Net Profit Margin
since 2005
Calculation
McDonald’s Corp., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 33.22% | = | 100 | × | 8,468,800) | ÷ | 25,493,700) |
| Dec 31, 2022 | 26.65% | = | 100 | × | 6,177,400) | ÷ | 23,182,600) |
| Dec 31, 2021 | 32.49% | = | 100 | × | 7,545,200) | ÷ | 23,222,900) |
| Dec 31, 2020 | 24.63% | = | 100 | × | 4,730,500) | ÷ | 19,207,800) |
| Dec 31, 2019 | 28.59% | = | 100 | × | 6,025,400) | ÷ | 21,076,500) |
| Dec 31, 2018 | 28.18% | = | 100 | × | 5,924,300) | ÷ | 21,025,200) |
| Dec 31, 2017 | 22.75% | = | 100 | × | 5,192,300) | ÷ | 22,820,400) |
| Dec 31, 2016 | 19.03% | = | 100 | × | 4,686,500) | ÷ | 24,621,900) |
| Dec 31, 2015 | 17.82% | = | 100 | × | 4,529,300) | ÷ | 25,413,000) |
| Dec 31, 2014 | 17.34% | = | 100 | × | 4,757,800) | ÷ | 27,441,300) |
| Dec 31, 2013 | 19.87% | = | 100 | × | 5,585,900) | ÷ | 28,105,700) |
| Dec 31, 2012 | 19.82% | = | 100 | × | 5,464,800) | ÷ | 27,567,000) |
| Dec 31, 2011 | 20.38% | = | 100 | × | 5,503,100) | ÷ | 27,006,000) |
| Dec 31, 2010 | 20.55% | = | 100 | × | 4,946,300) | ÷ | 24,074,600) |
| Dec 31, 2009 | 20.01% | = | 100 | × | 4,551,000) | ÷ | 22,744,700) |
| Dec 31, 2008 | 18.34% | = | 100 | × | 4,313,200) | ÷ | 23,522,400) |
| Dec 31, 2007 | 10.51% | = | 100 | × | 2,395,100) | ÷ | 22,786,600) |
| Dec 31, 2006 | 16.42% | = | 100 | × | 3,544,200) | ÷ | 21,586,400) |
| Dec 31, 2005 | 12.72% | = | 100 | × | 2,602,200) | ÷ | 20,460,200) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
McDonald’s Corp., net profit margin, long-term trends, comparison to competitors
| McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 33.22% | 48.32% | 20.07% | 12.45% | 11.46% |
| Dec 31, 2022 | 26.65% | 22.54% | 17.89% | 10.41% | 10.18% |
| Dec 31, 2021 | 32.49% | -5.88% | 10.63% | 8.65% | 14.45% |
| Dec 31, 2020 | 24.63% | -135.71% | 0.87% | 5.94% | 3.95% |
| Dec 31, 2019 | 28.59% | — | 32.29% | 6.27% | 13.58% |
| Dec 31, 2018 | 28.18% | — | 27.52% | 3.63% | 18.28% |
| Dec 31, 2017 | 22.75% | — | 18.46% | 3.94% | 12.89% |
| Dec 31, 2016 | 19.03% | — | 19.87% | 0.59% | 13.22% |
| Dec 31, 2015 | 17.82% | — | 27.66% | 10.57% | 14.39% |
| Dec 31, 2014 | 17.34% | — | 28.69% | 10.84% | 12.57% |
| Dec 31, 2013 | 19.87% | — | 27.86% | 10.19% | 0.06% |
| Dec 31, 2012 | 19.82% | — | 26.98% | 10.18% | 10.40% |
| Dec 31, 2011 | 20.38% | — | 24.25% | 9.47% | 10.65% |
| Dec 31, 2010 | 20.55% | — | 17.10% | 9.75% | 8.83% |
| Dec 31, 2009 | 20.01% | — | 20.93% | 8.35% | 4.00% |
| Dec 31, 2008 | 18.34% | — | 10.26% | 5.87% | 3.04% |
| Dec 31, 2007 | 10.51% | — | 11.15% | 6.50% | 7.15% |
| Dec 31, 2006 | 16.42% | — | 6.63% | 5.03% | 7.25% |
| Dec 31, 2005 | 12.72% | — | 20.02% | 6.01% | 7.76% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
McDonald’s Corp., net profit margin, long-term trends, comparison to sector (consumer services)
| McDonald’s Corp. | Consumer Services | |
|---|---|---|
| Dec 31, 2023 | 33.22% | 22.32% |
| Dec 31, 2022 | 26.65% | 17.09% |
| Dec 31, 2021 | 32.49% | 17.21% |
| Dec 31, 2020 | 24.63% | 2.53% |
| Dec 31, 2019 | 28.59% | 21.75% |
| Dec 31, 2018 | 28.18% | 22.44% |
| Dec 31, 2017 | 22.75% | 16.99% |
| Dec 31, 2016 | 19.03% | 15.95% |
| Dec 31, 2015 | 17.82% | 17.69% |
| Dec 31, 2014 | 17.34% | 17.17% |
| Dec 31, 2013 | 19.87% | 14.74% |
| Dec 31, 2012 | 19.82% | 17.49% |
| Dec 31, 2011 | 20.38% | 17.69% |
| Dec 31, 2010 | 20.55% | 16.62% |
| Dec 31, 2009 | 20.01% | 15.28% |
| Dec 31, 2008 | 18.34% | 13.20% |
| Dec 31, 2007 | 10.51% | 9.50% |
| Dec 31, 2006 | 16.42% | 13.49% |
| Dec 31, 2005 | 12.72% | 11.71% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
McDonald’s Corp., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| McDonald’s Corp. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2023 | 33.22% | 7.92% |
| Dec 31, 2022 | 26.65% | 5.15% |
| Dec 31, 2021 | 32.49% | 9.20% |
| Dec 31, 2020 | 24.63% | 5.24% |
| Dec 31, 2019 | 28.59% | 5.92% |
| Dec 31, 2018 | 28.18% | 6.19% |
| Dec 31, 2017 | 22.75% | 4.38% |
| Dec 31, 2016 | 19.03% | 5.77% |
| Dec 31, 2015 | 17.82% | 6.37% |
| Dec 31, 2014 | 17.34% | 4.66% |
| Dec 31, 2013 | 19.87% | 5.29% |
| Dec 31, 2012 | 19.82% | 5.32% |
| Dec 31, 2011 | 20.38% | 8.80% |
| Dec 31, 2010 | 20.55% | 5.80% |
| Dec 31, 2009 | 20.01% | 4.94% |
| Dec 31, 2008 | 18.34% | 0.22% |
| Dec 31, 2007 | 10.51% | 3.23% |
| Dec 31, 2006 | 16.42% | 0.73% |
| Dec 31, 2005 | 12.72% | 4.49% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).