Stock Analysis on Net

McDonald’s Corp. (NYSE:MCD)

Analysis of Reportable Segments

Microsoft Excel

Segment Profit Margin

McDonald’s Corp., profit margin by reportable segment

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 53.88% 53.57% 53.63% 48.40% 51.88%
International Operated Markets 47.10% 34.75% 41.99% 34.64% 42.01%
International Developmental Licensed Markets & Corporate 4.75% 13.43% 22.01% 12.15% 11.56%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

Segment profitability ratio Reportable segment The company
Segment profit margin U.S. U.S. segment profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.
International Operated Markets International Operated Markets segment profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment profit margin ratio deteriorated from 2021 to 2022 and from 2022 to 2023.

Segment Profit Margin: U.S.

McDonald’s Corp.; U.S.; segment profit margin calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 5,694,400 5,136,400 4,754,700 3,789,100 4,068,700
Revenues 10,568,400 9,588,400 8,865,000 7,828,500 7,842,700
Segment Profitability Ratio
Segment profit margin1 53.88% 53.57% 53.63% 48.40% 51.88%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 5,694,400 ÷ 10,568,400 = 53.88%

Segment profitability ratio Reportable segment The company
Segment profit margin U.S. U.S. segment profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.

Segment Profit Margin: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment profit margin calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 5,831,500 3,926,000 5,130,600 3,315,100 4,789,000
Revenues 12,382,000 11,297,000 12,219,800 9,570,700 11,398,600
Segment Profitability Ratio
Segment profit margin1 47.10% 34.75% 41.99% 34.64% 42.01%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 5,831,500 ÷ 12,382,000 = 47.10%

Segment profitability ratio Reportable segment The company
Segment profit margin International Operated Markets International Operated Markets segment profit margin ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.

Segment Profit Margin: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment profit margin calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 120,800 308,600 470,700 219,800 212,100
Revenues 2,543,300 2,297,200 2,138,100 1,808,600 1,835,200
Segment Profitability Ratio
Segment profit margin1 4.75% 13.43% 22.01% 12.15% 11.56%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 120,800 ÷ 2,543,300 = 4.75%

Segment profitability ratio Reportable segment The company
Segment profit margin International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment profit margin ratio deteriorated from 2021 to 2022 and from 2022 to 2023.

Segment Return on Assets (Segment ROA)

McDonald’s Corp., ROA by reportable segment

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 25.33% 23.57% 22.34% 18.03% 19.03%
International Operated Markets 24.35% 17.86% 21.21% 13.40% 20.96%
International Developmental Licensed Markets & Corporate 1.24% 4.63% 5.61% 3.20% 6.45%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

Segment profitability ratio Reportable segment The company
Segment ROA U.S. U.S. segment ROA improved from 2021 to 2022 and from 2022 to 2023.
International Operated Markets International Operated Markets segment ROA deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment ROA deteriorated from 2021 to 2022 and from 2022 to 2023.

Segment ROA: U.S.

McDonald’s Corp.; U.S.; segment ROA calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 5,694,400 5,136,400 4,754,700 3,789,100 4,068,700
Assets 22,477,000 21,793,000 21,280,300 21,010,000 21,376,900
Segment Profitability Ratio
Segment ROA1 25.33% 23.57% 22.34% 18.03% 19.03%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 5,694,400 ÷ 22,477,000 = 25.33%

Segment profitability ratio Reportable segment The company
Segment ROA U.S. U.S. segment ROA improved from 2021 to 2022 and from 2022 to 2023.

Segment ROA: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment ROA calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 5,831,500 3,926,000 5,130,600 3,315,100 4,789,000
Assets 23,946,900 21,979,300 24,186,100 24,744,000 22,847,500
Segment Profitability Ratio
Segment ROA1 24.35% 17.86% 21.21% 13.40% 20.96%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 5,831,500 ÷ 23,946,900 = 24.35%

Segment profitability ratio Reportable segment The company
Segment ROA International Operated Markets International Operated Markets segment ROA deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.

Segment ROA: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment ROA calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Operating income 120,800 308,600 470,700 219,800 212,100
Assets 9,722,900 6,663,300 8,387,900 6,872,800 3,286,400
Segment Profitability Ratio
Segment ROA1 1.24% 4.63% 5.61% 3.20% 6.45%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 120,800 ÷ 9,722,900 = 1.24%

Segment profitability ratio Reportable segment The company
Segment ROA International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment ROA deteriorated from 2021 to 2022 and from 2022 to 2023.

Segment Asset Turnover

McDonald’s Corp., asset turnover by reportable segment

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 0.47 0.44 0.42 0.37 0.37
International Operated Markets 0.52 0.51 0.51 0.39 0.50
International Developmental Licensed Markets & Corporate 0.26 0.34 0.25 0.26 0.56

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

Segment activity ratio Reportable segment The company
Segment asset turnover U.S. U.S. segment asset turnover ratio improved from 2021 to 2022 and from 2022 to 2023.
International Operated Markets International Operated Markets segment asset turnover ratio improved from 2021 to 2022 and from 2022 to 2023.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment asset turnover ratio improved from 2021 to 2022 but then slightly deteriorated from 2022 to 2023 not reaching 2021 level.

Segment Asset Turnover: U.S.

McDonald’s Corp.; U.S.; segment asset turnover calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Revenues 10,568,400 9,588,400 8,865,000 7,828,500 7,842,700
Assets 22,477,000 21,793,000 21,280,300 21,010,000 21,376,900
Segment Activity Ratio
Segment asset turnover1 0.47 0.44 0.42 0.37 0.37

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment asset turnover = Revenues ÷ Assets
= 10,568,400 ÷ 22,477,000 = 0.47

Segment activity ratio Reportable segment The company
Segment asset turnover U.S. U.S. segment asset turnover ratio improved from 2021 to 2022 and from 2022 to 2023.

Segment Asset Turnover: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment asset turnover calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Revenues 12,382,000 11,297,000 12,219,800 9,570,700 11,398,600
Assets 23,946,900 21,979,300 24,186,100 24,744,000 22,847,500
Segment Activity Ratio
Segment asset turnover1 0.52 0.51 0.51 0.39 0.50

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment asset turnover = Revenues ÷ Assets
= 12,382,000 ÷ 23,946,900 = 0.52

Segment activity ratio Reportable segment The company
Segment asset turnover International Operated Markets International Operated Markets segment asset turnover ratio improved from 2021 to 2022 and from 2022 to 2023.

Segment Asset Turnover: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment asset turnover calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Revenues 2,543,300 2,297,200 2,138,100 1,808,600 1,835,200
Assets 9,722,900 6,663,300 8,387,900 6,872,800 3,286,400
Segment Activity Ratio
Segment asset turnover1 0.26 0.34 0.25 0.26 0.56

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment asset turnover = Revenues ÷ Assets
= 2,543,300 ÷ 9,722,900 = 0.26

Segment activity ratio Reportable segment The company
Segment asset turnover International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment asset turnover ratio improved from 2021 to 2022 but then slightly deteriorated from 2022 to 2023 not reaching 2021 level.

Segment Capital Expenditures to Depreciation

McDonald’s Corp., capital expenditures to depreciation by reportable segment

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 0.99 0.94 1.12 1.09 2.03
International Operated Markets 1.97 1.58 1.45 1.08 1.32
International Developmental Licensed Markets & Corporate 0.16 0.08 0.16 0.07 0.12

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation U.S. U.S. segment capital expenditures to depreciation ratio deteriorated from 2021 to 2022 but then slightly improved from 2022 to 2023.
International Operated Markets International Operated Markets segment capital expenditures to depreciation ratio improved from 2021 to 2022 and from 2022 to 2023.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment capital expenditures to depreciation ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.

Segment Capital Expenditures to Depreciation: U.S.

McDonald’s Corp.; U.S.; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Capital expenditures 962,500 860,000 940,700 890,400 1,480,500
Depreciation and amortization 968,900 912,400 840,700 813,800 730,200
Segment Financial Ratio
Segment capital expenditures to depreciation1 0.99 0.94 1.12 1.09 2.03

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 962,500 ÷ 968,900 = 0.99

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation U.S. U.S. segment capital expenditures to depreciation ratio deteriorated from 2021 to 2022 but then slightly improved from 2022 to 2023.

Segment Capital Expenditures to Depreciation: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Capital expenditures 1,340,500 1,015,200 1,050,600 731,500 886,600
Depreciation and amortization 679,500 640,600 726,400 678,500 669,300
Segment Financial Ratio
Segment capital expenditures to depreciation1 1.97 1.58 1.45 1.08 1.32

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 1,340,500 ÷ 679,500 = 1.97

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation International Operated Markets International Operated Markets segment capital expenditures to depreciation ratio improved from 2021 to 2022 and from 2022 to 2023.

Segment Capital Expenditures to Depreciation: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Selected Financial Data (US$ in thousands)
Capital expenditures 54,400 24,000 48,700 18,900 26,600
Depreciation and amortization 329,800 317,600 301,000 259,100 218,400
Segment Financial Ratio
Segment capital expenditures to depreciation1 0.16 0.08 0.16 0.07 0.12

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 54,400 ÷ 329,800 = 0.16

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment capital expenditures to depreciation ratio deteriorated from 2021 to 2022 but then improved from 2022 to 2023 exceeding 2021 level.

Revenues

McDonald’s Corp., revenues by reportable segment

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 10,568,400 9,588,400 8,865,000 7,828,500 7,842,700
International Operated Markets 12,382,000 11,297,000 12,219,800 9,570,700 11,398,600
International Developmental Licensed Markets & Corporate 2,543,300 2,297,200 2,138,100 1,808,600 1,835,200
Total 25,493,700 23,182,600 23,222,900 19,207,800 21,076,500

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


Operating income

McDonald’s Corp., operating income by reportable segment

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 5,694,400 5,136,400 4,754,700 3,789,100 4,068,700
International Operated Markets 5,831,500 3,926,000 5,130,600 3,315,100 4,789,000
International Developmental Licensed Markets & Corporate 120,800 308,600 470,700 219,800 212,100
Total 11,646,700 9,371,000 10,356,000 7,324,000 9,069,800

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


Assets

McDonald’s Corp., assets by reportable segment

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 22,477,000 21,793,000 21,280,300 21,010,000 21,376,900
International Operated Markets 23,946,900 21,979,300 24,186,100 24,744,000 22,847,500
International Developmental Licensed Markets & Corporate 9,722,900 6,663,300 8,387,900 6,872,800 3,286,400
Total 56,146,800 50,435,600 53,854,300 52,626,800 47,510,800

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


Capital expenditures

McDonald’s Corp., capital expenditures by reportable segment

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 962,500 860,000 940,700 890,400 1,480,500
International Operated Markets 1,340,500 1,015,200 1,050,600 731,500 886,600
International Developmental Licensed Markets & Corporate 54,400 24,000 48,700 18,900 26,600
Total 2,357,400 1,899,200 2,040,000 1,640,800 2,393,700

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


Depreciation and amortization

McDonald’s Corp., depreciation and amortization by reportable segment

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
U.S. 968,900 912,400 840,700 813,800 730,200
International Operated Markets 679,500 640,600 726,400 678,500 669,300
International Developmental Licensed Markets & Corporate 329,800 317,600 301,000 259,100 218,400
Total 1,978,200 1,870,600 1,868,100 1,751,400 1,617,900

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).