Return on Assets (ROA)
since 2005
Calculation
McDonald’s Corp., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 15.08% | = | 100 | × | 8,468,800) | ÷ | 56,146,800) |
| Dec 31, 2022 | 12.25% | = | 100 | × | 6,177,400) | ÷ | 50,435,600) |
| Dec 31, 2021 | 14.01% | = | 100 | × | 7,545,200) | ÷ | 53,854,300) |
| Dec 31, 2020 | 8.99% | = | 100 | × | 4,730,500) | ÷ | 52,626,800) |
| Dec 31, 2019 | 12.68% | = | 100 | × | 6,025,400) | ÷ | 47,510,800) |
| Dec 31, 2018 | 18.06% | = | 100 | × | 5,924,300) | ÷ | 32,811,200) |
| Dec 31, 2017 | 15.36% | = | 100 | × | 5,192,300) | ÷ | 33,803,700) |
| Dec 31, 2016 | 15.11% | = | 100 | × | 4,686,500) | ÷ | 31,023,900) |
| Dec 31, 2015 | 11.94% | = | 100 | × | 4,529,300) | ÷ | 37,938,700) |
| Dec 31, 2014 | 13.88% | = | 100 | × | 4,757,800) | ÷ | 34,281,400) |
| Dec 31, 2013 | 15.25% | = | 100 | × | 5,585,900) | ÷ | 36,626,300) |
| Dec 31, 2012 | 15.44% | = | 100 | × | 5,464,800) | ÷ | 35,386,500) |
| Dec 31, 2011 | 16.68% | = | 100 | × | 5,503,100) | ÷ | 32,989,900) |
| Dec 31, 2010 | 15.47% | = | 100 | × | 4,946,300) | ÷ | 31,975,200) |
| Dec 31, 2009 | 15.06% | = | 100 | × | 4,551,000) | ÷ | 30,224,900) |
| Dec 31, 2008 | 15.15% | = | 100 | × | 4,313,200) | ÷ | 28,461,500) |
| Dec 31, 2007 | 8.15% | = | 100 | × | 2,395,100) | ÷ | 29,391,700) |
| Dec 31, 2006 | 12.21% | = | 100 | × | 3,544,200) | ÷ | 29,023,800) |
| Dec 31, 2005 | 8.68% | = | 100 | × | 2,602,200) | ÷ | 29,988,800) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
McDonald’s Corp., ROA, long-term trends, comparison to competitors
| McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 15.08% | 23.21% | 17.62% | 15.27% | 14.01% |
| Dec 31, 2022 | 12.25% | 11.80% | 12.06% | 12.98% | 11.73% |
| Dec 31, 2021 | 14.01% | -2.57% | 4.93% | 9.81% | 13.38% |
| Dec 31, 2020 | 8.99% | -43.70% | 0.27% | 5.95% | 3.16% |
| Dec 31, 2019 | 12.68% | — | 22.73% | 6.86% | 18.73% |
| Dec 31, 2018 | 18.06% | — | 17.62% | 7.79% | 18.70% |
| Dec 31, 2017 | 15.36% | — | 9.20% | 8.62% | 20.08% |
| Dec 31, 2016 | 15.11% | — | 10.76% | 1.13% | 19.66% |
| Dec 31, 2015 | 11.94% | — | 14.65% | 17.45% | 22.15% |
| Dec 31, 2014 | 13.88% | — | 16.21% | 17.49% | 19.23% |
| Dec 31, 2013 | 15.25% | — | 18.12% | 16.30% | 0.07% |
| Dec 31, 2012 | 15.44% | — | 21.61% | 16.66% | 16.84% |
| Dec 31, 2011 | 16.68% | — | 26.60% | 15.08% | 16.92% |
| Dec 31, 2010 | 15.47% | — | 18.15% | 15.96% | 14.81% |
| Dec 31, 2009 | 15.06% | — | 26.69% | 13.19% | 7.01% |
| Dec 31, 2008 | 15.15% | — | 14.40% | 9.48% | 5.56% |
| Dec 31, 2007 | 8.15% | — | 11.63% | 9.77% | 12.59% |
| Dec 31, 2006 | 12.21% | — | 6.74% | 6.86% | 12.74% |
| Dec 31, 2005 | 8.68% | — | 25.56% | 9.60% | 14.07% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
McDonald’s Corp., ROA, long-term trends, comparison to sector (consumer services)
| McDonald’s Corp. | Consumer Services | |
|---|---|---|
| Dec 31, 2023 | 15.08% | 16.52% |
| Dec 31, 2022 | 12.25% | 12.08% |
| Dec 31, 2021 | 14.01% | 10.22% |
| Dec 31, 2020 | 8.99% | 1.24% |
| Dec 31, 2019 | 12.68% | 15.92% |
| Dec 31, 2018 | 18.06% | 17.84% |
| Dec 31, 2017 | 15.36% | 14.00% |
| Dec 31, 2016 | 15.11% | 14.37% |
| Dec 31, 2015 | 11.94% | 14.62% |
| Dec 31, 2014 | 13.88% | 15.50% |
| Dec 31, 2013 | 15.25% | 12.90% |
| Dec 31, 2012 | 15.44% | 16.48% |
| Dec 31, 2011 | 16.68% | 17.53% |
| Dec 31, 2010 | 15.47% | 15.57% |
| Dec 31, 2009 | 15.06% | 14.40% |
| Dec 31, 2008 | 15.15% | 13.50% |
| Dec 31, 2007 | 8.15% | 8.95% |
| Dec 31, 2006 | 12.21% | 12.01% |
| Dec 31, 2005 | 8.68% | 9.60% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
McDonald’s Corp., ROA, long-term trends, comparison to industry (consumer discretionary)
| McDonald’s Corp. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2023 | 15.08% | 7.66% |
| Dec 31, 2022 | 12.25% | 4.94% |
| Dec 31, 2021 | 14.01% | 8.07% |
| Dec 31, 2020 | 8.99% | 4.42% |
| Dec 31, 2019 | 12.68% | 5.57% |
| Dec 31, 2018 | 18.06% | 5.96% |
| Dec 31, 2017 | 15.36% | 4.05% |
| Dec 31, 2016 | 15.11% | 5.57% |
| Dec 31, 2015 | 11.94% | 6.25% |
| Dec 31, 2014 | 13.88% | 4.75% |
| Dec 31, 2013 | 15.25% | 5.52% |
| Dec 31, 2012 | 15.44% | 5.65% |
| Dec 31, 2011 | 16.68% | 9.48% |
| Dec 31, 2010 | 15.47% | 6.05% |
| Dec 31, 2009 | 15.06% | 4.67% |
| Dec 31, 2008 | 15.15% | 0.21% |
| Dec 31, 2007 | 8.15% | 2.85% |
| Dec 31, 2006 | 12.21% | 0.60% |
| Dec 31, 2005 | 8.68% | 3.80% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).