Net Profit Margin
since 2005
Calculation
McDonald’s Corp., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 31.72% | = | 100 | × | 8,223) | ÷ | 25,920) |
| Dec 31, 2023 | 33.22% | = | 100 | × | 8,469) | ÷ | 25,494) |
| Dec 31, 2022 | 26.65% | = | 100 | × | 6,177) | ÷ | 23,183) |
| Dec 31, 2021 | 32.49% | = | 100 | × | 7,545) | ÷ | 23,223) |
| Dec 31, 2020 | 24.63% | = | 100 | × | 4,731) | ÷ | 19,208) |
| Dec 31, 2019 | 28.59% | = | 100 | × | 6,025) | ÷ | 21,077) |
| Dec 31, 2018 | 28.18% | = | 100 | × | 5,924) | ÷ | 21,025) |
| Dec 31, 2017 | 22.75% | = | 100 | × | 5,192) | ÷ | 22,820) |
| Dec 31, 2016 | 19.03% | = | 100 | × | 4,687) | ÷ | 24,622) |
| Dec 31, 2015 | 17.82% | = | 100 | × | 4,529) | ÷ | 25,413) |
| Dec 31, 2014 | 17.34% | = | 100 | × | 4,758) | ÷ | 27,441) |
| Dec 31, 2013 | 19.87% | = | 100 | × | 5,586) | ÷ | 28,106) |
| Dec 31, 2012 | 19.82% | = | 100 | × | 5,465) | ÷ | 27,567) |
| Dec 31, 2011 | 20.38% | = | 100 | × | 5,503) | ÷ | 27,006) |
| Dec 31, 2010 | 20.55% | = | 100 | × | 4,946) | ÷ | 24,075) |
| Dec 31, 2009 | 20.01% | = | 100 | × | 4,551) | ÷ | 22,745) |
| Dec 31, 2008 | 18.34% | = | 100 | × | 4,313) | ÷ | 23,522) |
| Dec 31, 2007 | 10.51% | = | 100 | × | 2,395) | ÷ | 22,787) |
| Dec 31, 2006 | 16.42% | = | 100 | × | 3,544) | ÷ | 21,586) |
| Dec 31, 2005 | 12.72% | = | 100 | × | 2,602) | ÷ | 20,460) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
Comparison to Competitors
McDonald’s Corp., net profit margin, long-term trends, comparison to competitors
| McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2024 | 31.72% | 23.85% | 24.78% | 13.56% | 10.40% |
| Dec 31, 2023 | 33.22% | 48.32% | 20.07% | 12.45% | 11.46% |
| Dec 31, 2022 | 26.65% | 22.54% | 17.89% | 10.41% | 10.18% |
| Dec 31, 2021 | 32.49% | -5.88% | 10.63% | 8.65% | 14.45% |
| Dec 31, 2020 | 24.63% | -135.71% | 0.87% | 5.94% | 3.95% |
| Dec 31, 2019 | 28.59% | — | 32.29% | 6.27% | 13.58% |
| Dec 31, 2018 | 28.18% | — | 27.52% | 3.63% | 18.28% |
| Dec 31, 2017 | 22.75% | — | 18.46% | 3.94% | 12.89% |
| Dec 31, 2016 | 19.03% | — | 19.87% | 0.59% | 13.22% |
| Dec 31, 2015 | 17.82% | — | 27.66% | 10.57% | 14.39% |
| Dec 31, 2014 | 17.34% | — | 28.69% | 10.84% | 12.57% |
| Dec 31, 2013 | 19.87% | — | 27.86% | 10.19% | 0.06% |
| Dec 31, 2012 | 19.82% | — | 26.98% | 10.18% | 10.40% |
| Dec 31, 2011 | 20.38% | — | 24.25% | 9.47% | 10.65% |
| Dec 31, 2010 | 20.55% | — | 17.10% | 9.75% | 8.83% |
| Dec 31, 2009 | 20.01% | — | 20.93% | 8.35% | 4.00% |
| Dec 31, 2008 | 18.34% | — | 10.26% | 5.87% | 3.04% |
| Dec 31, 2007 | 10.51% | — | 11.15% | 6.50% | 7.15% |
| Dec 31, 2006 | 16.42% | — | 6.63% | 5.03% | 7.25% |
| Dec 31, 2005 | 12.72% | — | 20.02% | 6.01% | 7.76% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Services)
McDonald’s Corp., net profit margin, long-term trends, comparison to sector (consumer services)
| McDonald’s Corp. | Consumer Services | |
|---|---|---|
| Dec 31, 2024 | 31.72% | 20.37% |
| Dec 31, 2023 | 33.22% | 22.32% |
| Dec 31, 2022 | 26.65% | 17.09% |
| Dec 31, 2021 | 32.49% | 17.21% |
| Dec 31, 2020 | 24.63% | 2.53% |
| Dec 31, 2019 | 28.59% | 21.75% |
| Dec 31, 2018 | 28.18% | 22.44% |
| Dec 31, 2017 | 22.75% | 16.99% |
| Dec 31, 2016 | 19.03% | 15.95% |
| Dec 31, 2015 | 17.82% | 17.69% |
| Dec 31, 2014 | 17.34% | 17.17% |
| Dec 31, 2013 | 19.87% | 14.74% |
| Dec 31, 2012 | 19.82% | 17.49% |
| Dec 31, 2011 | 20.38% | 17.69% |
| Dec 31, 2010 | 20.55% | 16.62% |
| Dec 31, 2009 | 20.01% | 15.28% |
| Dec 31, 2008 | 18.34% | 13.20% |
| Dec 31, 2007 | 10.51% | 9.50% |
| Dec 31, 2006 | 16.42% | 13.49% |
| Dec 31, 2005 | 12.72% | 11.71% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
McDonald’s Corp., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| McDonald’s Corp. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2024 | 31.72% | 8.74% |
| Dec 31, 2023 | 33.22% | 7.92% |
| Dec 31, 2022 | 26.65% | 5.15% |
| Dec 31, 2021 | 32.49% | 9.20% |
| Dec 31, 2020 | 24.63% | 5.24% |
| Dec 31, 2019 | 28.59% | 5.92% |
| Dec 31, 2018 | 28.18% | 6.19% |
| Dec 31, 2017 | 22.75% | 4.38% |
| Dec 31, 2016 | 19.03% | 5.77% |
| Dec 31, 2015 | 17.82% | 6.37% |
| Dec 31, 2014 | 17.34% | 4.66% |
| Dec 31, 2013 | 19.87% | 5.29% |
| Dec 31, 2012 | 19.82% | 5.32% |
| Dec 31, 2011 | 20.38% | 8.80% |
| Dec 31, 2010 | 20.55% | 5.80% |
| Dec 31, 2009 | 20.01% | 4.94% |
| Dec 31, 2008 | 18.34% | 0.22% |
| Dec 31, 2007 | 10.51% | 3.23% |
| Dec 31, 2006 | 16.42% | 0.73% |
| Dec 31, 2005 | 12.72% | 4.49% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).