Stock Analysis on Net

McDonald’s Corp. (NYSE:MCD)

Analysis of Reportable Segments

Microsoft Excel

Segment Profit Margin

McDonald’s Corp., profit margin by reportable segment

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 53.93% 53.88% 53.57% 53.63% 48.40%
International Operated Markets 47.09% 47.10% 34.75% 41.99% 34.64%
International Developmental Licensed Markets & Corporate 1.24% 4.75% 13.43% 22.01% 12.15%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Segment profitability ratio Reportable segment The company
Segment profit margin U.S. U.S. segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.
International Operated Markets International Operated Markets segment profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment profit margin ratio deteriorated from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: U.S.

McDonald’s Corp.; U.S.; segment profit margin calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 5,733 5,694 5,136 4,755 3,789
Revenues 10,631 10,568 9,588 8,865 7,829
Segment Profitability Ratio
Segment profit margin1 53.93% 53.88% 53.57% 53.63% 48.40%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 5,733 ÷ 10,631 = 53.93%

Segment profitability ratio Reportable segment The company
Segment profit margin U.S. U.S. segment profit margin ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Profit Margin: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment profit margin calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 5,946 5,832 3,926 5,131 3,315
Revenues 12,628 12,382 11,297 12,220 9,571
Segment Profitability Ratio
Segment profit margin1 47.09% 47.10% 34.75% 41.99% 34.64%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 5,946 ÷ 12,628 = 47.09%

Segment profitability ratio Reportable segment The company
Segment profit margin International Operated Markets International Operated Markets segment profit margin ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.

Segment Profit Margin: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment profit margin calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 33 121 309 471 220
Revenues 2,661 2,543 2,297 2,138 1,809
Segment Profitability Ratio
Segment profit margin1 1.24% 4.75% 13.43% 22.01% 12.15%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment profit margin = 100 × Operating income ÷ Revenues
= 100 × 33 ÷ 2,661 = 1.24%

Segment profitability ratio Reportable segment The company
Segment profit margin International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment profit margin ratio deteriorated from 2022 to 2023 and from 2023 to 2024.

Segment Return on Assets (Segment ROA)

McDonald’s Corp., ROA by reportable segment

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 25.43% 25.33% 23.57% 22.34% 18.03%
International Operated Markets 25.31% 24.35% 17.86% 21.21% 13.40%
International Developmental Licensed Markets & Corporate 0.36% 1.24% 4.63% 5.61% 3.20%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Segment profitability ratio Reportable segment The company
Segment ROA U.S. U.S. segment ROA improved from 2022 to 2023 and from 2023 to 2024.
International Operated Markets International Operated Markets segment ROA improved from 2022 to 2023 and from 2023 to 2024.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment ROA deteriorated from 2022 to 2023 and from 2023 to 2024.

Segment ROA: U.S.

McDonald’s Corp.; U.S.; segment ROA calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 5,733 5,694 5,136 4,755 3,789
Assets 22,547 22,477 21,793 21,280 21,010
Segment Profitability Ratio
Segment ROA1 25.43% 25.33% 23.57% 22.34% 18.03%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 5,733 ÷ 22,547 = 25.43%

Segment profitability ratio Reportable segment The company
Segment ROA U.S. U.S. segment ROA improved from 2022 to 2023 and from 2023 to 2024.

Segment ROA: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment ROA calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 5,946 5,832 3,926 5,131 3,315
Assets 23,491 23,947 21,979 24,186 24,744
Segment Profitability Ratio
Segment ROA1 25.31% 24.35% 17.86% 21.21% 13.40%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 5,946 ÷ 23,491 = 25.31%

Segment profitability ratio Reportable segment The company
Segment ROA International Operated Markets International Operated Markets segment ROA improved from 2022 to 2023 and from 2023 to 2024.

Segment ROA: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment ROA calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Operating income 33 121 309 471 220
Assets 9,143 9,723 6,663 8,388 6,873
Segment Profitability Ratio
Segment ROA1 0.36% 1.24% 4.63% 5.61% 3.20%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment ROA = 100 × Operating income ÷ Assets
= 100 × 33 ÷ 9,143 = 0.36%

Segment profitability ratio Reportable segment The company
Segment ROA International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment ROA deteriorated from 2022 to 2023 and from 2023 to 2024.

Segment Asset Turnover

McDonald’s Corp., asset turnover by reportable segment

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 0.47 0.47 0.44 0.42 0.37
International Operated Markets 0.54 0.52 0.51 0.51 0.39
International Developmental Licensed Markets & Corporate 0.29 0.26 0.34 0.25 0.26

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Segment activity ratio Reportable segment The company
Segment asset turnover U.S. U.S. segment asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.
International Operated Markets International Operated Markets segment asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment asset turnover ratio deteriorated from 2022 to 2023 but then slightly improved from 2023 to 2024.

Segment Asset Turnover: U.S.

McDonald’s Corp.; U.S.; segment asset turnover calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Revenues 10,631 10,568 9,588 8,865 7,829
Assets 22,547 22,477 21,793 21,280 21,010
Segment Activity Ratio
Segment asset turnover1 0.47 0.47 0.44 0.42 0.37

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment asset turnover = Revenues ÷ Assets
= 10,631 ÷ 22,547 = 0.47

Segment activity ratio Reportable segment The company
Segment asset turnover U.S. U.S. segment asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Asset Turnover: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment asset turnover calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Revenues 12,628 12,382 11,297 12,220 9,571
Assets 23,491 23,947 21,979 24,186 24,744
Segment Activity Ratio
Segment asset turnover1 0.54 0.52 0.51 0.51 0.39

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment asset turnover = Revenues ÷ Assets
= 12,628 ÷ 23,491 = 0.54

Segment activity ratio Reportable segment The company
Segment asset turnover International Operated Markets International Operated Markets segment asset turnover ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Asset Turnover: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment asset turnover calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Revenues 2,661 2,543 2,297 2,138 1,809
Assets 9,143 9,723 6,663 8,388 6,873
Segment Activity Ratio
Segment asset turnover1 0.29 0.26 0.34 0.25 0.26

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment asset turnover = Revenues ÷ Assets
= 2,661 ÷ 9,143 = 0.29

Segment activity ratio Reportable segment The company
Segment asset turnover International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment asset turnover ratio deteriorated from 2022 to 2023 but then slightly improved from 2023 to 2024.

Segment Capital Expenditures to Depreciation

McDonald’s Corp., capital expenditures to depreciation by reportable segment

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 1.08 0.99 0.94 1.12 1.09
International Operated Markets 2.28 1.97 1.58 1.45 1.08
International Developmental Licensed Markets & Corporate 0.15 0.16 0.08 0.16 0.07

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation U.S. U.S. segment capital expenditures to depreciation ratio improved from 2022 to 2023 and from 2023 to 2024.
International Operated Markets International Operated Markets segment capital expenditures to depreciation ratio improved from 2022 to 2023 and from 2023 to 2024.
International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment capital expenditures to depreciation ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.

Segment Capital Expenditures to Depreciation: U.S.

McDonald’s Corp.; U.S.; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Capital expenditures 1,055 963 860 941 890
Depreciation and amortization 980 969 912 841 814
Segment Financial Ratio
Segment capital expenditures to depreciation1 1.08 0.99 0.94 1.12 1.09

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 1,055 ÷ 980 = 1.08

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation U.S. U.S. segment capital expenditures to depreciation ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Capital Expenditures to Depreciation: International Operated Markets

McDonald’s Corp.; International Operated Markets; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Capital expenditures 1,661 1,341 1,015 1,051 732
Depreciation and amortization 730 680 641 726 679
Segment Financial Ratio
Segment capital expenditures to depreciation1 2.28 1.97 1.58 1.45 1.08

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 1,661 ÷ 730 = 2.28

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation International Operated Markets International Operated Markets segment capital expenditures to depreciation ratio improved from 2022 to 2023 and from 2023 to 2024.

Segment Capital Expenditures to Depreciation: International Developmental Licensed Markets & Corporate

McDonald’s Corp.; International Developmental Licensed Markets & Corporate; segment capital expenditures to depreciation calculation

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Capital expenditures 58 54 24 49 19
Depreciation and amortization 387 330 318 301 259
Segment Financial Ratio
Segment capital expenditures to depreciation1 0.15 0.16 0.08 0.16 0.07

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 2024 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation and amortization
= 58 ÷ 387 = 0.15

Segment financial ratio Reportable segment The company
Segment capital expenditures to depreciation International Developmental Licensed Markets & Corporate International Developmental Licensed Markets & Corporate segment capital expenditures to depreciation ratio improved from 2022 to 2023 but then slightly deteriorated from 2023 to 2024.

Revenues

McDonald’s Corp., revenues by reportable segment

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 10,631 10,568 9,588 8,865 7,829
International Operated Markets 12,628 12,382 11,297 12,220 9,571
International Developmental Licensed Markets & Corporate 2,661 2,543 2,297 2,138 1,809
Total 25,920 25,494 23,183 23,223 19,208

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Operating income

McDonald’s Corp., operating income by reportable segment

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 5,733 5,694 5,136 4,755 3,789
International Operated Markets 5,946 5,832 3,926 5,131 3,315
International Developmental Licensed Markets & Corporate 33 121 309 471 220
Total 11,712 11,647 9,371 10,356 7,324

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Assets

McDonald’s Corp., assets by reportable segment

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 22,547 22,477 21,793 21,280 21,010
International Operated Markets 23,491 23,947 21,979 24,186 24,744
International Developmental Licensed Markets & Corporate 9,143 9,723 6,663 8,388 6,873
Total 55,181 56,147 50,436 53,854 52,627

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Capital expenditures

McDonald’s Corp., capital expenditures by reportable segment

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 1,055 963 860 941 890
International Operated Markets 1,661 1,341 1,015 1,051 732
International Developmental Licensed Markets & Corporate 58 54 24 49 19
Total 2,774 2,357 1,899 2,040 1,641

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Depreciation and amortization

McDonald’s Corp., depreciation and amortization by reportable segment

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
U.S. 980 969 912 841 814
International Operated Markets 730 680 641 726 679
International Developmental Licensed Markets & Corporate 387 330 318 301 259
Total 2,097 1,978 1,871 1,868 1,751

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).