Return on Assets (ROA)
since 2005
Calculation
Booking Holdings Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 17.62% | = | 100 | × | 4,289) | ÷ | 24,342) |
| Dec 31, 2022 | 12.06% | = | 100 | × | 3,058) | ÷ | 25,361) |
| Dec 31, 2021 | 4.93% | = | 100 | × | 1,165) | ÷ | 23,641) |
| Dec 31, 2020 | 0.27% | = | 100 | × | 59) | ÷ | 21,874) |
| Dec 31, 2019 | 22.73% | = | 100 | × | 4,865) | ÷ | 21,402) |
| Dec 31, 2018 | 17.62% | = | 100 | × | 3,998) | ÷ | 22,687) |
| Dec 31, 2017 | 9.20% | = | 100 | × | 2,341) | ÷ | 25,451) |
| Dec 31, 2016 | 10.76% | = | 100 | × | 2,135) | ÷ | 19,839) |
| Dec 31, 2015 | 14.65% | = | 100 | × | 2,551) | ÷ | 17,421) |
| Dec 31, 2014 | 16.21% | = | 100 | × | 2,422) | ÷ | 14,941) |
| Dec 31, 2013 | 18.12% | = | 100 | × | 1,893) | ÷ | 10,444) |
| Dec 31, 2012 | 21.61% | = | 100 | × | 1,420) | ÷ | 6,570) |
| Dec 31, 2011 | 26.60% | = | 100 | × | 1,056) | ÷ | 3,971) |
| Dec 31, 2010 | 18.15% | = | 100 | × | 528) | ÷ | 2,906) |
| Dec 31, 2009 | 26.69% | = | 100 | × | 489) | ÷ | 1,834) |
| Dec 31, 2008 | 14.40% | = | 100 | × | 193) | ÷ | 1,344) |
| Dec 31, 2007 | 11.63% | = | 100 | × | 157) | ÷ | 1,351) |
| Dec 31, 2006 | 6.74% | = | 100 | × | 74) | ÷ | 1,106) |
| Dec 31, 2005 | 25.56% | = | 100 | × | 193) | ÷ | 754) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
Comparison to Competitors
Booking Holdings Inc., ROA, long-term trends, comparison to competitors
| Booking Holdings Inc. | Airbnb Inc. | Chipotle Mexican Grill Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 17.62% | 23.21% | 15.27% | 15.08% | 14.01% |
| Dec 31, 2022 | 12.06% | 11.80% | 12.98% | 12.25% | 11.73% |
| Dec 31, 2021 | 4.93% | -2.57% | 9.81% | 14.01% | 13.38% |
| Dec 31, 2020 | 0.27% | -43.70% | 5.95% | 8.99% | 3.16% |
| Dec 31, 2019 | 22.73% | — | 6.86% | 12.68% | 18.73% |
| Dec 31, 2018 | 17.62% | — | 7.79% | 18.06% | 18.70% |
| Dec 31, 2017 | 9.20% | — | 8.62% | 15.36% | 20.08% |
| Dec 31, 2016 | 10.76% | — | 1.13% | 15.11% | 19.66% |
| Dec 31, 2015 | 14.65% | — | 17.45% | 11.94% | 22.15% |
| Dec 31, 2014 | 16.21% | — | 17.49% | 13.88% | 19.23% |
| Dec 31, 2013 | 18.12% | — | 16.30% | 15.25% | 0.07% |
| Dec 31, 2012 | 21.61% | — | 16.66% | 15.44% | 16.84% |
| Dec 31, 2011 | 26.60% | — | 15.08% | 16.68% | 16.92% |
| Dec 31, 2010 | 18.15% | — | 15.96% | 15.47% | 14.81% |
| Dec 31, 2009 | 26.69% | — | 13.19% | 15.06% | 7.01% |
| Dec 31, 2008 | 14.40% | — | 9.48% | 15.15% | 5.56% |
| Dec 31, 2007 | 11.63% | — | 9.77% | 8.15% | 12.59% |
| Dec 31, 2006 | 6.74% | — | 6.86% | 12.21% | 12.74% |
| Dec 31, 2005 | 25.56% | — | 9.60% | 8.68% | 14.07% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
Booking Holdings Inc., ROA, long-term trends, comparison to sector (consumer services)
| Booking Holdings Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2023 | 17.62% | 16.52% |
| Dec 31, 2022 | 12.06% | 12.08% |
| Dec 31, 2021 | 4.93% | 10.22% |
| Dec 31, 2020 | 0.27% | 1.24% |
| Dec 31, 2019 | 22.73% | 15.92% |
| Dec 31, 2018 | 17.62% | 17.84% |
| Dec 31, 2017 | 9.20% | 14.00% |
| Dec 31, 2016 | 10.76% | 14.37% |
| Dec 31, 2015 | 14.65% | 14.62% |
| Dec 31, 2014 | 16.21% | 15.50% |
| Dec 31, 2013 | 18.12% | 12.90% |
| Dec 31, 2012 | 21.61% | 16.48% |
| Dec 31, 2011 | 26.60% | 17.53% |
| Dec 31, 2010 | 18.15% | 15.57% |
| Dec 31, 2009 | 26.69% | 14.40% |
| Dec 31, 2008 | 14.40% | 13.50% |
| Dec 31, 2007 | 11.63% | 8.95% |
| Dec 31, 2006 | 6.74% | 12.01% |
| Dec 31, 2005 | 25.56% | 9.60% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Booking Holdings Inc., ROA, long-term trends, comparison to industry (consumer discretionary)
| Booking Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2023 | 17.62% | 7.66% |
| Dec 31, 2022 | 12.06% | 4.94% |
| Dec 31, 2021 | 4.93% | 8.07% |
| Dec 31, 2020 | 0.27% | 4.42% |
| Dec 31, 2019 | 22.73% | 5.57% |
| Dec 31, 2018 | 17.62% | 5.96% |
| Dec 31, 2017 | 9.20% | 4.05% |
| Dec 31, 2016 | 10.76% | 5.57% |
| Dec 31, 2015 | 14.65% | 6.25% |
| Dec 31, 2014 | 16.21% | 4.75% |
| Dec 31, 2013 | 18.12% | 5.52% |
| Dec 31, 2012 | 21.61% | 5.65% |
| Dec 31, 2011 | 26.60% | 9.48% |
| Dec 31, 2010 | 18.15% | 6.05% |
| Dec 31, 2009 | 26.69% | 4.67% |
| Dec 31, 2008 | 14.40% | 0.21% |
| Dec 31, 2007 | 11.63% | 2.85% |
| Dec 31, 2006 | 6.74% | 0.60% |
| Dec 31, 2005 | 25.56% | 3.80% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).