Stock Analysis on Net

McDonald’s Corp. (NYSE:MCD)

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Adjustments to Financial Statements: Removal of Goodwill

McDonald’s Corp., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Adjustment to Total Assets
Total assets (as reported) 55,182 56,147 50,436 53,854 52,627
Less: Goodwill 3,145 3,040 2,900 2,783 2,773
Total assets (adjusted) 52,037 53,106 47,535 51,072 49,854
Adjustment to Shareholders’ Equity (deficit)
Shareholders’ equity (deficit) (as reported) (3,797) (4,707) (6,003) (4,601) (7,825)
Less: Goodwill 3,145 3,040 2,900 2,783 2,773
Shareholders’ equity (deficit) (adjusted) (6,942) (7,747) (8,904) (7,384) (10,598)

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


McDonald’s Corp., Financial Data: Reported vs. Adjusted


Adjusted Financial Ratios: Removal of Goodwill (Summary)

McDonald’s Corp., adjusted financial ratios

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Total Asset Turnover
Reported total asset turnover 0.47 0.45 0.46 0.43 0.36
Adjusted total asset turnover 0.50 0.48 0.49 0.45 0.39
Financial Leverage
Reported financial leverage
Adjusted financial leverage
Return on Equity (ROE)
Reported ROE
Adjusted ROE
Return on Assets (ROA)
Reported ROA 14.90% 15.08% 12.25% 14.01% 8.99%
Adjusted ROA 15.80% 15.95% 13.00% 14.77% 9.49%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Financial ratio Description The company
Adjusted total asset turnover An activity ratio calculated as total revenue divided by adjusted total assets. McDonald’s Corp. adjusted total asset turnover ratio deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.
Adjusted ROA A profitability ratio calculated as net income divided by adjusted total assets. McDonald’s Corp. adjusted ROA improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.

McDonald’s Corp., Financial Ratios: Reported vs. Adjusted


Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Revenues 25,920 25,494 23,183 23,223 19,208
Total assets 55,182 56,147 50,436 53,854 52,627
Activity Ratio
Total asset turnover1 0.47 0.45 0.46 0.43 0.36
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues 25,920 25,494 23,183 23,223 19,208
Adjusted total assets 52,037 53,106 47,535 51,072 49,854
Activity Ratio
Adjusted total asset turnover2 0.50 0.48 0.49 0.45 0.39

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= 25,920 ÷ 55,182 = 0.47

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= 25,920 ÷ 52,037 = 0.50

Activity ratio Description The company
Adjusted total asset turnover An activity ratio calculated as total revenue divided by adjusted total assets. McDonald’s Corp. adjusted total asset turnover ratio deteriorated from 2022 to 2023 but then improved from 2023 to 2024 exceeding 2022 level.

Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Total assets 55,182 56,147 50,436 53,854 52,627
Shareholders’ equity (deficit) (3,797) (4,707) (6,003) (4,601) (7,825)
Solvency Ratio
Financial leverage1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 52,037 53,106 47,535 51,072 49,854
Adjusted shareholders’ equity (deficit) (6,942) (7,747) (8,904) (7,384) (10,598)
Solvency Ratio
Adjusted financial leverage2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 Financial leverage = Total assets ÷ Shareholders’ equity (deficit)
= 55,182 ÷ -3,797 =

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted shareholders’ equity (deficit)
= 52,037 ÷ -6,942 =


Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income 8,223 8,469 6,177 7,545 4,731
Shareholders’ equity (deficit) (3,797) (4,707) (6,003) (4,601) (7,825)
Profitability Ratio
ROE1
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 8,223 8,469 6,177 7,545 4,731
Adjusted shareholders’ equity (deficit) (6,942) (7,747) (8,904) (7,384) (10,598)
Profitability Ratio
Adjusted ROE2

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROE = 100 × Net income ÷ Shareholders’ equity (deficit)
= 100 × 8,223 ÷ -3,797 =

2 Adjusted ROE = 100 × Net income ÷ Adjusted shareholders’ equity (deficit)
= 100 × 8,223 ÷ -6,942 =


Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
As Reported
Selected Financial Data (US$ in millions)
Net income 8,223 8,469 6,177 7,545 4,731
Total assets 55,182 56,147 50,436 53,854 52,627
Profitability Ratio
ROA1 14.90% 15.08% 12.25% 14.01% 8.99%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 8,223 8,469 6,177 7,545 4,731
Adjusted total assets 52,037 53,106 47,535 51,072 49,854
Profitability Ratio
Adjusted ROA2 15.80% 15.95% 13.00% 14.77% 9.49%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

2024 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 8,223 ÷ 55,182 = 14.90%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 8,223 ÷ 52,037 = 15.80%

Profitability ratio Description The company
Adjusted ROA A profitability ratio calculated as net income divided by adjusted total assets. McDonald’s Corp. adjusted ROA improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.