. The consistent decline in adjusted equity, coupled with fluctuating adjusted net income, suggests potential volatility in future adjusted ROE calculations if these trends continue.
The substantial shift from positive to negative equity raises concerns regarding the company’s financial health and capital structure. While net income has generally increased, the erosion of equity significantly impacts key profitability ratios. The absence of ROE values for the later years hinders a complete assessment of the long-term trend, but the observed patterns warrant further investigation.
Adjusted Return on Assets (ROA)
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).
1 2025 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
2 Adjusted net income. See details »
3 Adjusted total assets. See details »
4 2025 Calculation
Adjusted ROA = 100 × Adjusted net income ÷ Adjusted total assets
= 100 × ÷ =
The adjusted return on assets (ROA) exhibited a clear upward trend between 2021 and 2024, followed by a slight decline in the most recent year presented. This analysis details the observed patterns in adjusted ROA and its underlying components.
- Adjusted ROA Trend
- In 2021, the adjusted ROA stood at 2.57%. A substantial increase was observed in 2022, reaching 10.82%. This positive momentum continued through 2023, with the adjusted ROA rising to 15.86%, and peaked in 2024 at 21.83%. However, 2025 saw a moderate decrease to 17.44%, indicating a potential stabilization or slight reversal of the prior trend.
- Adjusted Net Income
- Adjusted net income generally mirrored the trend in adjusted ROA. It increased from US$595 million in 2021 to US$2,691 million in 2022, US$3,775 million in 2023, and peaked at US$5,937 million in 2024. A decrease to US$4,964 million was recorded in 2025, aligning with the observed decline in adjusted ROA.
- Adjusted Total Assets
- Adjusted total assets demonstrated a consistent upward trend throughout the period. From US$23,188 million in 2021, they grew to US$24,865 million in 2022, US$23,804 million in 2023, US$27,192 million in 2024, and further to US$28,461 million in 2025. The increase in adjusted total assets contributed to the overall increase in adjusted ROA, although the rate of ROA growth exceeded the rate of asset growth, particularly between 2021 and 2024.
- Comparison to Reported ROA
- The reported ROA consistently exceeded the adjusted ROA across all years. The difference between the two metrics suggests that adjustments made to net income and total assets have a significant impact on the calculated return. The trends observed in reported ROA were similar to those in adjusted ROA, though the magnitude of the changes differed.
The observed fluctuations in adjusted ROA are likely influenced by changes in both profitability, as reflected in adjusted net income, and the scale of operations, as indicated by adjusted total assets. The decline in 2025 warrants further investigation to determine its sustainability and underlying causes.