Operating Profit Margin
since 2005
Calculation
McDonald’s Corp., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 45.68% | = | 100 | × | 11,646,700) | ÷ | 25,493,700) |
| Dec 31, 2022 | 40.42% | = | 100 | × | 9,371,000) | ÷ | 23,182,600) |
| Dec 31, 2021 | 44.59% | = | 100 | × | 10,356,000) | ÷ | 23,222,900) |
| Dec 31, 2020 | 38.13% | = | 100 | × | 7,324,000) | ÷ | 19,207,800) |
| Dec 31, 2019 | 43.03% | = | 100 | × | 9,069,800) | ÷ | 21,076,500) |
| Dec 31, 2018 | 41.96% | = | 100 | × | 8,822,600) | ÷ | 21,025,200) |
| Dec 31, 2017 | 41.86% | = | 100 | × | 9,552,700) | ÷ | 22,820,400) |
| Dec 31, 2016 | 31.45% | = | 100 | × | 7,744,500) | ÷ | 24,621,900) |
| Dec 31, 2015 | 28.12% | = | 100 | × | 7,145,500) | ÷ | 25,413,000) |
| Dec 31, 2014 | 28.97% | = | 100 | × | 7,949,200) | ÷ | 27,441,300) |
| Dec 31, 2013 | 31.18% | = | 100 | × | 8,764,300) | ÷ | 28,105,700) |
| Dec 31, 2012 | 31.21% | = | 100 | × | 8,604,600) | ÷ | 27,567,000) |
| Dec 31, 2011 | 31.58% | = | 100 | × | 8,529,700) | ÷ | 27,006,000) |
| Dec 31, 2010 | 31.04% | = | 100 | × | 7,473,100) | ÷ | 24,074,600) |
| Dec 31, 2009 | 30.08% | = | 100 | × | 6,841,000) | ÷ | 22,744,700) |
| Dec 31, 2008 | 27.39% | = | 100 | × | 6,442,900) | ÷ | 23,522,400) |
| Dec 31, 2007 | 17.02% | = | 100 | × | 3,879,000) | ÷ | 22,786,600) |
| Dec 31, 2006 | 20.59% | = | 100 | × | 4,445,100) | ÷ | 21,586,400) |
| Dec 31, 2005 | 19.66% | = | 100 | × | 4,021,600) | ÷ | 20,460,200) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
Comparison to Competitors
McDonald’s Corp., operating profit margin, long-term trends, comparison to competitors
| McDonald’s Corp. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 45.68% | 15.31% | 27.31% | 15.78% | 16.32% |
| Dec 31, 2022 | 40.42% | 21.45% | 29.85% | 13.44% | 14.32% |
| Dec 31, 2021 | 44.59% | 7.17% | 22.78% | 10.67% | 16.77% |
| Dec 31, 2020 | 38.13% | -106.27% | -9.28% | 4.85% | 6.64% |
| Dec 31, 2019 | 43.03% | — | 35.48% | 7.95% | 15.38% |
| Dec 31, 2018 | 41.96% | — | 36.77% | 5.31% | 15.71% |
| Dec 31, 2017 | 41.86% | — | 35.79% | 6.05% | 18.47% |
| Dec 31, 2016 | 31.45% | — | 27.05% | 0.89% | 19.57% |
| Dec 31, 2015 | 28.12% | — | 35.33% | 16.96% | 18.79% |
| Dec 31, 2014 | 28.97% | — | 36.41% | 17.30% | 18.73% |
| Dec 31, 2013 | 31.18% | — | 35.51% | 16.57% | -2.19% |
| Dec 31, 2012 | 31.21% | — | 34.78% | 16.69% | 15.02% |
| Dec 31, 2011 | 31.58% | — | 32.12% | 15.45% | 14.77% |
| Dec 31, 2010 | 31.04% | — | 25.50% | 15.68% | 13.26% |
| Dec 31, 2009 | 30.08% | — | 20.14% | 13.42% | 5.75% |
| Dec 31, 2008 | 27.39% | — | 15.36% | 9.31% | 4.85% |
| Dec 31, 2007 | 17.02% | — | 9.79% | 9.96% | 11.20% |
| Dec 31, 2006 | 20.59% | — | 5.52% | 7.53% | 11.48% |
| Dec 31, 2005 | 19.66% | — | 3.73% | 4.94% | 12.26% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).